Who is BEEPLE?

With the NFTs, new artists emerged who sell their digital works for incredible amounts, this is the case of Beeple.

Where did he come from?

Beeple is the artistic name of Mike Winklemann who is a 39 years old graphic designer who lives in Northern California, he has made graphic works for great artists of the show business like Justin Beiber and Shakira, in the same way, some of his works were incorporated into the spring collection of Louis Vuitton and on the other hand, he worked in campaigns of great events of Apple, SpaceX, Nike, and even the Super Bowl.

But despite this impressive list of work Winklemann thought he could earn more by selling digital material on the internet. Someone told him about NFTs and how they ensure that a digital file is not interchangeable and has an identity of its own and a possibility of authentication.

How did you get started with NFTs?

Winklemann became very interested in NFTs because they were a perfect fit for what he wanted to do, so he started researching how they work, engaging with artists in this medium to taste everything in depth.

Once he had gathered the information he started working on his own NFTs and in December he put 21 NFTs on sale for one day at the price of one dollar, those who had the opportunity to buy them immediately began to sell them, achieving a price of half a million dollars in one week. Being an NFT a portion of each sale goes into Winklemann’s pockets, this further encouraged him to continue creating his artistic works.

His masterpiece

Thus came his largest project called every day’s – The First 5000 Days, which was a work of 21,069 x 21,069 pixels that brought together 5,000 images creating a collage, each image was daily for just over 13 years according to the author “the individual pieces are arranged in a loose chronological order: zooming in reveals images that are abstract, fantastic, grotesque or absurd, deeply personal or representative of the present day.

Recurring themes include society’s obsession with and fear of technology; the desire and resentment of wealth; and America’s recent political turbulence.”

The work was auctioned at Christie’s with a starting price of 85 euros and over the course of the day, it achieved a record 57 million euros, making it the third most expensive work of art ever auctioned at Christie’s by a living artist. Undoubtedly this fact made a difference in the art world NFT.