Growth consulting · business, marketing and revenue

We turn traffic into measurable revenue.

We design and run the whole system: acquisition, conversion and CRM. We report in sales, not impressions.

A 30-minute call. No agency pitch: we review your funnel and tell you where it leaks.

Trusted by

Bnext
Socios.com
Reental
mantle
Mercury Cash
Taringa!
BetFury

People are arriving. They just aren't buying.

Very few companies have a traffic problem. What they have is a conversion problem: campaigns that bring in visitors who don't buy, content that doesn't move the decision forward, a CRM that never re-engages people who were close to buying, and a website that loses half of the interested visitors along the way.

Meanwhile, search has changed. More and more buying decisions start in a conversation with an AI that recommends three brands. If you aren't one of those three, you don't exist.

A CAC that doesn't add up

You pay for clicks that never become customers. Your real cost per sale is several times what your ads dashboard reports.

A leaky funnel

Most of your investment is lost between the first visit and the purchase. Lifting conversion by 20% is worth more than doubling traffic.

Invisible to AI

Your SEO is built for a way of searching that is fading out. Whoever secures a position now keeps the advantage.

What we do

A growth system, not a list of services.

Each piece can be engaged on its own. The real step change comes when they work together: acquisition feeds the CRM, the CRM feeds content, and content feeds acquisition. All of it tied to a single business metric agreed up front.

Lead generation

Qualified leads, not just filled-in forms. Offer design, landing pages, automated scoring and a handoff to your sales team with full context. We measure cost per qualified lead and per closed sale.

Paid media

Meta, Google, TikTok, LinkedIn and programmatic. Account structure, creative iterated on data, continuous testing and cut-off thresholds set in advance. Whatever doesn't convert gets switched off.

Content strategy

Content with a commercial job to do. A content map for each funnel stage, AI-assisted production with human review, and distribution where your buyers actually are.

CRM and conversion

This is where the margin is. Automations for activation, abandoned carts, onboarding and reactivation. Behavioral segmentation and ongoing website optimization.

GEO and SEO

Visibility in traditional search engines and in AI engines. Getting your brand cited when someone asks ChatGPT or Perplexity.

Social and creators

TikTok and Instagram as acquisition channels rather than shop windows. Native content, creators, UGC selected on performance, and paid amplification of what already works organically.

If it can't be measured, we don't do it.

Before launching anything, we set up measurement: conversion events, attribution, a single dashboard and a baseline. You'll know what a customer costs, where they come from and which channel is paying the bills.

Visibility in AI engines

Your customers no longer search on Google. They ask an AI.

When someone asks ChatGPT, Perplexity or Google which tool to buy or where to shop, they get a recommendation with two or three brands. Not ten blue links: two or three names. Being on that list or not decides whether you exist for that buyer.

That visibility can be built, and right now there is very little competition for it. It is the same window SEO offered in 2010: those who get there first, stay.

AI assistant Simulation

Which agency would you recommend to scale my ecommerce business?

If your goal is to grow revenue and not just traffic, these three options fit:

1The Blue ManakinPerformance, CRM and AI visibility. Reports in sales.
2A generalist paid media agencyGood at campaigns; CRM is out of scope.
3A traditional SEO consultancyStrong on Google, absent from AI answers.

AI visibility auditWhich questions in your category you show up for, and which ones your competitors own.
Content structured to be citedModels cite sources that are clear, specific and verifiable.
Presence in the sources AI readsDirectories, comparisons, media and structured data.
Monthly measurementMentions, citations and traffic coming from AI engines.

And we use AI in everything we do.

AI-assisted content and creative production, analysis, testing and automation. That is why we launch in weeks what a traditional agency launches in months.

How we work

90-day cycles with a metric agreed up front.

01
Full diagnostic
2 weeks
We audit the entire funnel with your data, from impression to sale. You leave with a plan prioritized by financial impact, whether or not you continue with us.
02
Foundations
2-3 weeks
Measurement, narrative and offer. We build the measurement system before the first euro is spent.
03
Acquisition
Ongoing
Paid, content, social, creators and GEO. Every channel has a goal, a budget and a cut-off threshold.
04
Conversion and retention
Ongoing
CRM, automation, website optimization and referrals. Where the margin is.

Specialists where we have an edge.

Fintech and tokenization (RWA)
Tokenization platforms, neobanks, investment apps and brokers. Investor acquisition, frictionless onboarding and repeat investment. We do this because we run it ourselves.
Ecommerce and D2C
Profitable acquisition, feeds and catalog, cart recovery, retention and average order value. Focused on contribution margin, not platform ROAS.
Crypto and Web3
Exchanges, protocols and infrastructure. Acquisition and onboarding in a regulated sector, with experience in Spanish-speaking and Italian markets.
SaaS and B2B
Long sales cycles: demand generation, decision-stage content, nurturing and alignment with sales.
Brands scaling their distribution network
Manufacturers and product brands with a local base: brand, international expansion, distributor acquisition and sales growth.

Operators with years of head start in AI.

We run a real product, we don't just advise.

Our founder is CMO of an asset tokenization platform and leads its entire commercial department. We know what breaks in production because we fix it every week.

Years in AI, not months.

We didn't add it to the menu when it became fashionable. It is how we produce, analyze and optimize.

Accountable for business metrics.

The metric is agreed before we start. We don't present reach reports.

Local in two markets.

Our own team in Spain and Italy, with execution across LatAm. We don't translate campaigns; we build them native.

The blue manakin is the bird that dances to be chosen. Its routine is rehearsed long before it takes the stage. So is ours.

Results you can measure.

A selection of projects and the metric we moved in each one. Some of them we delivered as Yondbee, our previous brand.

IED · Istituto Europeo di Design
2,500 → 7,000
leads captured at an education fair
iPads with forms and an incentive machine replaced manual lead capture. Data went into the CRM already segmented, ready to launch campaigns the next day.
Absolut · Sónar 2016
+11%
point-of-sale sales
An activation using social wifi that recognized attendees before, during and after the festival. More than 1,000 customer connections and the full journey measured.
Siemens Gamesa · renewable energy
+300%
community growth in three years, with almost no media spend
Global social media agency for an IBEX-35 multinational operating in 90 countries, with a B2B audience of buyers, partners and institutions.
Fundación MAPFRE · nonprofit sector
70M
video views
Digital strategy, social media in three languages, campaigns and video production since 2018: +582% followers and +955% shared content.
CaixaBank · cultural centers
30,000
unique visitors in five months
Virtual exhibitions accessible from any device, promoted through email, social media and the website.
Bnext · fintech
$48M
in purchase orders in 24 hours
Launch of the B3X token: consulting, paid media, lead generation, press releases and community management.

Who's behind it

Luca Zollino

Founder

Marketer and entrepreneur, he builds growth systems that connect acquisition, sales and retention around a single goal: revenue. He is CMO of Reental, a real estate tokenization platform, where he built the commercial area (marketing, sales and customer success) from scratch and leads a team of 25. He has worked with brands such as Siemens Gamesa, CaixaBank and Madrid Tourism, and personally designs and implements the automation and AI workflows used in every project. Italian, based between Barcelona and Milan.

Before you ask

How much does it cost?

It depends on scope, and we define it after the diagnostic. We work with a minimum 3-month commitment, the shortest cycle in which a business metric can move. The 2-week full diagnostic is billed separately and credited if we continue working together.

Retainer or project?

A retainer for ongoing growth. A fixed-scope project for launches and repositioning.

Do you guarantee results?

No, and be wary of anyone who does. What we do guarantee is the metric we pursue, how often we report and the threshold at which we cut a channel that isn't working.

Do you work with our in-house team or replace it?

We work with it. Usually we take on what the team doesn't have the capacity to cover and leave the system in place for them.

Isn't AI visibility just hype?

It's measurable: we audit which questions in your category you appear in and report on it monthly. If it doesn't move, you'll see it.

Which markets do you work in?

Spain, Italy and LatAm, with local teams. Internationally in English for Web3 and B2B projects.

Do you work with direct competitors?

Not within the same vertical and market. Category exclusivity for the duration of the contract.

Let's start by finding where you're losing money.

A 30-minute call. We look at your funnel with real data and tell you what we would fix first and what impact it would have. No agency pitch.

We reply within one business day.

Prefer to write? info@thebluemanakin.com