Archive for June 30th, 2022

BAYC y rolling stone

BAYC and Rolling Stone team up for a NFT Drop

Bored Ape Yacht Club one of the most popular NFT blockchain collections, announced that they had teamed up again with Rolling Stone for a 1/1 NFT drop (one BAYC and one MAYC). The auction lasted four hours and they were only accepting payments of their currency the ApeCoin with a starting price equivalent to $100. Bored Ape Yacht Club (BAYC) is a collection of 10,000 unique digital collectible Bored Ape NFTs that live on the Ethereum blockchain. The past collaboration with Rolling Stone was a digital NFT magazine cover alongside BAYC in November 2021. The magazine featured 20 pages of never-before-seen BAYC illustrations and unique designs from a range of contributors including Claire Salvo and TimpersHD. The new digital collectibles went up for auction on OpenSea on June 22, at 9:00 a.m. ET. In addition to the NFTs, there were collectible art prints of each design for a four-hour U.S. sale period. What was equally cool was that the winners of the two NFTs will likewise receive related physical prints, each signed by Yuga Labs founders, the artist, and Rolling Stone’s CEO. “We are thrilled to continue partnering with Bored Ape’s Yacht Club,” said Gus Wenner, CEO of Rolling Stone, adding that “our collaboration was born out of a shared passion for music and counterculture, and we are excited to release a new set of artwork that captures the spirit of Bored Ape’s and Rolling Stone.” MAYC Rolling Stone’s artwork depicts a daredevil ape escaping a mutant slime volcano on his motorcycle. “We love Rolling Stone and with our second collaboration we wanted to create an awesome NFT moment and prints that were more widely accessible,” said Nicole Muniz, CEO of Yuga Labs. It’s good to see the different collaborations that can come to exist in the NFT world, we hope to see more and more famous personalities come to this world and bring all those people who still don’t take this step.

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Shopify logo with NFT

Shopify is going to allow adding utility to NFTs

Shopify is leaning toward NFTs as the future of e-commerce so it announced last Wednesday that it is going to allow brands to make their stores more unique with these non-fungible tokens. Shopify is a company that allows you to create smaller business’s custom e-commerce stores and is now allowing you to launch these digital marketplaces with NFTs as a new feature. In a video made by the brand for this new functionality they comment as follows: “Invite your community into a world that recognizes and rewards loyalty, token owners connect a cryptocurrency wallet to unlock exclusive shopping experiences, from early access to drops and limited collections to unique experiences and other surprises.” This Shopify store is currently in beta and will be known as “gm”. As such only those with existing NFT collections can apply for early access. For the time being Shopify has partnered with NFT collections to create tokenized stores: Adam Bomb Squad Doodles World of Women Invisible Friends Superplastic Stapleverse  Cool Cats  In addition, Shopify will add a similar system for its physical stores, this system will be known as “IRL” with which only NFT owners can purchase certain products at that physical location. Why is this important? The implementation of Web3 in the future of stores goes through exclusivity. And it gives more value to NFTs, giving a new perspective to people who see NFTs as digital art or “jpg” when they are the owner of an asset which gives rise to being used as membership passes, event tickets, and “keys” that unlock perks. Shopify was already into the world of NFTs as last year it announced the launch of selling NFTs through its platform. However, it’s good to see companies continuing to step up and look for new ways to implement NFTs and Web3 into their services.

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Solana to launch its WEB3 Mobile Phone

Saga will be an Android operating system phone presented by solana CEO Anatoly Yakovenko, which is intended to allow users to trade cryptocurrencies and NFT natively from its UI, making Web3 This cell phone is Solana’s bet to enter the smartphone and blockchain market as this mobile will have support for assets such as cryptocurrencies, NFT, and wallets. The mobile will have a value of USD $1,000. The phone was unveiled at an event held in New York City, presented with the following specifications: A 6.6-inch OLED display One Snapdragon 8 Plus Gen 1 chip 12GB of RAM 512 GB of storage Security of the private keys integrated into the device This mobile is a big bet as nearly 7 billion people use smartphones worldwide and more than 100 million people have digital assets so Saga sets a new standard for the Web3 experience The device is being developed by a sub-department of Solana Labs, known as Solana Mobile, which will provide developers with the necessary tools to create crypto applications intended for their equipment, with the intention that cell phones can interact in various ways with Solana’s Blockchain network We have already seen other devices adopt some features referring to the crypto world like Samsung, which incorporated in its Galaxy S20 phone crypto features and protection systems for private keys. But this is definitely a big step to a purely crypto and blockchain focused device, as a novel feature is that it will include a technology called Solana Mobile Stacks (SMS) to provide encryption of the data on the device practically turning it into a crypto wallet. Saga is available for pre-orders for a USD $100 deposit and Solana Mobile is expected to begin distributing the devices in early 2023.

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Mark Zuckerberg Launches its Meta Pay Payment System

Mark Zuckerberg recently unveiled the metaverse’s new digital wallet, Meta Pay, which arrives to replace Facebook Pay. This payment method was used in meta apps such as Facebook, WhatsApp, Instagram or Messenger without leaving them. In May the company’s head of Commerce and Financial Technologies, Stephane Kasriel announced that its current payment service would be renamed Meta Pay, without giving further details about this new platform. This new enhancement comes to make Facebook Pay payment experiences better, as it intends to improve the quality of the countries where this service could already be used, rather than expanding to others. Zuckerberg, through his personal Facebook account, confirmed that this will continue to offer the same functions of its predecessor but that this will be a wallet that will allow secure management of identity, money and how you pay with it. With this, the executive shows us that Meta is committed to working on several new developments focused on the metaverse. Just as we are seeing now with blockchain and NFTs, in the future there will be all kinds of digital objects that you will want to create or buy: digital clothing, art, videos, music, experiences, virtual events and much more. Meta expects to offer better experiences to users, as well as greater opportunities for creators. The more there are to use all your digital products, the more you will value them, which generates a bigger market for creators, and likewise the easier the transaction, the greater the opportunities for creators. There was also a hint that Meta might introduce non fungible tokens (NFT). We finally know that Meta is working on developing this, although it has not indicated how this process is going.

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You can now use your NFTs as the face of your Apple watch

The future of NFT despite this bear market, continues to evolve and look for ways to fit into everyday life as we now have new updates where you can display our NFTs as a watch face. Zelf company has developed new software that allows Apple Watch owners to display their NFTs as a screensaver on their watch. The company Zelf, author of this new NFT feature on the Apple watch is an American fintech company which is focused on the younger market. They have the US and EU as their hubs, offering banking services within social platforms such as WhatsApp, Telegram, Viber, Facebook Messenger and Discord. Zelf says that 100 million Apple Watch users worldwide “will soon be able to attach their collections of non-fungible digital art tokens to their watch faces.” It’s good to see updates to everyday wearable systems moving deeper into the world of NFT; we’ve seen these types of features before with the announcement Tag Heuer in which its Connected Caliber smartwatch also allows owners to display their NFT. Another example is the company Zerion which announced in 2021 the launch of a new Apple Watch feature for the use of NFT users. The way this feature operated was as follows: Open Zerion app on your iPhone and tap the NFT section on the Overview screen. Open the NFT that you would like to display on your Apple Watch and tap “…” in the upper right corner of the screen Select “Create watch face” and you’re done. We can’t wait to see how Zelf will do with the technological advancement that has been had after a year and definitely look forward to seeing what new ways companies will come up with for people to show off these valuable digital assets.

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One of the biggest signings, The popular Binance exchange and Cristiano Ronaldo are teaming up in a collaboration. NFT

Binance exchange and soccer star Cristiano Ronaldo announced Thursday a multi-year collaboration to offer fans an introduction to Web3 via the world of NFTs with exclusive products. Together they will create a series of NFT collections that will be available on Binance’s platform, with the first collection expected to launch later this year. “Cristiano Ronaldo is one of the best footballers in the world and has transcended sport to become an icon in multiple industries. He has built one of the world’s most dedicated fan bases through his authenticity, talent, and caring work,” commented Binance CEO Changpeng Zhao. “We are delighted to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.” It has been rumored that Ronaldo could be earning more than $5 million from this collaboration, which may attract the eye of other major sports stars to look to collaborate with companies in the crypto world However, this is not the first time we have seen cryptocurrency companies resorting to creating sports collaborations in order to reach a wider audience. One example is last year when the popular site Crypto.com signed a $700 million deal to convert the Staples Center in Los Angeles to the Crypto.com Arena. Although cryptocurrencies have been affected by the lack of trust and the high risk seen to rely on projects, they have had an impact on NFTs, whose popularity skyrocketed last year. Hopefully, these types of partnerships will lift this confidence again as NFTs from this collaboration are sure to dry up.

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Popular online retailer eBay takes its step into blockchain by acquiring knownOrigin a marketplace from NFT

In a recent press release, eBay has announced the acquisition of one of the leading NFT platforms, KnownOrigin as part of the “technology-led reimagination” KnownOrigin was founded in 2018, this is a marketplace that allows you to create, buy and resell NFT. For the online marketplace giant, this is the way to expand into the NFT space following its first step in May 2021 to enable NFT to buy and sell services from its website. eBay CEO Jamie Iannone expects the company to become a leading site for access to digital collectibles and efforts to expand this vision by welcoming innovative NFT artists as they join the eBay community. David Moore, the co-founder of KnownOrigin, commented that this partnership would help the NFT marketplace attract and encourage all the artists out there who haven’t made the leap into this new type of art. eBay last month unveiled its first NFT collection in partnership with OneOf, which will be released throughout 2022, its art is comprised of animations of high-profile athletes who have appeared on the covers of Sports Illustrated. The e-commerce will likewise work on incorporating more cryptocurrency features, and its own digital wallet. The deal was signed yesterday but details of the purchase have not been disclosed. So these days, we expect to have more information about this new step for a recognized company in the blockchain world. We hope that this will motivate more and more companies to do the same and that cryptocurrency transactions will become more and more common, bringing closer to all those who are still afraid of this world.

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Protect yourself while buying your cryptocurrencies and NFTs

In the last year, it has become more and more normal to see crypto assets, such as cryptocurrencies (BTC) and NFTs, being increasingly adopted by society, and being accepted as a method of financing and payment. It is therefore important that if you are going to start getting into this world, do it carefully as scams are still the order of the day. In fact the Federal Trade Commission reported that the largest loss of all time had a value of $ 82 million. Here are some of the most common ways you can fall for scams : Fake websites Many times we may enter websites that may look secure, and give the appearance of being user-friendly or very similar to original websites, but in most cases, the fake domains will be fake. The domain names look very similar to those of the original websites. It is important to take a moment to analyze the website, one way to find out if it is a fake domain is to look at the characters in the domain as they use letters similar to numbers in real domains and vice versa. Fake e-mail Being one of the methods of communication it is very common to find emails very similar to those you would receive from an original brand, but there are details that we could look for. For this case we recommend you to take a good look at who is the person who wrote to you. For example: suppose you receive an email from Amazon, you will see that it is the same, but the email that is sent to you is a strange contact. Another extra measure is to never click on the links we receive until we are 100% sure that it is an original email because this way we can fall into cybersecurity attacks. Social network scams When we start to get into the crypto world through social networks, following verified influencers, or news accounts on this medium, it is common that we start to receive countless messages from people promoting a cryptocurrency or NFT. It is important to taste and know that no project founder or its moderators will contact you by DM to offer you a WL post, or an airdrop just like that, preferably close your DMs to reduce your probability of falling into a scam. Gift scams Often, you will find some giveaways on most social media platforms of celebrities or well-followed social media accounts. Scammers have noticed this trend and have started to establish it. Scammers will use these giveaways as bait and ultimately for their trap. As soon as you respond to these giveaways, they will need you to send some cryptocurrencies to verify your address. And they promise to give you even more after verification. But after you send your cryptocurrency, you slowly start to realize that you have been a victim of a giveaway scam. Investment scams Many times scammers create unbelievable projects, which promise many good things and practically nothing bad thus selling a “lucrative opportunity”. These are the two main types of investment scams you should be aware of: One ICO: They start by raising money through an ICO, but once they get the necessary funds they get out and take all the investment. Carpet mining scam: In this scam, a new coin is created and put into an exchange. After people have exchanged their cryptocurrency for the new one the developers terminate the project. It is important that this kind of scam happen with projects that are just starting, our recommendation is always to invest money that you can afford to lose and also always investigate who are the creators of the project, if they have a marketing company behind it, what companies are behind it, verified celebrities that share it. That way you can be less sure that it is going to be a scam. Use strong passwords and two-step verification One recommendation is always that you should never use one password for all your accounts, especially if they are passwords that can give people access to your money. Nowadays there are many password managers that can help you avoid forgetting a password. Another important step here is that if your account has a two-step verification option, always have it so that if someone manages to access your first barrier of defense, which is your password, you have a way to act quickly by a second verification method. Finally, the cryptocurrency industry continues to evolve with new and increasingly advanced security measures, so an extra recommendation to always take into account, is to keep abreast of new policies and security measures that have all the platforms we use and as mentioned above, in these places is our money, it is up to us to take this extra step of security to take care of it better.

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Instagram starts testing NFT marketplace

Adam Mosseri CEO of instagram, has shared from his Twitter profile that initially this feature will be available only to a small group of content creators in the United States and will not have any additional cost. For the time being this feature will be available only to a select group of content creators, who are going to be able to share their NFT through messages, stories, and any type of posts on the platform. The ownership details of these NFT will be displayed by clicking on the tag, which will show the data corresponding to the author and/or creator of the NFT. This initial test is an opportunity for Instagram to learn from the community before the social network decides to take a step toward the widespread use of NFT. This is not the first time we have seen this on other social networks, with Twitter being among the first to introduce NFT NFTs by representing them with a hexagon-shaped icon added to users’ profile images which allows them to certify both the authorship and ownership of digital content. This method will be the same one that is going to use instagram According to a report from CoinDesk NFTs will be supported on the Ethereum network, Polygon, Solana, and Flow NFT. Here at The Blue Manakin , we see this as a new opportunity to include NFTs as the assets they are and share them with the community, hopefully calling more and more people into this new world.

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Ukraine sells a cryptopunk NFT #5364 donated for 90 ETH

In the wake of recent war events around the world, we have been able to realize how important cryptocurrencies can be, as we have witnessed uninterrupted monetary support in the form of cryptocurrencies such as BTC and ETH and tokens such as NFT. Ukraine’s Deputy Minister of Digital Transformation, Alex Bornyakov in a way to be able to support his nation in this complicated time, has announced the sale of cryptopunk #5364 for 90 Ethereums (ETH)which had been received as a donation on April 20, 2022. The NFT CryptoPunk #5364 was donated by user 0x165cd3 in the campaign that was run known as Aid For Ukraine. Initially, the NFT was worth 16.19 ETH, which at the time was worth USD 31,722, but shortly after the NFT was donated to Ukraine it received an offer to buy it for 100 ETH being the highest offer it has ever received. But it wasn’t until recently that Ukraine decided to sell CryptoPunk #5364 for 90 ETH, valued at USD 102,640 in the bear market we currently have. While NFT may have decided to sell due to these same declines, then better to take advantage of it now. Ukraine is the third non-EU country, after Norway and Liechtenstein, to join the European Blockchain Partnership (EBP) as an observer. Following this step, the country plans to expand its interstate blockchain network partnership with other countries looking at ways to implement cross-border public services based on blockchain technology, something we expect to see in the future with more countries as blockchain technology grows in popularity. More however this NFT has not been the first to support Ukraine, as crypto donations during the Russia-Ukraine war proved to be important support raising over $600,000 through NFT, which will be used as war bonds to rebuild the country’s museums, theaters, and other cultural institutions that have been destroyed in the Russian invasion. Mykhailo Fedorov, the country’s deputy prime minister, tweeted that “while Russia uses tanks to destroy Ukraine, they rely on revolutionary blockchaintechnology.” Another example is that Ukraine’s MetaHistory NFT-Museum in less than a day sold 1,282 works of art for 190 ETH These NFT illustrate the history of the Russian invasion of the country, these being the remains of buildings, fallen soldiers, and burning flags, all displayed as NFTs In these difficult times, we can see the true potential and power that cryptocurrencies and blockchain technology can have beyond just generating money for us, but can serve as a boon across borders. So the president of Ukraine, Volodymyr Zelenskyy, signed The Law on Virtual Assets which allows foreign and Ukrainian cryptocurrency exchanges to operate legally in the country.

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Soulbound tokens: the future of NFT and Ethereum

Ethereum co-founder Vitalik Buterin released a 37-page paper in which he explains that the future of Ethereum will be centered on a new ecosystem called Decentralized Society. This new future is going to be known as “soulbound tokens (SBT)” whose name possibly has an assignment to the soulbound items from the “World of Warcraft” video game, which is expected to be available for use later this year. The SBTs are NFT that a person can obtain based on their work and educational history, the main difference with the classic  NFT is that they are not transferable but revocable and they will be stored in a “Soul” wallet forever. The goal of SBTs is that they represent a person’s history and achievements functioning as an extended resume. In addition, the Ethereum document explains that if a Soulbound token is lost, it can be recovered through community recovery, meaning that Soul is the “intersectional vote” of its social network. The idea is to use these tokens as a kind of unique badge which represents people’s social identities being personalized and not interchangeable. These tokens could help with problems such as scams and theft. The STB tokens could encourage Web3 by decreasing reliance on centralized companies and people gaining greater ownership of their digital identities. What new uses would Soulbound tokens have as compared to regular NFTs? An example could be with university degrees since the university could grant them as SBTs which as it is non-transferable, the graduate would not be able to sell, unlike if this degree was given as an NFT. The SBTs could equally serve as tickets for an event or festival since this way the organizers could ensure that a specific person would attend a conference or event since they would have an SBTs to back it up Another technology proposed by these new tokens are Soul drops. These come as typical crypto Airdrops but are based on calculations on SBTs and other tokens within a Soul. It is expected that Soulbound (SBT) to be available for use later this year.

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The best Discord Bots for your NFT server

Currently, when talking about NFT we know that one of the best tactics to create a community is through Discordbecause in this space we can create a server with different channels to keep people interested in our project informed with the latest updates and at the same time generate a space where we create the most important thing, community. That is why today we bring Discord Bots that we consider essential to have a Discord server as enjoyable and organized as possible, we list them below: MEE6 It is one of the most popular bots on Discord since it is present on more than 12 million servers according to its creators. It is a moderation bot that automatically analyzes the chats on your server to detect violations of its rules, such as inappropriate language, spam, spoilers, external links, or whatever you want. In addition, it has a series of commands to mute or expels the users you determine. One of its most used features is levelling up. When users level up, they will be able to access different roles within the server. Invite Tracker This is a simple bot, used to keep a leaderboard and to know the people who have more invitations on your server and even somehow reward them, it is often used for competitions and the person with more invitations in a certain period receives a prize such as an NFT or a WL spot. Collab land It helps us to verify that users have a specific token that is required to enter a channel, usually, these are people who come from another NFT collection with which you are making a collaboration. Apollo This bot allows us to schedule events and messages on the server. The plus of this bot is that users can press a button to say that they are coming to the event or to say that they are not sure. Arcane It is designed to help moderate channels and can warn users, expel them or directly ban them so that they can not re-enter for a certain time if their behavior is not correct. Dank Memer It is one of the most popular and veteran Discord bots, which has a wide variety of commands to find perfect memes for any conversation. In addition, it also allows you to generate your own memes. Friend Time This bot is only for time conversions. Usually, in an NFT server, you have users from several countries or different time zones, when someone mentions a time in the chat, the bot will automatically convert it to the time you have in your country. This works well when announcing events as people will taste exactly what time it is in their country. Hangman It’s good to have a space for games on your server, sometimes you can even create tournaments of those games to give away spaces on your WL or an NFT. This is a bot to play Hangman, it can be used for single-player games or multiplayer games. ServerStats The perfect bot to show you at all times the statistics of your server in a very visual and aesthetic way. You can taste how many people are registered, how many are connected, or how many bots you have, among other data. Xenon This discord can generate a backup of your server, it works when you want to try to put other bots, generate a channel or make changes in your server. If something goes wrong, you can go back to the way your server was before you made the changes. These backups are saved forever if you pay for their premium model. In The Blue Manakin we can create your discord server for NFT with the best bots that exist since we have in our ranks expert people in them and we can configure them the way you like.

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Opensea marketplace

OpenSea introduces new security features in its NFT marketplace

Lately, the NFT market has been affected by the crashes we have suffered this month, the ones that are most affected in this case, are Ethereum and Solana, which are the main blockchains in which we can find NFT. For the same reason, scammers are the order of the day and to combat it OpenSea has updated its security measures. With NFT scams becoming more common, OpenSea has created a new feature that will automatically hide suspicious NFT transfers in its Marketplace to address key trust and security issues in OpenSea. How will this improve security? It has been detected that the modus operandi of fraudsters is to send NFT transactions via OpenSea which contain links to malicious third-party sites. So by hiding them, it is less likely that more people will continue to fall into this trap. On last week Thursday, OpenSea’s CEO tweeted that it is possible to receive NFT transfers from people you don’t know, as well as receive spam so people will start to watch out: In 2021, with the rise of NFTs, the activity of OpenSea, the most famous marketplace at the time, increased significantly. However many investors are always dissatisfied with the platform’s efforts to compensate victims and combat theft. OpenSea has recently focused on improving trust and security on the platform. With the growing drop in trust for “trusted” cryptocurrency projects such as Luna and the Celsius platform, today it is up to the NFT market to make substantial investments in a variety of important areas such as trust and security, including theft prevention, intellectual property infringement, scale review and moderation, and time reduction in critical responses. We hope these measures will build confidence in future NFT projects, at The Blue Manakin we are always committed to the security of the NFT space, so we only accept projects with real foundations and that we truly believe in.

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Celsius network

Celsius Network’s collapse as a trigger for the Bitcoin crash

In May, the Terra USD cryptocurrency caused the market to collapse, leaving concerns, extreme fear, and distrust in cryptocurrency projects. Many people opted to start withdrawing their investments causing lows in coins like bitcoin that had not been seen in a while. Now, this past week we have seen a new drop-in cryptocurrency project which has left bitcoin at an all-time low that it has not been at since 2019. This has happened because cryptocurrency lending platform Celsius Network left 1.7 million users unable to redeem and withdraw their assets as they made the decision to freeze withdrawals in bitcoin, excusing themselves on “extreme” market conditions, thus highlighting one of the biggest mistrusts in the cryptocurrency industry: Weak collateral for investors. Now looking at the legality framework part, cryptocurrency platforms like Celsius Network are always seeking to be regulated by the US market, but they always run into roadblocks and have been too slow to provide the clarity needed to protect users, but expect that to change soon. As extra context, crypto lender platforms like celsius network collect crypto deposits of bitcoin or any cryptocurrency from retail customers and reinvest them. Sometimes with very good returns to be true double digits, these products have attracted tens of billions of dollars in assets. However, with its investments worsening amid the cryptocurrency market downturn, especially bitcoin, Celsius was unable to pay out refunds. As a result, its clients had little visibility into how their assets were invested and it is unclear whether they will get them back. Celsius CEO Alex Mashinsky tweeted Wednesday that the company is focusing on customer concerns “Investors want to know their assets are safe,” said Mike Belshe, chief executive of BitGo, a digital asset trust company. “We’re going to see a shakeout of healthy companies that manage risk well.” Here at The Blue Manakin, we are always out to educate and stay on top of what’s happening in the crypto world. We always remember the importance of researching where we put our money, and everything that backs a project on the blockchain, be this the people behind it, especially in your marketing company, we have years of experience to back us up

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How have the rules of the NFT market evolved and where are they headed?

One of the great objections that blockchain detractors have had mainly about NFTs is that it is a market based on speculation that, by its nature, tends to collapse. And the gradual decline that sales in the NFT market have shown over the last few months would seem to confirm this denialist theory of the importance of these assets, however, there is many other data that confirm that the NFT market have shown over the last few months would seem to confirm this denialist theory of the importance of these assets, however, there is many other data that confirm that the NFT market is evolving in another direction. It is rather a poorly supported interpretation.

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What can we learn from Luna’s Token collapse for our cryptocurrency launch?

As is well known, the cryptocurrency market is a fluctuating and in many ways unpredictable environment. Following the collapse of, Luna Tokenthere is much speculation that this could be the beginning of the end for the cryptocurrency market.However, taking for granted that risk is a constant element in cryptocurrency investment, and that despite skepticism, its evolution has always been constant, it is obvious to ensure that this is just a phase, and that for the decentralized finance, market, events such as the Luna collapse are ideal to push the evolution of this financial resource.

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How to strengthen the long-term growth of our NFT launch?

As NFTs evolved from being a good way to make a quick buck based on simple speculation with image files, to a complex market with thousands of possibilities and long-term applications. The relevance of NFTs has become clear; and the evolution of these cryptographic assets left behind the euphoria for NFT projects based on collections without major projection, and established in this sector, the need for transcendence. Currently, the launch of a new NFT project must be defined by its ability to be relevant in the long term, the big question is how do we achieve this? As the NFT sector has advanced over the last two years, the offerings of those projects that have not gone down in history as simple collections with nothing more to offer, have nourished their projects with ingenious and effective tools that provide essential fuel to ensure their constant traction. Gradually those NFT projects have added metaverse utilities, P2E qualities, or real-world applications to their offerings. In addition to the collapse of Luna/Terra,which impacted trading volume and investor credibility in blockchain developments; not just cryptocurrencies but even NFT, and devolved into the current state of a slowdown in NFT marketing.One of the big hurdles that the NFT market currently faces is its scalability, and the drop in interest from communities once an NFT collection reached a maximum threshold. Many NFT collections that in 2021 were highly successful during their mintage, saw little time before moving into obsolescence and having no projection of permanence in secondary markets. These two elements make rather more evident a need that gradually the NFT expert communities have expressed. What reasons do we have to follow an NFT collection after its launch? However, some NFT projects have shown their durability over time and despite events such as the recent downturn in the cryptocurrency market. All of them have demonstrated in addition to their permanence, significant growth and higher share price even despite the dramatic fluctuations so common in the market. All these projects have some qualities in common, such as a solid and complex vision of the project, hooked to a visionary and ambitious Roadmap, and in many cases, a real utility, applicable in different areas of daily activities. A notable example of how to generate long-term relevance in the launch of an NFT collection is “Silks”, an NFT project associated with horse racing in the metaverse, with a game model that takes as its foundation the thoroughbred horse industry, starting from the breeding and trade of these animals, to their preparation for million-dollar races. It is a NFT project that combines video games with the thoroughbred horse industry, applied through the blockchain. Thanks to this, Silks is one of the most coveted NFT collections of recent times. Another of the qualities that make Silks a highly successful multifaceted project is that regardless of the cost of each NFT piece, there is the possibility of fractional ownership and syndication of horses. This gives the platform the ability to offer access to all kinds of users. It is clear that nowadays the launch of a new NFT collection must be a dynamic project and endowed with a structural proposal rich in levels and directions, which can facilitate the ability of a user to become loyal and preserve its relevance over time.

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NFT marketing, key to building brand loyalty.

NFTs have an elemental quality: their usefulness. They are not just static collectible tokens, and without any other possibility of offering value. The easiest way to conceive the qualities of a Non Fungible Token, es hacer un símil de ellos a partir de equiparar objetos de ocio como las tarjetas objetos coleccionables. sin embargo la potencia de estos desarrollos está muy o por encima del simple entretenimiento. Ya no es una suposición, actualmente sabemos qué los NFT serán el asset que las marcas utilicen para garantizar la fidelidad de sus consumidores en el futuro.

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Online gambling is one of the most promising blockchain trends

The popularity of gambling dates back dozens of years, betting and sports games have always been one of the entertainment activities with the largest number of fans and even serious bettors. Currently, blockchain technology brings to crypto casinosqualities that make it one of the most promising activities.

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