Selecting the right influencers in each country or region of a campaign is key. Therefore, when we receive a briefing for a campaign or action with influencers, we usually follow the following process:
Creation of the concept and the mechanics of the action, in case it does not exist.
Study of the target, the media and influencers that follow.
Selection of a list of profiles according to the region and budget.
Contact with the profiles of selected influencers.
Collaboration management.
Creation of the content to be published, if necessary.
Reporting and measuring of the results of collaborations.
In a public relations project, our expertise and service include the following:
Development of communication strategies: we establish a strategy in which we define the best channels and messages to reach our target audience.
Relations with the media: we look for the most appropriate channels to communicate our message and we manage the agreements with such.
Crisis prevention and management: we define prior action strategies, as well as a series of predetermined statements and processes for reacting to unavoidable crisis situations.
Customer communication: we create strategies and tactics for building solid and valuable relationships with the brand’s customers.
Market research: we cannot lead in a scenario without having studied it first. Understanding the competition and the target and its needs is essential. Therefore, we conduct market research in the necessary depth for each case.