Archive for May 26th, 2022

Why is it important to consider NFTs as part of a brand’s digital marketing budget

Surprisingly, NFTs are currently the most dynamic blockchain development in recent years. It is now known that NFTs are an excellent opportunity to develop digital marketing strategies that are much more effective than traditional ones. Examples abound of brands that have integrated NFTs into their marketing campaigns linked to the physical world with great success. With the […]

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The importance of crypto influencers in the launch of a new cryptocurrency

For several years now, the role that influencers have played in everyday life is becoming more and more relevant. Starting with the conventional social platforms, but especially video platforms like YouTube, the participation of influencers often has a definitive role in the launch of a new product, but particularly the action of influencers is fundamental in linking a new cryptocurrency.

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How will NFTs evolve into sustainable marketing?

Previously sustainable marketing campaigns, or cause-based marketing, have been a very recurring tool for campaigns in all kinds of brands. From campaigns where a brand promises to allocate a percentage of its profits to the purchase of one of its products, to some social action, or fundraising campaigns for some ecological cause, the objective of companies […]

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Trust: The most valuable asset for the promotion of a new NFT

As the NFT market has grown exponentially, over the last two years, the market has diversified into different branches and specialties, and collaterally, scams have become an extremely common activity, which hinders the ability to new investors to join the growing NFT communities and invest in new projects

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NFT tickets as a new trend in NFT Marketing

The NFT market is a sector of constant growth and diversification. As previously we have commented about the main NFT formats, NFT tickets are shaping up to be one of the main applications of this blockchain-based technological utility.

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Education is very important in launching a new cryptocurrency.

Currently about 100 million people around the world use cryptocurrencies in their daily lives, the main reason that has led to its growth to be constant and solid, is the knowledge by its users that cryptocurrencies are an effective and safe way to save and spend.

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NFT marketing with real merchandise

Despite the fact that the technological revolution that we are experiencing could make us think that in a short time all merchandise will be completely virtual, we are still in a transition stage where it will be difficult for us to exclusively consume digital products. NFT marketing with real merchandise is still a valuable tactic for the growth of a new release.

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Intellectual property as a great quality in NFT Marketing

Regardless of whether it’s collectible art, Play to earn games, or the industry where you want to associate, NFTs have qualities so diverse and little explored, that the strategies of NFT marketing tend to be very diverse. Intellectual property is one of the applications in NFTs with the greatest potential in terms of marketing.

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For an NFT launch, content is the heart and social media is the hands

The reason why an NFT marketing agency has such diverse areas as creative, production, content management, advertising, social networks, public relations and more, it is none other than creating a synergy that allows autonomy, but in the follow-up of the same goal.

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How do we use our content strategies in promoting a new NFT collection?

Although for us at Blue Manakin, it is feasible to integrate an effective Content strategy in any phase of launching a new NFT collection, one of the practices that we like the most, consists of designing from the foundation of this project, accompanying it even before the creation of a new collection.

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The importance of content strategy for the launch of a new NFT collection

As for any marketing campaign, for the launch of a new NFT collection, the design of a solid content strategy represents the axis on which the entire marketing operation will be developed throughout all the stages of this launch

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Are you going to launch a new cryptocurrency? You need a Crypto Marketing agency

Although the cryptocurrency market is a relatively new sector, advances in blockchain technology, and particularly new developments in DeFi, provide powerful tools to make any new cryptocurrency launch, an extremely valuable resource. Undoubtedly, the launch of a new cryptocurrency requires the specialized attention of a CryptoMarketing agency.

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Most Recommended NFT Categories for a Release – Part Two

Although these are some of the most important forms of NFT out there, much about the Revolutionary importance of this new market lies in the creativity and Ingenuity to embrace new forms of integrate NFTs tactically into any item or application in real life or even virtual. Whether it is a launch for a conventional brand that wants to integrate NFT Marketing into its strategy, or the NFT collection, the development paths it may have depend largely on the capacity of a project to adapt, improvise, and find creative ways to thrive in the midst of both worlds:

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Helixmeta: A new kind of Marketplace

As it is well known, Ethereum is currently the fastest growing blockchain in the NFT Market, however, alternatives to NFT Marketing are increasingly diverse. Despite its importance, not all NFT trade is done through Opensea, as is the case with Helix Meta, a new marketplace designed to compete against Opensea.

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Instagram embraces NFT Marketing

Since the NFT explosion, Instagram has been one of the go-to platforms for social media NFT; for communities and projects that seek to succeed within the different social networks of web 3.0. Until recently, Twitter was the only platform where it was possible to display your NFTs for a fee as Twitter Blue users. Recently Instagram has announced that it will enable the NFT function in its interface, with which all users will be able to show their collection without having to pay an additional fee.

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What are the most recommended NFT categories for a release?

Beyond the NFT art that was the foundation stone that started this technological revolution about 2 years ago, the alternatives to carry out projects NFT Marketing with important applications and formats, they are getting bigger and stronger. The challenge for a new NFT project lies precisely in going beyond being a classic digital collection, and offering a distinctive element based on its usefulness or Format. There are several categories of NFTs that are important to know:

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How do we define the target audience for our crypto marketing campaigns?

It’s that simple: if an NFT marketing or cryptocurrency marketing campaign does not have a preliminary study of its target audience, at the time it is launched it will not be directed at anyone in particular, and its possibilities of success practically depend on luck, and most likely they are nil.

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The importance of knowing the target audience of your launch

What a short time ago had been nothing more than a simple technological novelty, highly specialized for highly technological user sectors, and a mostly speculative market, today is a reality that is becoming more and more current in all latitudes of the planet. Blockchain technology is now a part of our daily lives, and perhaps […]

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Starbucks dabbles in NFT Marketing

Regardless of the opinion we may have regarding an undeniably controversial brand, a reality that is difficult to debate is that it is always at the forefront of marketing trends in everyone. Without a doubt, it is an important and obligatory reference for all types of marketing, but especially thanks to the recent Starbucks foray into the NFT marketing.

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tendencias de 2022 para el lanzamiento de una colección NFT

NFT marketplace trends that you should consider for the launch of your new collection

The market for non-fungible tokens is constantly evolving; within the trends and new NFT developments, there are applications of this technology that make the paths that this rapidly developing market could take increasingly complex and unpredictable.

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