Starbucks launches loyalty program through NFTs

Starbucks made it known in September 2022 that it would be launching an NFT game for its new integration via Web3, this would be launched on Polygon’s blockchain and would be called Starbucks Odyssey.

In this situation, Starbucks has confirmed the start of the pilot program where a select set of chosen users are going to be able to participate in Starbucks Odyssey “Journeys”, which consist of a sequence of interactive and fun occupations to achieve collectible NFT Journey Stamps as well as Odyssey points that will unlock entry to novel and interesting perks and experiences.

Initial invitations were sent to a small number of users on the waiting list as well as Starbucks allies in the last month of the year, and from January 2023 people will continue to be invited on a month-to-month basis.

Starbucks promises more creations in 2023 for its Web3 experience

Competing Odyssey users are going to be able through the Starbucks Odyssey marketplace, powered by Nifty Gateway, to market NFT stamps directly with a credit card, without the need for a crypto or cryptocurrency wallet, which means it will greatly expand the modes of purchase.

Early next year, users of the program are going to be able to obtain unique “Limited Version Stamps” (NFT) through the Starbucks Odyssey marketplace. Sales of NFT stamps integrate a beneficial element, with donations for reasons relevant to Starbucks partners and Starbucks Rewards members.