SEO cripto

Seo marketing of cryptocurrencies

Cryptocurrencies have brought several changes in different areas, the way business is done, the way exchanges are generated, a new way of investing money, and even how salaries are paid. But we can say that one of the most notorious changes that cryptocurrency has brought is in the way we do business marketing strategies thanks to these new crypto technologies that we have at our disposal.

Cryptocurrency SEO is what we are going to know as the combination of digital business with cryptocurrencies along with Search Engine Optimization digital marketing. The combination of both can bring more sustainable results for businesses in the medium and long term, as they are going to focus on organic traffic which is a higher quality one.

Why is this important?

Since 2018 the digital industry has banned advertising cryptocurrencies and ICOs since being something that is still unknown to many, it brings a lot of distrust and many of the ads were considered deceptive practices, this caused the biggest digital content platforms like Google, Facebook which makes it difficult for businesses to have a way to have ads regularly. But with SEO techniques you can take advantage of certain strategies to improve search engine results so that your website can appear higher and thus get better visibility online with what can be balanced with the negative effects of the ban on advertising on digital platforms and get a good growth momentum.

Some of these strategies are:

  • Research as much as you can about the cryptocurrency community and update with that the keywords in the database to accommodate offers with ICOs and cryptocurrencies.
  • Take a look at what the competition is doing such as the organic traffic they are getting from Google and use that to pick different keywords to help lower the competition.
  • Optimize the type of content you have related to cryptocurrencies with long-tail keywords for the most conversions.


It is important to start taking into account these strategies to start positioning ourselves better in search engines, as it is an economical option that apart gives us the possibility to reach a wider audience and increase profits.

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