Rolls Royce partners with British painter to launch ‘Six Elements’ NFT

The automaker commissioned British artist Sacha Jafri to endow the vehicle with a unique work of art.

What makes this collection of cars so special?

What makes these cars unique are the artists Rolls-Royce works with to build them. Rolls-Royce Abu Dhabi and Rolls-Royce Dubai began the project by commissioning British artist Sacha Jafri to create unique artwork for the six vehicles in ‘The Gallery’, a glazed space that runs the length of the Phantom’s dashboard.

Elemental design

The cars were designed to represent the five elements (wind, water, air, earth, and fire) and humanity, referencing Jafri’s ‘Journey of Humanity’. This work of art holds the official Guinness World Record for being the largest canvas painting ever created.

Rolls-Royce began the project in late 2020 and it took two years to complete.

An NFT with your purchase

Rolls-Royce also gives each Phantom an NFT (non-fungible token), which the owner can sell, with each transaction resulting in a fee being paid to a digital wallet that raises funds for future charitable donations.

“We saw this project as a unique opportunity for the exchange of ideas between the art world and our specialties in design, materials, and craftsmanship; A sense of discovery and sharing inspiration shines through in this extraordinary car,” said Michelle Lusby, Head of Bespoke Design based in Rolls-Royce’s private office in Dubai.

Rolls-Royce updated the Phantom earlier this year.