What relationship does the Blockchain have with Digital Marketing?

It may still be simple speculation, but the evolution that this technology has shown since its inception gives us many signs of what at some point could become something real. What would it be like if the blockchain will be applied in digital marketing?

As demonstrated over the years, blockchain technology is mainly characterized by being a highly secure method to manage data. In a hypothetical scope, the blockchain could eventually provide full control over the personal data of each user, guaranteeing each one the absolute ownership of them and the ability to choose how to use them, including to control intrusive advertising access.

The ability that the blockchain has to empower users, even has an impact on the way digital marketing is developed today. Being a technology that democratizes the use of data, intermediaries such as Facebook and Google that monopolize the collection of personal data, would no longer have the preponderant control that they currently exercise, and consequently, activities such as SEO and SEM would have to evolve in ways that we still do not imagine.

The advantages of using Blockchain in Digital Marketing

Of course, the evolution of Digital Marketing towards the Blockchain is still in the speculative field, in this transition, there are still many things to happen that will be interesting to witness. However, there are several benefits that can be seen in the future:

• More security in online purchases.
• Greater responsibility of brands thanks to the use of Smart Contracts
• Absolute control of personal data, even establishing rates for receiving advertising.
• Unified privacy. Regardless of the platform, a single password would eliminate the ability to spoof identities.

Although it may be a distant reality if the integration of the blockchain into digital marketing happens, it would solve many of the problems that digital penetration has generated for years.

At least at the level of invasive advertising regulation, blockchain appears to be the most appropriate answer. Especially to provide users with ownership over its algorithm, the blockchain presents a great diversity of applications that would undoubtedly make them surf the net become a safe and enjoyable activity again.