The use of Youtube for the launch of an NFT collection

Recently Neal Mohan, director of YouTube products warned what will surely be a revolution in the largest video platforms in the world, mentioning that they are studying the possibility of integrating blockchain and NFT technology to YouTube, as well as the creation of new products. This confirms the importance that Youtube will have at the moment and in the future in the launch of new NTFs.

Algunos de los comentarios que el CEO de Youtube realizó, se encaminan a la integración de nuevas funciones para creadores, basadas en la web 3.0 o el uso de los NFT como una herramienta de engagement entre los creadores de contenido y sus fans.

Within the new possible implementations of blockchain technology to youtube, there is the possibility that NFTs will play an important role in the experience of the platform, both for collectors and for content creators, being able to create mechanisms verification button to allow fans to own certain videos, photos, or art.

It is possible that in the NFT evolution of Youtube there will be mechanisms in the future with which an NFT collector can obtain exclusive access to certain content or special badges. They also mean an important evolution in monetization methods.

Full incorporation of YouTube to NFTs seems to be an imminent step in the near future. This implies obvious reasoning on two points:

• Youtube is an ideal platform for launching an NFT collection.
• NFTs are a market that, despite their rapid evolution, will be an important asset in all sectors, not only in finance, but also in entertainment.

¿Por qué pensar en Youtube para la estrategia de NFT Marketing?

Something undeniable is that YouTube rewards the practices that it considers part of its trends, either by facilitating the monetization of certain channels, or even penalizing those creators whose content they do not consider appropriate for their guidelines. Not only in Europe and North America, currently Youtube is an ideal platform for launching an NFT collection in LATAM

There are different ways to ensure that an NFT collection finds successful dissemination and distribution channels, it all depends on the marketing strategy. marketing for NFT that a collection decides to undertake.

The use of influencers for the launch of a new NFT collection is one of the most used resources. Since NFT influencers are characterized by having gigantic communities of previously self-segmented followers, which guarantee the dissemination of any NFT project, but also its growth and sales potential with eventual clients.

On the other hand, creating a collection’s own YouTube channel is also a good strategic dissemination tactic for launch of an NFT in LATAM. However, it requires a little more time to consolidate. The advantages are obvious, since having your own YouTube channel for NFT is an opportunity in addition to taking advantage of this platform in the long term for different phases of the development of one or more collections.

To define the ideal NFT Marketing strategy on Youtube, it is important to have a robust team of professionals in digital communication. At Blue Manakin we specialize in creating marketing strategies for the launch of an NFT in Latin America.