Why is ICO Marketing so important for a cryptocurrency launch?

For the development of a new cryptocurrency, the importance of an ICO is fundamental, since it is the initial financing phase that will define the completion of all the steps from the launch and distribution of a new token, and the eventual success in the mass distribution of a new Cryptocurrency.

De la misma forma que la writing of the whitepaper de una nueva criptomoneda y la creación de su roadmap, una estrategia de Marketing strategies for ICOs  es por sí misma una campaña que debe reunir distintas características.

Knowing the target audience of an ICO Marketing campaign

The most important thing to integrate a marketing strategy for ICO is to know the target audience or user persona, which will determine the initial investors. To define it, it is essential that the whitepaper comprehensively address the establishment of the fundamental problems that a cryptocurrency will address, the various ways of application and with it an in-depth analysis of the investor profile to which a new currency is directed.

The launch of a Cryptocurrency in Latam for example , offers many possibilities to develop tokens with different approaches, from being a specialized financial tool for trade between certain productive sectors that guarantees their inflation shielding, to being assets specialized in conservation projects or different social tasks.

Establishing the target audience that will be part of the marketing strategy for an ICO, will allow all the efforts and resources implemented in the initial phase of the launch of a cryptocurrency, reach the specific segment of interest of a project.

The importance of the Roadmap for an ICO Marketing campaign

Parallel to the deep knowledge of the target audience of an ICO, the tactical design of the Roadmap is a priority to establish all the development phases that make up the growth of a cryptocurrency. The roadmap is the main document that will allow the development of an ICO Marketing campaign in different phases.

The roadmap specifically establishes all the development actions and distribution of a new Cryptocurrency, this document has the ability to quickly outline all the types of campaigns, timing, channels and characteristics that it will have to comply with a Marketing strategy for ICOs.

The most effective content and platforms

Defining the channels, communication tactics and content pillars that a new cryptocurrency requires is essential, especially in the implementation of a marketing campaign for ICO, and establishing the necessary communication guidelines will guarantee that people chosen in the segment of a dissemination campaign, receive the necessary impact to participate in a new cryptocurrency.

In terms of strategic development, communication plays an extremely important role, as it is the main channel of contact with the public. The content and platforms of an ICO marketing strategy must be developed in a way that guarantees its effectiveness with investors and the community where they wish to integrate.

How to create the ICO Marketing strategy of my project?

The creation andlaunch of a new cryptocurrency is a complex process that requires the integration of various specialized disciplines in blockchain technology, communication, development and strategy. At the launch of an ICO Marketing campaign, having a team of Cryptocurrency marketing professionals is extremely useful to strengthen the success of a new token.