What is decentralized marketing?

Web 3.0 is much more than a change of acronyms. While the digitization of a few years ago triggered the web 2.0 to make traditional media such as TV, radio or magazines irrelevant, and the old schemes of marketing and advertising will quickly be put out of action . Web 3.0 is essentially a break with the information monopoly that digital platforms have held for several years. Decentralized marketing is just one of the manifestations of the coming revolution.

Once traditional media were obsolete due to the advantages that web 2.0 offered in terms of segmentation capacity and cost, digital advertising gained almost absolute preponderance around the world with respect to existing advertising channels. The reason is simple: over traditional methods, digital marketing offers remarkably effective targeting capabilities, but also amazing cost savings. However, not everything is honey on flakes.

In 2021 alone, it is estimated that brands spent close to $455 billion on digital advertising, compared to just $17 billion on print advertising. The big winners were, as always, Google and Facebook, who, in addition to exercising the advertising monopoly on Web 2.0, have also presented profound ethical deficiencies in their policies in recent years.

The consequence of the marketing 2.0 monopoly has been that eventually the exploited resources began to be deficient in every way. For both advertising brands and users, it is a crisis with different faces. Invasive, poorly segmented advertising and the violation of the personal data of millions of users, or an inefficient investment and the waste of millions of dollars for companies and brands.

Especially since the emergence of the Blockchain technology, marketing 2.0 is in a downward spiral whose end is increasingly clear for users and brands around the world. world, Decentralized Marketing seems to be an effective answer to all the things that are currently wrong with conventional Digital Marketing.

Decentralized marketing

Under the logic that has led blockchain technology to be the eventual solution to endless problems in real life, such as the decentralization of the economy, or the democratization of access to resources, Decentralized Marketing is a resource that grants equitable autonomous management between brands and users and eliminates the hoarding of personal data that is so well known on Facebook and Google; offering brands the opportunity to cut costs and gain relevance more organically.

The decentralized marketing is developed in a technological environment that guarantees that the exchange of information between a brand and a consumer will be totally transparent, DAPPS Like Profila, they are the platforms where all this is possible. These are decentralized digital marketing platforms that allow brands to gain a level of segmentation control without presidents, especially regarding web 2.0.

Profila is a Dapp that allows you to distribute income in a way more equitable than with the current Marketing 2.0 model, also allowing customers to collaborate or receive income directly from advertisers. Leaving out intermediaries like Google, who currently receive all the profits from an advertising campaign that, moreover, is usually invasive and ineffective.

The decentralized marketing is a whole subject about which there is still much to know and consider. Disadvantages?: Not yet known. Advantages of Decentralized Marketing? : All