Trust: The most valuable asset for the promotion of a new NFT

As the NFT market has grown exponentially, over the last two years, the market has diversified into different branches and specialties, and collaterally, scams have become an extremely common activity, which hinders the ability to new investors to join the growing NFT communities and invest in new projects. For the launch of a new NFT collection Trust is a fundamental value, which must be built from the foundation of the project itself and form part of all its stages.

One of the prevailing prejudices regarding the new NFT market and stopping many people from participating and investing in new collections is fraud; since despite not being extremely common, these are activities with great diffusion, and that directly affect the confidence of users about the benefits and l value of NFTs .

For such an accelerated evolution, where as of 2020 NFTs grew more than 300%, the fluctuating nature of the NFT market and the widespread ignorance of many new users, makes it easy for security concerns are a constant fear among investors and fans of NFT projects

Cases of counterfeiting, hacking of artists like Banksy, or fraudulent sales of uncertified NFT eventually became a common practice in which many people lost thousands of dollars. The NFT market is currently going through a transition phase in which there are still regulatory mechanisms that must be integrated.

How to grant trust to your NFT community? 

Some of the most common NFT scams start from social platforms for NFTs. Discord is a particularly attractive platform for fraudulent activities like phishing. Depending on the size of the community, it is more or less common to be contacted by fake accounts that pose as influencers or different brands, and access wallets in different ways from the same server as your project.

Keeping an activity continuously monitored by moderators, and establishing clear rules within your server, as well as observing that they are followed, will allow the community to find trust interacting from the Discord server of your NFT collection.

Fake profiles on social networks are also common on platforms such as Twitter where the social media manager of an NFT collection must be constantly on the lookout for unusual interactions that could compromise the security of your community.

As a serious NFT project, the ability to provide security to potential investors and community members should be a full-time task, which starts with ensuring that your NFT project is not vulnerable to any class of irruption, and that in addition, all its platforms have security measures that help the community to trust the new release.

At Blue Manakin, our management of social networks for NFT is a tactical operation that focuses on guaranteeing sufficient security protocols to make our project platforms safe spaces that allow them to strengthen their reputation.

The credibility of the community in an NFT collection is the key to guarantee the success of a new project.