Three applications of NFT Marketing for a brand or a company

The NFT marketing. in brand strategies is a field that still remains to be explored, especially due to the little knowledge that prevails about the possibilities that these digital tokens can still offer.

The great value that NFTs provide to brandsis that their integration into a company’s marketing strategygives an irreplaceable value to a digital, intangible asset like never before. For brands such as E.commerce companies or businesses, this means the ability to add additional value by combining an NFT with any item or service.

The purpose of employing NFTs in the marketing campaigns of a company or business is, of course, to build loyalty and increase the value implicit in any of its products. Although the range of possibilities grows gradually more and more, some examples of the application of NFT marketing in Companies.

Representing real products in NFT

Synchronizing the sale of special editions of a product , or endorsing an NFT to exclusive digital services, is one of the most popular practices. For example, for the sale of a series of limited edition items, there can be an exclusive NFT version of each piece, assigned to each buyer, which in turn allows access to different metatarsal applications or NFT games.

Discounts for NFT owners.

Once NFT is integrated into a brand’s first marketing campaign, the range of options becomes endless. A brand can create special promotions and discounts for NFT owners launched in previous campaigns. The mechanics of discounts and promotions are always very useful to add value to a product.

Another alternative is to create NFT access codes for discounts on the purchase of certain products. In both cases , secondary trading with a brand’s NFT also adds additional advertising value.

Lifetime NFT guarantees.

Cultivating a community associated with NFTs from a relatively young age is a bet with many good advantages for a brand’s reputation. Marketing campaigns with NFTs that offer lifetime guarantees is a solid way to build consumer loyalty and reward it.

A warranty NFT can be applicable to the purchase of all kinds of products, from the purchase of a car, where the ownership of the NFT is endorsed to the car warranty, to offering other kinds of tangible value for as long as the brand or company continues to exist.

The creation of NFT Marketing strategies for brands is a path of which there is still a lot to develop, but nevertheless, together with the gradual growth of the metatarsal, it implies many medium-term possibilities for all kinds of businesses or companies.

At Blue Manakin, we are experts in the design and integration of NFT strategies for brands and products of any sector.