Sony buys 3D animation studio for a sports metaverse

Sony, one of the largest companies in the entertainment and electronics world, recently completed the purchase of Beyond Sports, an organization that specializes in using data from around the real world to generate 3D animations.

Beyond Sports could bring Sony into the sports metaverse

The news came a few days ago after it was announced that Sony had filed a patent to integrate NFTs into games in a new and unique way.

Beyond Sports is a company specializing in 3D animation that has the technology to change the actual information of a sports game into a metaverse representation.

This purchase and technology from Hawk-Eye Innovations, another organization owned by the conglomerate, will allow the organization to create real-time content related to basketball, baseball, tennis, and soccer.

Hawk-Eye Innovations, acquired in 2011, creates technology that can locate the ball at any instant and be used by companies such as the National Football League (NFL) and the National Hockey League (NHL).

The entertainment-focused Metaverse

Sony can also give metaverse matches using its Playstation consoles as a delivery device.

The company has already flirted with metaverse and NFT technology, filing a group of patents to use NFTs as a way to track the history and ownership of game assets.

Sony CEO Kenichiro Yoshida has also previously proclaimed that Sony’s “priority is to create a metaverse around entertainment,” using every tool the brand has to this end.