One of the biggest signings, The popular Binance exchange and Cristiano Ronaldo are teaming up in a collaboration. NFT

Binance exchange and soccer star Cristiano Ronaldo announced Thursday a multi-year collaboration to offer fans an introduction to Web3 via the world of NFTs with exclusive products.

Together they will create a series of NFT collections that will be available on Binance’s platform, with the first collection expected to launch later this year.

“Cristiano Ronaldo is one of the best footballers in the world and has transcended sport to become an icon in multiple industries. He has built one of the world’s most dedicated fan bases through his authenticity, talent, and caring work,” commented Binance CEO Changpeng Zhao. “We are delighted to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.”

It has been rumored that Ronaldo could be earning more than $5 million from this collaboration, which may attract the eye of other major sports stars to look to collaborate with companies in the crypto world

However, this is not the first time we have seen cryptocurrency companies resorting to creating sports collaborations in order to reach a wider audience.

One example is last year when the popular site Crypto.com signed a $700 million deal to convert the Staples Center in Los Angeles to the Crypto.com Arena.

Although cryptocurrencies have been affected by the lack of trust and the high risk seen to rely on projects, they have had an impact on NFTs, whose popularity skyrocketed last year. Hopefully, these types of partnerships will lift this confidence again as NFTs from this collaboration are sure to dry up.