How to sell an NFT?

The rapid expansion of NFTs to all corners of the world has as a collateral effect that a large percentage of users who have contact with this concept for the first time do not what an NFT is and how to appreciate it. Not only that, for the launch of a new NFT collectionit is essential to know how to communicate its qualities. The question for many creators and projects is obvious: how to sell an NFT?

Although, just like coins, they are tokens developed by blockchains, their fundamental difference is the main argument for sell an NFT,and that is that they are not the same type of tokens. While cryptocurrencies are tokens that can be exchanged or accumulated, NFTs are assets that are impossible to duplicate, that is, their value is based on scarcity or what is better: on their rarity. The stories of millionaire token sales are numerous during the last few years, such as the case of beeple, an NFT artist who in 2021 sold his artwork Human One for $29 million.

Rarity and scarcity are the argument for selling a fundamental NFT, especially in cases such as Latin America, where the NFT market is still in its infancy.However, there are many more reasons that make an acquisition attractive.

Another particularity of NFTs based on their exclusivity is linked to copyright, although as a rule there is no association between the two, and the owner of an NFT usually does not own the copyright of that work, the relationship between both qualities is an interesting quality to sell an NFT collection,  ya que el autor puede decidir  o no, ceder sus derechos en cada pieza NFT.

The purchase of an NFT goes far beyond the acquisition and ownership of the token itself, one of the most complex but effective ways to sell an NFT,it requires the creation of a whole promotional campaign, including the creation of a solid positioning strategy, and the development of the project in different stages.

As famous NFT collections such as Criptopunks or Bored Ape Yacht Club, el valor de su colección va mucho más allá del token mismo, sino de su misma comunidad, ofreciendo recompensas y alicientes que fomentan su crecimiento, y demostrando también  que se trata de proyectos NFT vivos y en evolución constante.

As with all types of art, selling it is much more than just demonstrating that the art is good in itself, it requires a long term development plan, where the creation of the NFT collection es sólo el principio y a menudo, lo más sencillo. Para el lanzamiento de una colección NFT en países de LATAM, la tarea de vender una colección NFT debe  tener dos enfoques: : bringing people closer to the qualities and potential of Blockchain technology, and positioning in communities of experts.

It sounds complicated, it is, but it is not impossible.