How should my cryptocurrency’s social platforms operate?

In an environment of infinite competition and with communities increasingly specialized in blockchain technology, the social platforms of a cryptocurrency are one of the most powerful but also delicate channels to operate. Cryptomarketingis a much more complex activity than conventional digital marketing, as it not only integrates new platforms, but also a myriad of resources, concepts, and characters that define the strength of a cryptocurrency project.

It is a new environment that breaks with the stereotypes of what a company should do within its communication channels. Discord is the perfect example of how the founder by the developers of a crypto project, are people who interact one on one with any user in the community.

In other words, the communication strategy for the launch of a new cryptocurrencyshould be focused on direct interaction. Operating the social channels of a cryptocurrency as a member of the community is a very useful practice, and it certainly represents a more solid growth of the communities.

It is something that in a young environment and with great learnings to be gained, few cryptocurrency marketing agencies know, but even to a greater extent than traditional brands, attention is the main bargaining chip for any cryptocurrency project.

Potential users and investors in a new cryptocurrencyare highly specialized people, and they are certainly prone to be all sorts of questions, involving concrete and very sophisticated answers, such as the scope of a cryptocurrency project, its scalability, interoperability with other currencies or blockchain, and its liquidity.

Both interacting as a member of the community, as well as having a complex protocol of solutions and attention, are fundamental mechanisms in the creation of social channels for the launch of a cryptocurrency.In interaction, it is not only enough to respond to comments or generate conversation, but to develop close relationships with key members of the community, strengthening loyalty through people whose presence is completely organic, will allow making these users a front of contention; especially at critical moments in the development of a cryptocurrency, such as the ICO, or different phases of integration proposed in the Roadmap.

The outstanding members of a community will always be elements of great value for the stability of any of the platforms where we operate. Being people who are increasingly closer to the project, and with a proven loyalty, the prominent users of our cryptocurrency communityare potentially agents of attention or ambassadors of our project.

 How to compensate the loyalty of a featured user?

It’s not all about handing out tokens, there are many other mechanisms with which to reward distinguished members of our crypto community.Segmenting within our communities among various categories of users will help us to locate those with the greatest potential and design compensation and loyalty strategies that allow them to grow within our project and fulfill a fundamental function of dissemination outside our channels.

From creating special demo events, incentivizing comments, rewarding different valuable activities, the operation of social networks for a cryptocurrency project is much more than simply sharing content. It is a specialized activity that combines attention, interaction, and proactivity.

 At Blue Manakin we are a group of specialists in theoperation of social platforms for cryptocurrencies,  from Discord, Telegram, Twitter. Our tactical operation goes much further than a simple digital marketing agency.