Blockchain in digital marketing.

Blockchain is a technology that allows the transfer of data in a completely secure way thanks to very sophisticated encryption. It is often compared to a company’s ledger where all the inflows and outflows of money are recorded. Of course, in this case, we are talking about a digital ledger of events.

The Blockchain contributes to a great novelty. And is that this transfer does not need an intermediary to check and approve the information, but it is distributed in several independent nodes that record and validate it. Thus, once the information is entered, it cannot be deleted, only new records can be added. Furthermore, it will not be legitimized unless the majority of them agree to do so. The latter is considered mission impossible.

The Blockchain brings full confidence when making transactions. Goodbye to counterfeits. Products within the blockchain could be tracked from their manufacturer to their recipient. In this way, we could verify that what we buy is not a copy. This makes the brand stronger and would eliminate the consumer’s possible fear of buying something counterfeit.

Until now, if a company proposed to do something, we could only trust their word or resort to a professional (either a lawyer, a notary, etc.) to ensure it was fulfilled. This changes with the Blockchain and its smart contracts, i.e., they are automatically honored once the parties have agreed to the terms. These cannot be destroyed. A piece of paper can be stolen, disappear, burned, etc. With Blockchain the “company promise” is accountable and public.

I thought for a moment that we would have to rely on a single, universal card or key to use the Internet. A key that will replace all the previous ones we used for browsing, banking, social networks, and other personal data. If all this information were in a Blockchain network, it would put an end to the anonymity in social networks (the so-called trolls) and to all those who impersonate others to attack their competitors. This would increase user security.

When purchasing a product online, we must trust that we will receive it without problems. However, we can end up being victims of scams without the possibility of taking action.

Blockchain technology brings greater security to the online purchasing process through e-commerce. The reason is that it allows products to be tracked from manufacture to delivery. In other words, the user knows the entire production process, thus avoiding counterfeits.

Blockchain is a technology that can revolutionize the Digital Marketing universe. Although it is not yet a rising trend, it helps to solve many problems in assignments in this area. So who’s to say it won’t be implemented shortly?