BeReal the app of 2023

The app of 2023: BeReal Throughout 2022, BeReal, the photo-sharing app that gives you a small window to snap a photo with both front and rear cameras, has won over social media users fed up with Instagram and TikTok with its simplicity and fascinated by its desire for authenticity. 

BeReal became Apple’s iPhone App of the Year and was cloned by its competitors, it hasn’t made any major updates, which is refreshing in an era when all social media platforms try to offer everything to all users.

What is the app all about?

It aims to share snapshots without editing or filters with a select group of friends, recreating the simplicity of early social networks that just showed what we were doing.

Every day the application will give a notification at random times for the user to upload photos of what they are doing within two minutes. The camera simultaneously takes a front and back photo to show your face and your surroundings. Once the photo is posted, the user can access their followers’ content.

In addition, each member of the app can have a maximum of 500 friends, which is unattractive for a corporate marketing strategy and makes it a fun place to be.

Recommendations

For security reasons, avoid sharing geolocation on BeReal and be careful not to reveal anything you don’t want to show, share confidential information or invade someone’s privacy.

The scope for this 2023.

Just take a look at social media when your daily notification randomly pops up to see the scope of the app’s popularity.

As more people joined the platform and BeReal circles grew, some users began creating their BeReals during the highlights of their day rather than sticking to the designated release time.

The change in the way people started posting on BeReal altered the “spontaneous” appeal of the app and sparked a discussion that instead of being a place to be real, BeReal was becoming all the platforms it was before, ie a target to show the best version of yourself, a place to get it wrong.

Why use BeReal?

The most obvious reason to use BeReal is to see what your friends are doing throughout the day. Like Snapchat, BeReal stores your previous posts in Reminders and you can go back in time to see what you’ve been doing each day you’ve posted so you can organize your posts based on what you want to remember each day and save all those moments in one place, reminiscent of the 1 Second Everyday app.

Then, as BeReal’s initial charm fades, it transforms into something completely different: a new way of journaling in the modern era.