The importance of content strategy for the launch of a new NFT collection

As for any marketing campaign, for the launch of a new NFT collection, the design of a solid content strategy represents the axis on which the entire marketing operation will be developed throughout all the stages of this launch

The most successful NFT collections tend to have communities that are characterized by their loyalty and constant growth. In all these cases, the content was the element that guaranteed the course and evolution of each project, from the fundamental concept that motivated the creation of each NFT collection, to the development of truly complex scripts and stories, that were developed in different phases of each one, but that in all cases had tactical support in the development of their storytelling.

The content for an NFT collection goes far beyond the development and creation of graphic material, many NFT collections develop an entire theoretical concept, prior to the creation of their pieces. So by doing so, artists have enough conceptual resources to develop their creativity based on a solid conception.

In such a way that the fundamental concept that defines the name of an NFT collection, is linked to several of the characteristics of its pieces. There are projects that have developed scripts that allow them to take their content to the creation of comics, music, multimedia, or their eventual association to Play to Earn games.

A strategically designed content strategy for NFT will avoid at all costs that at any stage of the development of an NFT project, it may look improvised, unfinished, or uninteresting. The storytelling of a content strategy for NFT will be a complete development, divided into phases and involving different scenarios, characters, roles, profiles, and story evolution mechanisms over time.

Not everything in NFTs is science fiction and creation of cartoon characters. However, the design of a content strategy for NFT must be as complex as the objectives of each collection, and also a delicate balance that allows any user to get involved in following a collection, without import whatever phase it is in.

Content guidelines created in a NFT marketing campaign, will allow all platforms to constantly feed on it without the risk of generic or poor quality publications or content prevailing. From Instagram posts, Discord rooms, interaction dynamics, to video creation. Any NFT project that seeks to stand out must have a well-planned content strategy, characterized by being redundancy-proof.

Poor quality content usually has a much more harmful impact on the opinion of the target audience than we might believe. Bad quality content usually exists as an unequivocal symptom that the NFT project in question lacks strategy, and directly impacts the loss of interest, community engagement, and the reputation of the project.

Talking about the content strategy for an NFT marketing campaign is much more complex than a single post, and has different development paths depending on the project in question.

Once the content strategy is fully developed and defined, creating art and media for social media is the next step.