Why are NFTs an excellent opportunity for brands?

The expansion of the utilities and applications of the different Tokens is without a doubt a source of opportunities in all directions. Particularly NFTs currently represent a great opportunity for different types of brands and companies.

Not just the integration of DeFi In different business sectors, there are currently blockchain utilities that have great business potential for companies and all kinds of brands. The integration of NFT to the marketing strategy of different brands it is an area of ​​opportunity and business that is becoming increasingly popular and attractive to brands.

Over the last couple of years, NFTs have turned out to be a pretty solid secondary source of income for artists, influencers, celebrities, streamers and industries that have even found in the NFT generation a new space to expand their presence, as is the case with brands such as McDonald’s.

The expansion of NFTs and their acceptance in an increasing number of sectors, means that at an early stage many companies see this resource as a tool useful to have another source of income but also presence.

Companies jump on the NFT trend

Beyond fashion, more and more companies are embracing NFTs as a resource that will eventually become a pervasive game changer and redefine the way we know brands engage with their consumers.

The virtuous cycle of NFT adoption by major brands is eventually making non-fungible tokens a completely normalized digital utility in everyday life. The greater the volume of adoption of a resource, its utility and value will be accordingly.

In addition to being a possible new source of income, many brands see NFTs as a powerful tool for building customer loyalty. An invaluable resource for any brand is the engagement of its community, and NFTs are an exciting avenue to achieve this.

NFTs are not only entertainment tools, they have very clear commercial purposes, and they also tend to be resources innovative utilities, such as gifts, exclusive access, security assets, etc.

One of the great arguments that justify the great opportunity that brands have when adopting the development of NFT in their business strategies, is that, as several experts around the world affirm. “The future is in the metaverse”, that is, in the competition for the positioning of the future, those brands that are already consolidated in the diversity of alternatives offered by the metaverse will be the ones with the best commercial performance.

If your brand or company is interested in integrating with NFT platforms or developing its own collection, do not hesitate to write to us, at Blue Manakin we always have a strategy tailored to your goals.