Why whitelisting is so important in launching a new NFT collection

The launch of an NFT collection is much more complex than simply mass producing digital art pieces, even though the graphic and conceptual quality of a collection is extremely important a launch and promotion of an NFT collection has countless development phases and tactical growth tools.

For an NFT collection, whitelist is a pre-approved public cryptocurrency wallet address for minting at specific dates and times in a new NFT collection.In other words, a Whitelist is the list of the first users who will be able to own a piece of an NFT collection. Who makes up a whitelist?

Whitelists are a launch phase of a collection that allows NFT projects to reward the first interested parties to be able to mint the first npt pieces in a collection. It also allows promoters to get preferential access to avoid competing for the minting of an NFT. Pre-approved whitelist users can manage their mintages in a way that avoids being part of the price spikes in transactions for an NFT release.

One of the most effective ways to be part of a whitelist in a NFT launch and promotion is to be part of the groups and platforms where a project is located, usually discord, the most important platform in the development of a NFT launch campaign.

What are gas wars?

Similar to the inflation process, gas wars are the result of a sudden rise in gas rates for the minting of an NFT. In 2021 this phenomenon became common in the opening of new NFT projects,when the saturation of people trying to mint was such that the costs for gas tariffs increased their upper limit exponentially.

It is for this reason that whitelist are a relatively new implementation in the launch of a new NFT collection, which solves the saturation of users during minting and new NFT projects,From a whitelist, pre-approved addresses are managed and given preference within the Drop.

Being part of the whitelist of an NFT project that is about to be launched means that a user has passed through a series of important filters defined by the project and the team, which have approved an address to be minted at a certain date and time.

What is the role of a whitelist in an NFT marketing campaign? NFT

Its importance is both tactical and strategic, whitelists are mainly used in the launch of a new NFT for two main reasons :

• Rewarding the community and early investors in an NFT collection.  This includes promoters, media, NFT influencers and characters with fundamental importance in the diffusion of a collection.
• Avoid gas wars.  This was the first purpose because gas wars, besides being a highly exhausting process for users, usually have a negative impact on the reputation of an NFT project, as they make it look like a very informal launch.

The creation of a whitelist es completamente estratégica y forma parte de las principales tácticas de broadcasting tactics of an NFT project.It is therefore important that the sponsors, users and people who are part of it have very particular characteristics that can eventually be part of the development strategy of a new NFT collection.