What is it and why do ICO-marketing?

The growing supply of cryptocurrencies in the market is an unequivocal sign that it is an industry that tends to fortify itself and about which there is much to know. The question may sound basic but it is still important. What is it and why do ICO marketing?

Especially with the DeFi consolidation, the perspective that the race of cryptocurrency projects is increasingly accelerated, forces each project to establish its strategic parameters very well, especially when it comes to its marketing campaigns and the development of content of quality for each project. In its initial phase, the ICO, is of indisputable importance.

An ICO or «Initial coin offer» is the initial phase in the launch of a new cryptocurrency, and refers to the moment in which the project managers raise the initial funds. The ICO is a significant sale of cryptocurrency to early investors, that is, it is the first stage of positioning in a cryptocurrency project, which raises funds initial ones that will give impulse to the later phases.

Given its importance, for the initial coin offering, there are many disruptive ways to achieve its initial commercialization. The agencies specialized in Crypto Marketing such as Blue Manakin, know different methods to achieve this purpose through a great diversity of means.

The ICO-Marketing has the objective of achieving the initial traction of a cryptocurrency project. The design of a successful marketing plan involves several elements that will be integrated and developed from different stages.

From the creation of a landing page optimized for SEO, with the ability to collect a database with useful contacts, to the strategic use of the main dedicated social platforms to this goal, such as Linkedin.

Linkedin plays an extremely important role within the DeFi industry, as a significant number of potential investors are found here. Something that distinguishes a ICO marketing strategy, from the NFT-Marketing, is particularly your target audience. Linkedin is usually focused on users who are highly trained in financial terms.

Conventional social networks play a role of containment and audience growth. Although there are significant restrictions to develop ICO-Marketing, an effective content strategy will help to achieve a significant volume of audience.

t is important not to rule out the influencer marketing, press releases, and referral marketing. These are ways that, despite being more successful in NFT launch campaigns, have significant penetration, especially in the awareness of an ICO.

All ICO marketing strategies must by definition have a very solid approach to other blockchain projects. In general terms, the competition is always defined by the most innovative proposals and the best positioning tactics.