The uses of TikTok in the cryptoworld

During the pandemic and isolation, people were looking for ways to pass the time so young and not-so-young people spent that time on their social networks but even this was not enough so they began to try other applications in this way they found the platform called TikTok.

Which was having an accelerated growth of users and downloads, surpassing platforms such as Facebook, Instagram, YouTube, and Snapchat.

What is TikTok and where did it come from?

It was launched in September 2016, and its development only lasted 200 days, its growth was accelerated in February 2017 it registered a total of 66 million active users per day and in October 2018 it had already exceeded 130 million.

This is also due to the functions that the application offers such as creating, editing, and uploading 1-minute music selfie videos, being able to apply various effects, and adding a musical background. It also has some Artificial Intelligence functions, and includes eye-catching special effects, filters, and augmented reality features.

It was in 2020 when its growth was amazing, since in the first months it reported 1.5 billion downloads in the App store and Play store, and today it has more than 800 million active users. Tiktok already has a brand value of $43.516 million.

Tiktok and crypto

Related to the crypto world TikTok was both reserved and even hostile since it banned its creators and influencers from generating or promoting content about cryptocurrencies, and financial services, among others.

But currently, the cryptocurrency content on TikTok is quite varied, having people generating millions of views when talking about NFT and other cryptocurrencies, promoting and talking about their portfolios.

Even influencers like Khaby Lame have already partnered with exchanges like Binance.

Conclusion

Tiktok is a network that has too much reach, as with the right video features, this can achieve a lot of people. But we have to be careful as while people can have many views, their interactions can be varied from video to video.

At The Blue Manakin, we have a list of TikTok influencers that can be useful for your project, contact us.