The importance of an agency specialized in Crypto-Marketing

For the launch of a new blockchain project, the marketing strategy is essential. In Latin America, the growth of DeFi is even faster than in other parts of the world. A logical association is the role that a specialized cryptocurrency marketing agency has for any token project.

The rapid penetration of Decentralized Finance in Latam in recent years has gone beyond mass adoption for simple fashion or following a global trend. Currently the cryptocurrency market in Latin America stands out from other parts of the world, for being fertile in terms of opportunities, since DeFi currently represent an effective solution to various conditions in the local economy of much of Latam.

What is the role of a marketing agency for Cryptocurrencies in Latam?

As in all productive sectors around the planet, the way a niche behaves in one part of the world is different from the way it behaves in other regions. Each area has very different regulations and especially the way of communicating is very different. Speaking of marketing for Cryptocurrencies in LATAM, despite the fact that the platforms and distribution dynamics of a TOKEN are homogeneous throughout the world, communication tactics are very particular.

The launch of An ICO in Latam faces, in addition to the strategic marketing challenges specific to the region, a particular level of specialization of the project. In the world, DeFi projects are very diverse and each one has elementary objectives that point to a particular context.

Having a crypto-marketing agency specialized in Latin America offers not only advantages in terms of budget, but above all strategic elements developed with high expertise. A level of specialization where the association between the agency and the DeFi project will be able to design efficient routes with a high level of assertiveness.

At Blue Manakin, our experience as a blockchain marketing agency native to Latin America, has allowed us to get involved in interesting projects, developed for investment in DeFi dedicated to all countries in the South American region; our work in each of them is focused on developing positioning and development strategies, designed to create effective communication elements for their impact on the Latin American market.

A very clear example of why it is important to integrate a marketing agency specialized in cryptocurrencies in Latin America is Nat5, an ambitious climate sustainability project that has among its different resources Nat Coin, a cryptocurrency dedicated to investing in ecological restoration projects and with a mission to fight against climate change.

A solid marketing team for cryptocurrencies will help the positioning strategies of a Token in LATAM, always have tactical lines dedicated to obtaining results. Contact us to learn a little more about our work method and all the things we can do for the development of your DeFi project.