How to strengthen the long-term growth of our NFT launch?

As NFTs evolved from being a good way to make a quick buck based on simple speculation with image files, to a complex market with thousands of possibilities and long-term applications. The relevance of NFTs has become clear; and the evolution of these cryptographic assets left behind the euphoria for NFT projects based on collections without major projection, and established in this sector, the need for transcendence. Currently, the launch of a new NFT project must be defined by its ability to be relevant in the long term, the big question is how do we achieve this?

As the NFT sector has advanced over the last two years, the offerings of those projects that have not gone down in history as simple collections with nothing more to offer, have nourished their projects with ingenious and effective tools that provide essential fuel to ensure their constant traction. Gradually those NFT projects have added metaverse utilities, P2E qualities, or real-world applications to their offerings.

In addition to the collapse of Luna/Terra,which impacted trading volume and investor credibility in blockchain developments; not just cryptocurrencies but even NFT, and devolved into the current state of a slowdown in NFT marketing.One of the big hurdles that the NFT market currently faces is its scalability, and the drop in interest from communities once an NFT collection reached a maximum threshold. Many NFT collections that in 2021 were highly successful during their mintage, saw little time before moving into obsolescence and having no projection of permanence in secondary markets.

These two elements make rather more evident a need that gradually the NFT expert communities have expressed. What reasons do we have to follow an NFT collection after its launch?

However, some NFT projects have shown their durability over time and despite events such as the recent downturn in the cryptocurrency market. All of them have demonstrated in addition to their permanence, significant growth and higher share price even despite the dramatic fluctuations so common in the market.

All these projects have some qualities in common, such as a solid and complex vision of the project, hooked to a visionary and ambitious Roadmap, and in many cases, a real utility, applicable in different areas of daily activities.

A notable example of how to generate long-term relevance in the launch of an NFT collection is “Silks”, an NFT project associated with horse racing in the metaverse, with a game model that takes as its foundation the thoroughbred horse industry, starting from the breeding and trade of these animals, to their preparation for million-dollar races.

It is a NFT project that combines video games with the thoroughbred horse industry, applied through the blockchain. Thanks to this, Silks is one of the most coveted NFT collections of recent times.

Another of the qualities that make Silks a highly successful multifaceted project is that regardless of the cost of each NFT piece, there is the possibility of fractional ownership and syndication of horses. This gives the platform the ability to offer access to all kinds of users.

It is clear that nowadays the launch of a new NFT collection must be a dynamic project and endowed with a structural proposal rich in levels and directions, which can facilitate the ability of a user to become loyal and preserve its relevance over time.