NFTs are making marketing evolve

The trend of NFT marketing over the last few years is, although recent, a new avenue of development that is showing many benefits for its development in brands or with Influencers. The impact of NFTs in marketing is such that everything indicates that it is the beginning of a permanent pairing.

For brands, beginning to explore the use of NFTs in their marketing campaigns is an exercise that at this early stage of development may not seem necessary, but it is definitely a phase in which experimenting with the integration of NFTs into their marketing campaignswill allow brands to experiment to understand and eventually integrate more and more refined NFT marketing resources.

Today, a brand that integrates NFT into its marketing strategies has a greater ability to adapt to future trends. One of the most important applications of NFTs in brands is advertising, an elemental activity of marketing at all levels, as it will not only make its distribution more efficient, but also increase the capacity of brands to get closer to their consumers and democratize the interaction between brands and the public.

The integración de los NFT al marketing de Influencers is also a trend of accelerated growth in the digital environment. For influencers, topics such as fashion, art, technology and lifestyle are easily developed. Within Video Game influencers, the use of NFT for the sale and exchange of NFT objects is starting to become common.

During the first quarter of 2021 , NFT-related transactions increased by approximately 328%, the official take-off of a sector as important as NFTs, has as a consequence that marketing campaigns can easily take advantage of all the opportunities that these developments provide, not only for collecting purposes but also in the various applications that NFTs can have in the real world.

The NFT market and its possibilities in terms of marketing are expanding as the utilities of NFTs become more and more diverse. Currently NFTs have applications in art, music, video, online games, security tokens, certificates of authenticity and much more.

The most interesting part of the application of NFTs to corporate marketing campaignsis that NFTs represent a link between the real world and the virtual world, and can be associated with all kinds of real-world products, services or rewards.

2022 is a great opportunity for the development of new NFT marketing. in all kinds of brands and companies.