NFT tickets as a new trend in NFT Marketing

The NFT market is a sector of constant growth and diversification. As previously we have commented about the main NFT formats, NFT tickets are shaping up to be one of the main applications of this blockchain-based technological utility.

Currently, one of the main challenges that events face is the fraudulent sale of tickets from different secondary markets, and the general skepticism of users to attend any kind of event. There are thousands of stories about concerts, sporting events and all kinds of shows where tickets sell out in seconds and appear minutes later at exorbitant prices on other resale platforms

In addition, currently about 12% of concert or event ticket buyers claim to have been victims of fake ticket sales.

This answer to these dilemmas, that NFT tickets, poses an effective solution that also has that of in various practices of NFT marketing.

In addition to having the potential to offer great security and legitimacy guarantees, NFT tickets also have the ability to be powerful marketing tools that offer all kinds of experiences and additional value to their users.

The entertainment industry, in different examples today, is already exploring the usefulness of integrating NFT tickets, both to improve the user experience and to reinforce security methods in ticket distribution. That means that web 3.0 is quite involved in new trends in real-world commerce.

The growth and integration of NFTs in the distribution of tickets for eventss, is also explained by the exceptional ineffectiveness of ticket sales platforms managed on web 2.0. The porosity in the security mechanisms of these platforms has allowed ticket reselling to become an extremely common practice, and users have had to get used to the virtual inability to get tickets for their favorite events.

The tickets NFT representan actualmente una de las fases inevitables de evolución en la venta de entradas para eventos, y es sumamente posible que a partir de su normalización,  la integración de distintos formatos de NFT en toda clase de actividades, una práctica consolidada que desplazarán eventualmente al e-commerce tradicional en todos sus sectores.