NFT marketing with real merchandise

Despite the fact that the technological revolution that we are experiencing could make us think that in a short time all merchandise will be completely virtual, we are still in a transition stage where it will be difficult for us to exclusively consume digital products. NFT marketing with real merchandise is still a valuable tactic for the growth of a new release.

The transition stage between the need to expand the knowledge of NFTs in populations that are still unaware of it, and the new digital experts, makes this need very clear, which is not only confined to the promotion of an NFT collection within Discord, or the need to collaborate with NFT influencers, but also, to create an important projection in the real world.

Examples in the application of merchandising for NFT collections, blockchain, marketplaces, cryptocurrencies, and DeFi developments exist in large numbers. For brands of great reputation and with a solid positioning in web 3.0, the use of official merchandise in the real world arises from the need of the users and fans themselves to project their belonging to certain communities in daily life, and especially towards people completely unaware of these new technologies.

A notable example is Bored Ape Yacht Club, who currently have an online store with all kinds of merchandise ranging from t-shirts, caps, backpacks and even a brand of cereal; Cryptopunks that have their own line of hats with cryptopunk characters, or Rarible, a marketplace where many vendors offer physical merchandise alongside their digital collections.

In many ways, the spread of blockchain developments, where NFTs in particular are known as a digital entertainment asset, their presence in the real world is extremely important. The marketing need for an NFT collection is broad and encompasses both aspects of human activities.

The use of NFT in the marketing strategies of large and powerful brands was until a few months ago a great novelty and a nascent trend, but it is also necessary to consider the need for 100% digital brands for project into everyday life. It is about broadening the horizons of our market.

For the launch of a new NFT collection and within the promotion and positioning strategy, NFT marketing aimed at real products is an alternative that should not be overlooked.