Intellectual property as a great quality in NFT Marketing

Regardless of whether it’s collectible art, Play to earn games, or the industry where you want to associate, NFTs have qualities so diverse and little explored, that the strategies of NFT marketing tend to be very diverse. Intellectual property is one of the applications in NFTs with the greatest potential in terms of marketing.

It is only a matter of time before virtually any product, service or event, regardless of industry, is linked to the blockchain through NFTs. The value of intellectual property has been, for decades, a utility that by itself generates large resources annually. The logical association is that eventually NFTs are an intrinsic characteristic of intellectual property at all levels.

Given the speculative nature of the nascent NFT market, a marketing campaign associated with the distribution of NFTs which certifies the intellectual property in possession of any user, has much greater chances of success, since it guarantees its scarcity , encouraging a higher level of demand in the community.

On the other hand, the example of brands such as Coca Cola or Gucci, where intellectual property NFTs are attributed qualities of social status, allows exercising brand loyalty and positioning mechanisms in different digital trends of new generation.

Parallel to the positioning of NFTs as an intellectual property resource, social networks remain in constant evolution, facilitating, as is the case with Twitter and Instagram recently, that users can display their NFT as a profile avatar, and guarantee their ownership from the new updates on each interface.

The permanent evolution towards web 3.0 ultimately shows a clear tendency for both brands and digital platforms to adopt the incursion of NFTs as a new way to certify and hold status within the web.

Without a doubt, and beyond the controversies attributed to the feasibility of decentralized finance and cryptocurrencies, NFTs represent a valuable link that will give way to traditional brands within the new marketing trends.