5 tips to increase the impact of a crypto marketing campaign

In many ways, the blockchain industry is still at an early stage of development. The concepts attached to the crypto sector are complex and little knowledge about them still prevails in most people. The launching a crypto marketing campaign in Latam requires different points in the ones worth paying enough attention to.

Launching a marketing campaign for cryptocurrencies or NFTs in Latin America faces a fundamental challenge, which is the level of collective knowledge about the blockchain. For many people, for example, Bitcoin is the only cryptocurrency that exists, and concepts such as “DeFi” or NFTs themselves are still unknown. This situation, although a challenge for the launch of any blockchain project, also means a huge opportunity for development in a market that, if globally, is still young , in Latin America in many cases it is non-existent.

• Know the sector: To create a marketing campaign for Cryptocurrencies, it is essential to have a fairly extensive knowledge of blockchain technology . From the miners, the operation of certain wallets, the chain of blocks in which it is developed, to the operation and integration of the smart contracts. A Marketing for Blockchain requires a robust structural knowledge of the sector.
• Constant update: Especially for a sector in constant evolution, the need to update is more important than in other sectors. As long as the marketing team keeps abreast of new trends, and the latest innovations in blockchain technology, it will be easier to communicate to the community, and establish solid strategies.
• Segment: The launch of an ICO in Latin America is not the same as the launch of any product, it is a specialized development which requires a high level of segmentation. An efficiently segmented marketing campaign for cryptocurrencies will make it easier for the right people to be impacted with the right content.
• Use the right platforms: Especially to ensure the impact of a marketing campaign for cryptocurrencies, it is essential to choose the platforms that work best In this sector. The social platforms for the launch of an NFT are in many cases different from the channels that need a cryptocurrency. In any case, you can ignore that Facebook is not the place for anything that has to do with blockchain.
• A marketing campaign for Blockchain needs resources: Beyond investment in economic terms, a marketing campaign for cryptocurrencies in Latam and any part of the world requires solid resources in terms of content. The whitepaper is only the first part , but it is usually the most important content development source to have a wide stock of resources that can be used in blogs, telegram, social networks, discord and in any existing multimedia format. For any crypto marketing campaign, content is a valuable cache of ammunition.

The reason why a cryptocurrency marketing agency is so important for the launch of an ICO or any type of token, is fundamentally that, agencies like us at Blue Manakin, have all the qualities that a strong team required to drive the digital development of a blockchain project.