How to make an effective crypto marketing strategy.

The accelerated pace at which the crypto world evolves is only direct evidence of something that also makes it very interesting: the people who are part of it, from an amateur level, creators, to investors, are highly specialized users in digital, and the way Reaching them is many degrees more complex than with a conventional digital marketing strategy. In perspective a campaign promoting cookies or electrical appliances is not the same as a campaign marketing for an NFT or Cryptocurrency project.

In this sense, a strategy to create a campaign of marketing for cryptocurrencies effective must, at a minimum, have essential elements, which are often well above the spectrum of a conventional marketing strategy. The goal is always to reach people who know a lot, so a Crypro Marketing strategy is a challenge.

What elements should a cryptomarketing campaign integrate?

Motivation is an essential resource, fostering conversation and following the audience is initially complicated work, but once underway, it is created by itself. Creating loyalty with the community, and making it gradually greater, is a task that begins with fundamentals such as the communication style that you will establish, an editorial route focused on offering content of interest and appropriately curated. A cryptocurrency can be founded on a really interesting project, and that is why it is important that the content tactic has a 100% strategic approach.

Being faithful to the times and phases set out in the roadmap is key for the Crypto project to achieve credibility and consistency in the eyes of the community. In an environment with thousands of Crypto and NFT projects, reliability is a particularly valued attribute.

As in the best-thought marketing strategies, the balance between quantity and quality is a delicate one. Before looking to increase followers for your Crypto community, it is a priority to give enough value that they are of quality. A solid, loyal, and interested community in a project is the foundation that will ensure that the growth of a Crypto Project goes in the right direction. The idea of ​​any crypto project is to make it relevant in the long term, so it is best to take enough time with certain things.

The importance of engagement in a Crypto – Marketing strategy

The loyalty of a community, even if it is small, is a step that inevitably leads to the following: Referral programs. Once the crypto project is surfing with a solid fan base, the WOM marketing is a natural step. The best thing is that at any level, referral marketing schemes are highly effective and generate a gigantic conversion rate.

Speaking of having a special Referral Marketing for Crypto program, and taking into account that investing a good amount of resources is inevitable. Creating a well-founded rewards tactic is essential. Giving and receiving is a simple equation, but one that is seldom tightly controlled. A Crypto project must always consider ROI as each invested resource has a visible reflection. In addition, giving away for the sake of giving is something easy to interpret as an aimless promotional mechanism and avoiding reputational risks comes first.

In a Crypto Marketing strategy there are no steps back, just short pauses. Turning the tide is a risk that few successful Crypto projects have had the luxury of taking, not really any. That is why before giving the green flag, it is necessary to analyze all the scenarios, strategies and tactics.

At one point, airdrops were a popular crypto marketing tactic, eventually corrupted by a wave of scams that ultimately depreciated in tactical value. A campaign of airdrop is instead a good opportunity to gain credibility in a crypto project. Without a doubt an efficient resource.

The operation in social networks for cryptocurrencies on the other hand, it must be a well-oiled machine, but not for sales or conversion, but for content generation. Conventional digital marketing has long since ceased to be Hard Sell, and began to be about good content. In this regard, a well thought out and methodical content strategy is something that will walk on its own.

The crypto influencers are another element that cannot be done without for an effective Crypto Marketing strategy, as they provide solidity, credibility and a huge conversion rate. However, not all the people who claim to be crypto influencers really are, being very careful here is essential, especially so that the invested resources have an efficient channel.

Perhaps the fallacy of “more is better” is something that still works in traditional digital marketing, but in the crypto world it is a topic that has been almost passed by origin. Beyond focusing the assessment of a crypto marketing strategy on the size of its community, the solidity lies in other elementary KPIs, and much more important ones.