How have the rules of the NFT market evolved and where are they headed?

One of the great objections that blockchain detractors have had mainly about NFTs is that it is a market based on speculation that, by its nature, tends to collapse. And the gradual decline that sales in the NFT market have shown over the last few months would seem to confirm this denialist theory of the importance of these assets, however, there is many other data that confirm that the NFT market have shown over the last few months would seem to confirm this denialist theory of the importance of these assets, however, there is many other data that confirm that the NFT market is evolving in another direction.  It is rather a poorly supported interpretation.

There are records of an eventual drop of more than 90% in NFT exchanges on various marketplaces and secondary markets, as well as evidence of an oversupply of sellers in contrast to a 5:1 ratio of buyers. These are real data that beg the question: What is the direction of the NFT market today?

The evidence shows that the NFT Boom,which saw its climax in mid-2021, is now, by natural consequence, at an important inflection point where the express sale of million-dollar NFT collections and art pieces is no longer an effective way to compete in the market. Currently, a large percentage of NFT projects are characterized by not selling added value beyond their pieces. It is a fact that the value of an NFT part is priced in many ways by the marketability it offers in secondary markets.

The evolution in the rules of the NFT market thus tends to highlight the qualities that make an NFT project a valuable alternative to pursue and invest in.

Gone are the days when a single piece could sell for thousands of dollars, or a collection would reach the sellout with nothing more to offer than the token itself. There are now many values attached and external to the blockchain, which make it an interesting long-term investment.

The speculative nature of the NFT market taught during all this time a lesson that the NFT investing public has eventually learned. And that is that once an NFT piece or collection has lost traction and interest from the public, its value is also affected. In this way, NFT investors and communities have learned that the value of a token lies in the qualities of the project, and the level of health of its community.

This raises a basic need in any NFT launch but also closes a discussion about the speculative value of this market. It is of course, that the launch of a new NFT can guarantee from its roadmap a constant and sufficiently interesting evolution to allow the growth of its community to be solid throughout all its phases.

At blue manakin, our task is to design NFT positioning and NFT Marketing  strategies aimed at making our projects highly competitive with respect to other market alternatives.