Discover Spotify’s New Personalized AI DJ | ChatGPT

Personalization and Spotify

Spotify has always been known for its personalized music experiences, from Discover Weekly to Wrapped campaigns. Now, the company is taking personalization to a whole new level with its latest feature, DJ. This personalized AI guide knows you and your music taste so well that it can choose what to play for you.

Introducing the AI DJ

The DJ feature is designed to deliver a curated lineup of music alongside commentary around the tracks and artists that Spotify thinks you’ll like. It sorts through the latest music and looks back at some of your old favorites, even resurfacing that song you haven’t listened to for years. It then reviews what you might enjoy and delivers a stream of songs picked just for you. And what’s more, it constantly refreshes the lineup based on your feedback.

How AI DJ works

To create the DJ, Spotify reimagined the way users listen on its platform. The DJ combines Spotify’s personalization technology, which gives you a lineup of music recommendations based on what you like, with generative AI through the use of OpenAI technology. This powerful combination allows the AI to scan the latest releases and provide insightful facts about the music, artists, or genres you’re listening to.

The role of generative AI in creating the DJ

Spotify’s editors, who are experts in genres and know music and culture inside and out, use this generative AI tooling to scale their innate knowledge in ways never before possible. And with a dynamic AI voice platform from Spotify’s Sonantic acquisition, the DJ brings to life stunningly realistic voices from text.

Creating the DJ’s voice model with Xavier “X” Jernigan

To create the voice model for the DJ, Spotify partnered with its Head of Cultural Partnerships, Xavier “X” Jernigan. His personality and voice resonated with Spotify’s listeners and resulted in a loyal following for the podcast. His voice is the first model for the DJ, and the company will continue to iterate and innovate, as it does with all its products.

Learning and becoming better

The DJ feature is currently rolling out in beta, and the more you listen and tell the DJ what you like (and don’t like!), the better its recommendations get. Think of it as the very best of Spotify’s personalization, but as an AI DJ in your pocket. If you’re not feeling the vibe, just tap the DJ button, and it will switch it up.

The power of Spotify’s personalization technology

In conclusion, Spotify’s new DJ feature is set to take personalized music experiences to a whole new level. By combining Spotify’s personalization technology with generative AI and a dynamic AI voice platform, the DJ can deliver a curated lineup of music alongside commentary around the tracks and artists that Spotify thinks you’ll like. As the more you listen and provide feedback, the better its recommendations get. The DJ is currently rolling out in beta, and users can expect to have their own personalized AI guide in their pockets very soon.