Airdrops for crypto-marketing

Although it is a concept that can easily be confused with how to transfer files between iOS or Mac OS devices, airdrops for cryptomarketing are a very common tactic in promotion of a new cryptocurrency. In simple words: it is the free distribution of coins during a launch.

A more graphic way of understanding the Airdrop is, the process by which the currency falls directly into existing wallets.

There are different types of Airdrops:

• A process of distribution after the launch of an ICO, where the smart contract sends new tokens to the addresses of the users who participated in the presale. On this date the Token will be sent to the users’ wallets, and that way they can add it to their wallets.
• A distribution after a “hard fork” or creation of a new token. This happens only with previously existing coin holders who will be able to get free coins.
• A distribution event in which holders are awarded tokens who can earn loyalty rewards with a cryptocurrency, or as loyalty incentives.

The application of an Airdrop is in other words, a “Giveaway” for the creation of a fork or side chain, or an ICO. This regardless of whether the beneficiary purses are previously holders or new.

Another valid interpretation is that an Airdrop consists of an event in which new addresses are added to the token in question, whether it is a pre-sale or a fork of an existing token.

The most important thing about this concept is to define its exact application, especially since it is common for social media campaigns to give a different meaning to this term.

What types of airdrop are there?

The diversity of fields in which the blockchain has managed to penetrate, has also diversified the different classes of Airdrops. The most used are:

• Airdrop for tasks: It is the most common airdrop for crypto marketing, and consists of establishing a protocol of tasks so that users can be eligible for the distribution event. These tasks are normally linked to promoting the presence and interaction in social networks, such as follows, HT, etc. It’s a common way to drive a good volume of conversation about a project.
• Airdrop with exchanges: In this variety, the project selects a couple of exchanges that allow interaction with the token on its platform. In this way, the exchange is the one in charge of managing users to make them eligible for the airdrop.
• Airdrops with purses: This way is very common for Multi Pocket projects, and consists of delivering tokens to those who install or use the purses under very specific conditions.
• Airdrops by possession: Although less common, it is a way of airdrop for Crypto quite effective and happens when the requirement to receive an airdrop is to have a minimum amount of a certain cryptocurrency in a personal wallet. The airdrop administrators announce to the community that they will make a capture of the blockchain that will serve to weigh which wallets and in what quantity the airdrop will be carried out.

Airdrops are a method of marketing for crypto that has gone through controversies on several occasions in which many pseudo projects used this mechanism to perpetrate scams. However, it is still a tactic with great strategic value for a dissemination campaign. The subject of Airdrops is more complex than a single post and we will continue talking about it.