The 5 best participations of the brands in the NFT

The foray of brands into NFTs was a trend that since 2021 was seen as one of the most effective marketing tools for all types of brands.

Starting the year there are already clear trends of brands that are betting everything to be part of the NFT universe.

5: VisitLEX – Purasangres no fungibles

Shortly before Christmas, the tourism brand VisitLEX launched a fun video campaign to promote their collection of Pony-based NFTs, consisting of 10 pixelated horse pieces.

The video is hilarious, it gathers the disappointment reaction of different children when unwrapping their Christmas gift, which in question is a NFT.

4: Applebee’s: Meta Mondays

In December, Applebee’s launched a promotion called “metatarsal Monday” from the gray Group agency. Where they auctioned three NFT chips in the form of hamburgers, boneless wings and the restaurant’s famous Bourbon Street Steak.

By participating in the auction, the buyer received in addition to the virtual illustration, a year’s supply of Applebee’s menu, the most expensive of these, sold for $1,337.

3: Masters of Horror: Hellraiser

Boss Protocol’s Masters of Horror is the name of the first Hellsraiser collection, and is inspired by Pinedhead. This NFT project grants fans collectibles, physical works of art, exclusive events, screenings and more. Masters of Horror plans to make more releases throughout the year.

2: Under Armour: La zapatilla de Stephen Curry

Sportswear and accessories company Under Armor launched a replica of the sneaker worn by NBA star Stephen Curry in his iconic moment in December. The Curry Flow 9.

Buyers of this virtual shoe will be able to personalize their avatars with them on different digital platforms. These NFTs were created by the agency Newkino and Luna Marketplace, they were sold out in a record time of 30 Minutes.

1: WS:NL: NFTee

Winkelstraat made the leap to the application of NFTs with the launch of NFTee, which in reality is a physical shirt that, when scanned, launches an augmented reality animation that connects to an NFT. Something that brands like k-swiss had previously tried without much success was a successful development of the Winkelstraat retailer.

The participation of brands in NFT is undoubtedly one of the various most interesting NFT applications, since marketing is always a good pretext for brands to get creative.