Salvatore Ferragamo opens NFT booth in NYC
Luxury fashion brand Salvatore Ferragamo, built in a store that will debut in New York City’s Soho district, an NFT booth where visitors to its store will be able to generate their own NFTs on the Ethereum blockchain from a menu of attributes. Users will be able to take away NFTs made at the Ferragamo booth for free but on a limited basis as only 256 will be available. The features and aspects of the NFTs that users can select were created in collaboration with artist Shxpir who has a psychedelic 3D digital art style with glitches and surreal themes. He also has a limited-edition capsule collection of stuff with Ferragamo that includes 200 t-shirts and 150 hoodies. Shxpir is no stranger to the world of NFTs as he previously collaborated with Coach to create holographic glowing NFTs depicting Coach handbags. Ferragamo North America CEO Daniella Vitale commented about the collaboration; “Shxpir symbolizes the spirit of New York City and Soho.” Ferragamo describes its booth as an experience that brings Web3 and retail together in person. Dubbed a “multi-sensory piece of furniture”. The booth operates like this: Guests can enter a room with mirrors. select from Shxpir’s designs and other features for their NFT, while a video camera records the action. The whole thing is finished as an independent NFT, as well as a video of themselves with the artwork they chose behind them. As we like to comment, we like to see how brands generate new ideas for using NFTs to get people’s attention. So for some, Ferragamo’s custom NFTs is a nifty idea, but even if you’re not an NFT enthusiast this experience can feel like a next-generation photo booth, where face-to-face moments are documented and shared on the blockchain.
