Investor acquisition for tokenisation and real-world asset platforms. We measure capital raised and retention, not impressions.
Two audiences with nothing in common
A tokenisation platform sells the same product to two people who have nothing in common. The investor who already works with crypto understands the rails but does not know the asset: they cannot value a property, a debt portfolio or a fund. The traditional investor understands the asset perfectly and distrusts the rails: they worry about custody, real liquidity and what happens if the platform disappears.
The most common mistake is writing one message for both. It ends up too technical for one and too shallow for the other, and convinces neither. We separate them from the start: different argument, different proof, different channel and measured separately.
Audience 1
The investor who already uses crypto
Understands
The rails: wallets, tokens and how capital moves.
Lacks
How to value the asset: a property, a debt portfolio or a fund.
Audience 2
The traditional investor
Understands
The asset, perfectly.
Worries about
Custody, real liquidity and what happens if the platform disappears.
That is why we separate them from the start: different argument, different proof, different channel and measured separately.
What we do
01
Investor acquisition
Paid campaigns and content built around the specific objection that stops the investment, with qualification before anyone reaches a sales call.
02
Explaining the product
Half the work in tokenisation is making clear what the investor is actually buying: what the token represents, what rights it carries, how to exit. If that is unclear, nothing else matters.
03
Partnerships and business development
Deals with wallets, exchanges, aggregators, specialist media and communities. In this sector one well-chosen integration moves more capital than three months of advertising.
04
Funds and private investors
A shorter, slower list where credibility is what sells: documentation, track record, third-party coverage and warm introductions. Volume is useless here.
05
Measurement before spending
We instrument the whole funnel before launching anything: sign-up, identity verification, first investment, amount and ninety-day retention.
The diagnostic comes first
Before proposing a plan we look at what you measure today and where the money you already spend is lost. On tokenisation platforms the leak is almost never in traffic: it is between sign-up and the first investment, in identity verification, or in a question about exiting that nobody answered in time.
The leak is almost never in traffic: it is between sign-up and the first investment.
We look at what you measure todayBefore proposing anything, we review what is being measured and where the money you already spend is going.
We find the leakBetween sign-up and first investment, in identity verification, or in a question about exiting that nobody answered in time.
We tell you what we would doA prioritised plan. And if it turns out you do not need us, we say so.
If it turns out you do not need us, we say so.
A client: Reental
We work with Reental, a Spanish real-estate tokenisation platform. It is exactly the situation described above: part of their investor base arrives from crypto and needs to understand the property, and part arrives from traditional real-estate investing and needs to understand the token. Two different conversations about one product.
What we measure
We agree one business metric before starting and report against it. Depending on the platform that is usually capital raised, cost per investor completing their first transaction, average entry amount, or capital still invested after ninety days.
Capital raisedWhat actually enters the platform.
Cost per investor who completes a first transactionNot per sign-up: per person who invests.
Average entry amountHow much each investor puts in at the start.
Capital at 90 daysWhat is still invested three months later.
We do not report reach or impressions as results. If a channel cannot be tied to one of those numbers, we say so instead of filling a slide with it.
Why us
We have worked in this sector since 2021 and have been through a full cycle: launches that went well, launches that did not, and the regulatory tightening in between. That is why we are sceptical of tactics that look good in a deck and do not survive contact with a real investor.
In the European Union, the MiCA regulation has governed crypto-asset service providers since late 2024, and that shapes what you can promise, who a campaign can target and how it must be disclosed. It is not a legal detail to settle at the end: it defines the campaign from day one.
We also do not work with two direct competitors in the same category and market.
