Why use Discord to promote an NFT project?

Although the answer to the question is obvious, and clearly the potential clients of a crypto or NFT project are here, it is also a bit coincidental that Discord is currently one of the most important platforms to promote NFTs.

The reason why Discord is so important to NFT communities, dates back to 2015, when the application was launched and aimed at video game communities, its operation through servers and the functionalities it offers make it an ideal instant messaging service for NFT project promotion.

Not only instant messaging functions, but the ability to communicate via voice and video calls, media file exchange and private servers, offer cryptocurrencies and NFT an invaluable space in terms of scope and interaction.

Speaking of marketing for NFT campaigns, the level of segmentation provided by discord explains it all. Normally an advertising campaign allocates a large part of its budget to social networks such as Facebook and Google in all their diversity. For the promotion of an NFT this budget distribution scheme would not be of much use, since NFT buyers do not go to Google searches or groups from Facebook, but to specialized places, all concentrated on discord and other platforms.

This reason explains why NFT advertising campaigns spend about 50% of their budget exclusively on discord.

Discord’s NFT communities

Unlike other social networks, where the rules and norms are essentially dictated by the same social network, Discord communities are autonomous and self-regulating. This is extremely important for a NFT project, especially during startup, as this will lay the foundation for community growth.

Another feature of Discord that makes it so attractive for NFT projects is the ability to integrate selection mechanisms, filters, fake account detection, user levels, and even assign moderators at different levels, all within the same server. A user interested in invest in NFT can evaluate from the health of a server and its statistics, the level of commitment and potential of a project.

Communication is essential for a Discord server dedicated to NFTs to have a significant reputation. In this sense, structuring communication, establishing taxonomy rules, and constantly monitoring the number of servers and levels of conversation, is crucial for maintaining followers to not be complicated.

Tips for running your discord account for NFT

In many ways, the growth of the discord account for NFT parallels the growth of the project itself. Before thinking about integrating a discord marketing campaign for NFT, there are 4 elements that should always be observed in the development of a community.

• Establish clear rules and protocols, and share with server members.
• Plan a content strategy focused on the entertainment of the followers.
• Constantly moderate making sure that the established norms are always followed.
• Reward positive interaction within the server. Cultivating it by asking for opinions or interacting directly with users will foster a feeling of belonging.

Of course, the growth strategy of a Discord channel depends on the type of crypto or NFT project, and the particular characteristics of each community. As in the Facebook or Twitter communities for many brands, Discord is a living extension of an NFT project.