The most common SEO mistakes on cryptocurrency websites

A campaign by marketing for a cryptocurrency launch can be perfect, from the conception of the project itself, to the strategic and tactical lines that define the phases, content channels and resources; but if the cryptocurrency website SEO strategy makes certain mistakes, the collateral damage can be serious.

The SEO management of a site for cryptocurrencies is of special importance for the entire project. It is not only about just standing out in the blockchain sector, but also collecting all the benefits that organic traffic has with it. The most common SEO mistakes for a cryptocurrency company are:

Do not use CMS platforms

There is, on the part of many web developers, a widespread reluctance to use content managers such as wordpress, joomla, or even some more specialized ones for crypto. However, the creation of a website in HTML requires great technical resources, not only programming, but also UX design, front-end, back-end, and more; that even for small adjustments can take days. Using a CMS saves a lot of time, resources and allows relevant SEO adjustments to be made easily.

Create single page websites

Single page websites tend to limit your visibility in search engines. A SEO optimized cryptocurrency website it must be abundant in its information and structure, so that it offers navigation alternatives that cover the entire project.

The quality of the content on a cryptocurrency website should be high and broad in scope. A very common mistake is to create pages within a website with little information.

Do not use keywords in titles

The keyword strategy for a cryptocurrency site is the backbone of cryptocurrency performance. The seo optimization with keywords even includes the titles of each page.

Use of subdomains

Especially if the website is not built on a CMS, the way to create new pages is by creating subdomains, which is harmful to the SEO of a web page. The use of subdomains divides the seo equity of a site, and is interpreted by search engines as a different website.

Use external blogging platforms

By creating and publishing content on platforms like Medium, all of Medium’s SEO potential stays outside of the crypto project website. The best practice for blog content management is by creating a blog within the site.

The SEO management of a website for cryptocurrencies is a complex and highly specialized job, at Blue Manakin we are experts in SEO Copywriting. Tell us more about your project.