How will the NFTs market grow by 2022?

It is no longer a novelty to think about the importance that NFTs have gained in the world market during the last few years. Since their opening in the NFT art market, the development and new trends of non-fungible tokens have tended to diversify in ways that initially might have been hard to imagine.

Their development has been so important that today NFTs are no longer a parallel market to cryptocurrencies based on speculation. It is a blockchain-based front with enough power to be a sector in its own right. The answer to the question of whether NFTs are still growing by 2022 is obvious, but what is the size of this market today?

By 2021, the explosion of NFTs reached a value of approximately $41 billion. An exponential growth considering that its value was only $340 million by the end of 2020.  Investment in NFTs soared by approximately 12,878% by 2020. This exponential growth clearly explains that the NFT market is one of the most valuable at present, and that there is still much to develop.

Contrary to what many people were saying at the end of 2021, NFTs are not a speculative bubble. Thanks to their great diversification and the technological strength that  non-fungible tokenssignify, this sector has proven to be much more robust than previously thought.

The trends of 2022 offer an important field of development in NFT marketing associated with digital assets for all kinds of communication strategies and market positioning of countless brands and companies around the world.

2022 is a year in which we will see all kinds of associations, clubs, major media brands, entertainment platforms, real-world products and services NFT marketing strategies that seek through these assets to integrate into new development trends and above all, within the metaverse.

Many of the examples of NFT marketing adoption can be found in the world of sports such as basketball stars, soccer clubs and sports organizations of all kinds, but the marketing trends for 2022 go much further.

Experts in non-fungible tokenization agree on one conclusion: “The growth of NFTs is from digital art was only the first phase of a long and accelerating process of consolidation point by point the application of NFTs has practical and effective applications in all kinds of sectors such as culture music events industry security and entertainment. the capacity of NFTs is virtually infinite.”

Regardless of global trends that point to the growth of NFT marketing for brands around the world, NFT art and collecting remains the preponderant activity in the existence of that digital asset class. However, Latin America’s openness to NFT is still quite young, so there are still many developments to offer within this market.