Cryptocurrencies

IEO

What is an Initial Exchange Offering (IEO)?

An IEO mainly takes place once a new cryptocurrency project wants to launch its cryptocurrency or blockchain product, and needs relevant investment capital to do so. Difference between ICO and IEO IEO differs from an Initial Coin Offering (ICO) in that it is facilitated by a cryptocurrency exchange such as Binance. Projects can raise funds from the exchange’s clientele and start their token business shortly thereafter. There are or remain in developing a huge number of cryptocurrency and blockchain projects. Attempting to raise funds from venture capital (VC) organizations can take a long time, with little or no results. Furthermore, it is feasible to produce pieces of a plan before launch, something called “pre-finished,” and keeping them in the box, however, commonly creates criticism from society. Why an IEO? Generally, opting for an IEO could be an eye-catching alternative, continually that the inventor has a strategy for action and is committed to achieving the plan’s prospect. As the name indicates, an initial barter offering (IEO) involves utilizing a cryptocurrency exchange to raise funds for a new plan. It is quite common to exchange assets on such platforms, however, this mainly only happens after developers have raised funds to launch their projects. Conclusion: With the support of an exchange that enables the trading offer, registered users who have provided their KYC information are going to be able to get the background tokens to start trading on the open market. Once developers of a cryptocurrency scheme decide that they want to host an IEO, they have to go through a complex process before they can raise the first dollar. However, they have to establish whether their initial barter offering is going to have a “higher cap” or a “soft cap.” A “soft cap” institutes an initial target to be achieved, but makes it possible to integrate more shares thereafter.

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cardano

Scientific blockchain project: Cardano

Cardano the first blockchain, considered a scientific one and a third-generation blockchain for its scalability and stability, under a layered design that gives flexibility, ease of maintenance, and the possibility of updates through soft forks. Its scientific approach and peer-reviewed academic research offer a cryptographic development capable of producing a large volume of financial transactions with stability guaranteed by cryptography. What refers to the scientific blockchain designation is: Its development starts from a scientific philosophy and is developed by a universal team formed by academics and engineers of the blockchain society. Its differentiation from other blockchains is that its 2-layer composition works to make smart contracts more flexible, giving developers the ability to tailor their design, privacy, and execution mode. Cardano teams are developing a new programming language for developing Smart Contracts on the CCL, Plutus. To support developers, Cardano will include a referenced library of Plutus code for use in dApps. The blockchain also has a KMZ Sidechains protocol that makes it possible to securely move funds from the CSL to any CCL or external blockchain that uses the same protocol. With Cardano, in addition to the aforementioned layers, you can leverage the overriding regulatory compliance and low KYC (Knows your customer) pricing and reach millions of unbanked individuals. A final advantage of Cardano is that chains like Ethereum add a sequence of components that endow the blockchain with more scalability and interoperability. We conclude with the fact that this blockchain has a very interesting strategy and is betting on sustainability, but there is still a lot of work to be done to popularize the concepts behind it.

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redes-sociales

Crypto Marketing: Algorithms in major Social Networks

Social networks have changed a lot over time, but the most important thing has been that they went from being a simple space where you share moments, thoughts, ideas, and photos with your friends, to a space where companies, entrepreneurs, brands, and where we saw the birth of personalities influencers, use every day as a trading channel, and that with cryptocurrencies appearing we have a new way to share our new projects. Much of this change is due to the way the social network behaves and what we see in them, all this is thanks to its algorithm, which used to be a simple algorithm but today are search engines for digital marketing and these are the ones that give us what content we will see more and what less, based on what we give “likes” to and with the publications with which we interact. For a cryptocurrency marketer, tasting what each user likes is a difficult task to find the best strategies to attract the audience, so it is important to know some of the main characteristics of the algorithms of the social networks that are most used to understand how to best optimize this information to the advantage of the company in each social network. – Facebook algorithm: Facebook posts are not seen by all members of a community or the page they follow. Facebook’s algorithm manages an initial reach that seeks to measure the engagement that this generates with which it calculates the exposure to the number of users and as long as there is interaction, Facebook will understand that it is interesting content and will show it more. – Twitter algorithm: In the Twitter algorithm the content is prioritized which is the content with which the user is more involved and the one that shows in the timeline of “while you were not, in the same way, Twitter takes into account how active the account is and seeks that the publications that are shown serve to create an engagement. – Instagram algorithm: Instagram posts are measured according to likes and comments to measure engagement, the time the post was made, and how many times the post was shared. The algorithm also takes into account what a user usually views and interacts with regularly Conclusion: Algorithms are something that you have to take importance, since knowing how they work is that you can encourage publications, especially if these are for cryptocurrencies that normally people see a little less but knowing the algorithm we have a way to be able to use them in our favor.

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criptowallets

Types of cryptocurrency wallets and how they work

Wallets are digital wallets where we can store our cryptos and connect to the web 3.0 and the Blockchain network in a decentralized way to perform any type of operation. Wallets are protected with a series of keys, and these are divided between public and private keys. Clave pública: The public key is like an account number with which we can make transfers with any other wallet, without the risk that they can extract our funds. Through the public key, addresses are generated to receive, consult and view the status of our funds. Clave privada: The private key is the one we use to protect our funds since this is the one that gives us access to them and the one we must take complete care of. Types of cryptocurrency wallets: There are different types of wallets but we can divide them into two main categories: Hot wallet: These are online wallets, which can be applications or can even be installed as browser extensions such as MetaMask.  Cold wallet: These are physical wallets that work without an internet connection, which makes them the safest wallet option. We find different subcategories of wallets within these two: Hot Wallets: Host Wallet: The point is that it is the exchange platform itself that safeguards your cryptocurrencies, so there is no real independence between Wallet and Exchange. Online Wallet: These Wallets are independent of the Exchanges and we have total control. They are 100% connected to the internet and have an extra security feature that uses a technology that prevents them from tracking your IP. Cold Wallets: Fisical Wallet / Hardware: Physical or hardware wallets and to use them you will have to enter a PIN code in the wallet which is not stored digitally anywhere. This type of wallet is probably the most secure, but also the most expensive. Although it is not as versatile as an online wallet, you will also be able to carry it with you as they are small-sized device. Paper Wallet: A physical document that has both the keys, as well as the address for sending and receiving funds. You have to store that paper in the best possible way and they cannot be used for exchange as they are only useful for crypto asset management. How to choose the best type of wallet for me First, we must ask ourselves what we want it for, these are some questions to consider: How much money you are going to invest in cryptocurrencies. How many transactions you are going to make, that is, how much you are going to use to buy or sell? If you are interested in operating in the short, medium, or long term. If you intend to store cryptocurrencies or exchange them. Since we have all this into account we can decide which wallet best suits us and the type of investor we are at the moment, we can even get to have more than one. Conclusion: Wallets will always accompany us in our walk in the crypto world, so we will surely have more than one at some point since the things we will be doing will be more and more advanced and in the end, there we will have our portfolios.

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trading

The crypto trading

Trading is a form of investment and searches for profitability that has become very popular in recent years thanks to the advance in technology and information systems. What is trading? Financial trading consists of the buying and selling of listed financial instruments (shares, companies, currencies, commodities) using an online platform, to obtain short-term economic profitability. Its operations are based, fundamentally, on buying an asset and then selling it at a higher price or selling an asset at a high price and buying others at a lower price. Types of trading: Day trading: It is a way of investing in the short term in which the stock market operations of buying and selling assets are opened and closed on the same day. In this type of online trading, you can trade currencies, stocks, commodities, or cryptocurrencies, among other assets. Scalping: This is also a type of short-term investment in which actions are executed in a few minutes several times a day. The most popular is Forex scalping, a trading style in which large volumes are invested for very short periods (minutes or even seconds). Swing trading: Unlike the previous modalities, it is a trading variant that allows you to trade in the financial markets in the medium term. Trades can be left open and last up to ten days. This technique uses charts that the stock price draws session by session to detect trends, taking advantage of them to make money both when the market is expected to rise and when it falls. Trend or directional trading: This operation is very similar to swing trading, since, like swing trading, it uses market trends to design a strategy. Whether upward or downward, directional trading is positioned in the market by taking advantage of the behavior that the charts have been showing. The main difference with swing trading is that operations can last for weeks, months, or years. Social trading: This is the name given to a new type of investment based on connecting users or traders by taking advantage of social networks. In this way, the most advanced traders share their strategies with beginners, who can follow, learn and copy the most experienced and successful investors. Conclusion It is important to know the types of trading that exist because these are concepts that we can find when talking about cryptocurrency trading since many times the same techniques and bases of traditional trading can be applied.

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criptocurrency-marekt

Problems of cryptocurrency marketing

Cryptocurrencies have been in the world of digital marketing for a few years now, but despite the existence of experienced marketers in this world, companies still do not see the importance of having a department specialized in this area as part of their work team or do not designate enough budget and believe that anyone can do it, so those who end up making these decisions despite not being the right ones are the executive directors or the owners of the company themselves who have no experience in cryptocurrency marketing. Let us now mention some of the problems that exist with cryptocurrency marketing: Lack of objectives. Companies usually do not have a well-placed objective when creating a campaign and have as their only goal to get likes or have some kind of appearance in the networks, which generates a result that is usually not useful or that the results are not as expected.  Lack of understanding of consumers It is important to dedicate time and effort to knowing in depth our target audience, but this is usually forgotten because we try to reach many people rather than reaching the right audience or the one that is most likely to be interested in our project and buy it. Ignorance on the part of company decision-makers Company managers are often guided only by the desire to sell more and there is a lack of information on how marketing and sales are assigned and how good marketing generates a better business. This is something that happens especially with companies that have been in the market for a long time or family businesses that are used to what they have and make them not look for a panorama beyond what they see.  Inadaptation to the crypto world Despite having good companies with excellent services and products, we still need to leap decentralization, sometimes by having those good services they think it can be applied to crypto as well but sometimes things that work with one thing with another do not so much. We are still marketing traditionally and flatly. Conclusion: Cryptocurrency marketing goes beyond making advertising campaigns, but it helps to see the whole picture of the market that a company wants to enter, with clear objectives and seek a focus to not only sell one more project but to be that reliable option in the market. In The Blue Manakin, we help you to create a real campaign for crypto projects, contact us.

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25-crypto-influencers-to-follow-on-2022

NFT influencers: The top 25 influencers to follow in 2022 between IG, TT and YT

In the NFT world there are countless content creators, but which are the real influencers, that’s why we bring the best influencers of the main social networks that are used for this world, which are Twitter, Instagram, and Youtube. Top 10 on Twitter. On Twitter we can find from collectors to market analyzers and collections, so here are the top 10 that you should follow. 1. RealMissNFT. 159.7K followers One of the most influential women in the NFT space. This artist is known for her edgy and innovative works as an NFT, so she generates quite a buzz within her community. Currently, she always uploads updates about her work in progress Mathematics, follow her to learn more about this metaverse. 2. Cryptobaristas. 8.5k followers He has caught the attention of thousands of Twitter users for being one of the first and most popular NFT coffee shops. Following him equally brings awareness as he talks about the coffee industry, and supports reforestation efforts in Honduras. 3. Farokh. 236.1K followers. This is an influencer who loves to collect NFTs, among his possessions he has important pieces like “Make Love Not War” by AlienqueenNFT and some of Cory Van Lew’s watches. He has rug radio, which is a channel he uses to talk about investments and NFTs. 4. Deezer. 190k followers. Director of the @fractional_art account on Twitter where he collects NFTs from the metaverse. Has his project, NEONDAO which makes it possible for users to create in-depth avatars with new features in the metaverse. Here users can create mages, warriors, and much more. 5. Ohhshiny. 129k followers One of the developers of DIGITAL which is a company dedicated to investing and growing the metaverse. In his social networks, he talks about his passion for NFTs through the promotion of NFT creators, and the latest trends in cryptocurrencies, and also shares opinions on the evolution of NFTs. 6. Dikasso. 23k followers NFT creator and collector in his repertoire include artwork from Rarible, Based Fish Mafia, and Tide Estates. He doesn’t consider himself an influencer but his large community of followers would disagree. 7. J1mmy.eth.  118k followers. Founder and CEO of NFT42. A company that offers a range of NFT solutions, including lifelike avatars built on Ethereum and tools for brands to launch and manage their own NFTs. NFT42 equally oversees the most active NFT community and offers mini competitions built on Ethereum in the metaverse. 8. Nounsdao.  43k followers. To achieve more reach and notoriety, this brand has launched several campaigns that reward users in the NFT space to make creations that pair their signature glasses. It’s an NFT gone meme, so by following it you not only get to find out about the latest things concerning NFT but you can also have a good laugh with their marketing campaigns. 9. Richerd. eth. 45K followers CEO of Manifold, software that provides NFT creators with the tools they need to develop NFT collections with ease of navigation. In their networks, They bring a great awareness of NFT security and the influence of cryptocurrencies and NFTs on physical issues. 10. Gorro. 182k followers This influencer focuses on giving the latest news about NFTs, cryptocurrencies, and trading. Twitter users follow this account for tips on how to sell NFTs, invest in NFTs, and how trends in the physical world affect the metaverse. 11. Gremplin. 57K followers Creator of funky NFT artwork, on his networks he promotes other creators he likes. He also likes to share information about NFTs and cryptocurrency trends. Top 10 Instagram NFT influencers. On Instagram, we can find influencers of all kinds and not only of NFT who share interesting information about this environment through images that often attract attention or themselves. 1. Mark Cuban. 17.M followers He is a big shark in the world of cryptocurrencies, NFTs, and investors. His content used to focus solely on cryptocurrencies, but with the rapid rise of the NFT market, he started to dabble in them as well. Mark Cuban is appreciated for his appearance on Shark Tank, his financial and personal advice, and his strategic investments. 2. GmoneyNFT. 41K followers. He gives his followers up-to-date information about NFTs and the metaverse. In addition to the fact that he also organizes events in the metaverse and donates the proceeds to various foundations, both of which he has influenced that he has already become a verified metaverse account. 3. PranksyNFT. 21K followers One of the most influential women in NFT is the founder of NFTBoxes, a company that provides custom boxes to users filled with NFT collectibles. In her networks, you can learn more about her project and in general if you are interested in the NFT project talk. 4. Artchick. 3.9k seguidores NFT creator, motivational speaker, UX designer, and painter. She is known for promoting and celebrating other NFT artists as well as designers and painters in the physical world. In her, you can find many interesting and beautiful arts that you will surely like to be part of your NFT collection. 5. Mattmedved. 83K seguidores A proponent of NFT development, he mainly offers advice on NFT investments. By following him you can understand how cryptocurrencies and NFTs work, along with tips on how to be in this digital space. 6. Garyvee.  9.8M seguidores Developer of the veefriends project to create a community and knowledge base for everyone interested in the NFT world. Users can also view their NFT collections and will also be able to attend educational sessions to expand their knowledge of the metaverse. 7. Snoop Dogg.  70M seguidores Snoop Dogg’s main ambition in the NFT world is to make Death Row Records the first NFT music label. Snoop Dogg at the VMAS performed with Eminem Feat BASIC. If you want to be entertained for a while but still connected to the NFT world you should follow him. 8. Beeple. 2,5M seguidores Snoop Dogg at the VMAS performed with Eminem Feat BASIC. If you want to be entertained for a

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Cryptocurrencies in the market and digital marketing.

The main purpose of cryptocurrency is to secure online transactions. In the world of digital marketing, monetary transactions are something important so this is where virtual currency plays its role, as it allows users to make their online transactions have a high level of security. Incorporating cryptocurrencies or Blockchain in social networks not only changes strategies but also creates or improves user trust in terms of using these platforms. As we taste, social networks are a dominant space in digital marketing where users connect with their circles of contacts. It becomes the main objective of a brand to reach out to its target audience. Arguably, this is the biggest contribution of cryptocurrencies in digital marketing. is to facilitate the task of marketers by eliminating middlemen and thus save and secure money. The impact of cryptocurrency in digital marketing will make it more difficult for a social media manager, or a digital marketer, to collect customer information. In other words, it will be difficult for companies to collect and sell consumer information to advertising companies. It will be very difficult for marketers to access consumer data and information. On the other hand, customers of these funds to purchase virtual currencies will have to transfer funds from a bank account. The same happens in case the customer sells his cryptocurrencies, the value in pesos obtained from that transaction will be deposited by the Electronic Payment Fund in the seller’s bank account. These measures serve to control the origin and destination of the economic resources invested in virtual currencies, in addition to the fact that they are also a tax verification mechanism. In closing, it only remains to say that cryptocurrency is advancing by leaps and bounds and is rapidly transforming the world of digital marketing. It is benefiting both sellers and consumers by creating a more secure platform, which will eventually help them in their online transactions. There is no doubt that the crypto market is bringing a positive change in the digital world and the online marketer will surely take advantage of it.

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Cyber security: Microsoft Argus

Last year Microsoft unveiled a blockchain-based anti-piracy technology to bolster anti-piracy campaigns. What is it? Argus is the name given to the platform designed by scientists at Microsoft, Alibaba, and Carnegie Mellon University. This platform is based on the transparency aspect of the Ethereum blockchain technology to pay rewards to those who incriminate people or entities that sell or distribute pirated products: tapes, songs, software, video games, etcetera. How does it work? The platform works with a trustless incentive mechanism while safeguarding the data collected anonymously, thus generating more transparency, stability, and economic incentives to informants of content or products that remain pirated on the network. Most cryptocurrencies use blockchain, and several use the blockchain network of other currencies. The blockchain is practically impossible to hack since to do so would require parallel hacking of all the devices connected to the network. For this reason, it is not only used in cryptocurrencies, but also in banking stability, business, or NFT. Advantages Argus makes it possible to trace hacked content back to the source with a watermarking algorithm, furthermore, each filtered content report involves an information hiding method. The system has safeguards that decrease the incentive for a whistleblower to report the same filtered content under different accounts. Another advantage of using Ethereum’s blockchain network is that the maintenance of the entire infrastructure is quite low, and the anonymity would encourage more people to report. Conclusion Microsoft claims that Argus could be a big game changer; not only in the battle against piracy but also as a solution to the challenges that centralized systems have been trying to solve until now.

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SEO cripto

Seo marketing of cryptocurrencies

Cryptocurrencies have brought several changes in different areas, the way business is done, the way exchanges are generated, a new way of investing money, and even how salaries are paid. But we can say that one of the most notorious changes that cryptocurrency has brought is in the way we do business marketing strategies thanks to these new crypto technologies that we have at our disposal. Cryptocurrency SEO is what we are going to know as the combination of digital business with cryptocurrencies along with Search Engine Optimization digital marketing. The combination of both can bring more sustainable results for businesses in the medium and long term, as they are going to focus on organic traffic which is a higher quality one. Why is this important? Since 2018 the digital industry has banned advertising cryptocurrencies and ICOs since being something that is still unknown to many, it brings a lot of distrust and many of the ads were considered deceptive practices, this caused the biggest digital content platforms like Google, Facebook which makes it difficult for businesses to have a way to have ads regularly. But with SEO techniques you can take advantage of certain strategies to improve search engine results so that your website can appear higher and thus get better visibility online with what can be balanced with the negative effects of the ban on advertising on digital platforms and get a good growth momentum. Some of these strategies are: Research as much as you can about the cryptocurrency community and update with that the keywords in the database to accommodate offers with ICOs and cryptocurrencies. Take a look at what the competition is doing such as the organic traffic they are getting from Google and use that to pick different keywords to help lower the competition. Optimize the type of content you have related to cryptocurrencies with long-tail keywords for the most conversions. Conclusion: It is important to start taking into account these strategies to start positioning ourselves better in search engines, as it is an economical option that apart gives us the possibility to reach a wider audience and increase profits.

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google-ads-for-crypto

How to make a google AD for cryptocurrencies

In August 2021 its financial products and services policy was updated by Google. This update clarified the scope and requirements for cryptocurrency advertising in Google Ads. To qualify for Google’s certification, the following characteristics had to be met: Be legally registered as a money services company. Comply with the legal requirements of the country or region. Ensure that both ads and landing pages comply with Google Ads policies Things you can’t do even if you are certified: Initial currency bidding ads. Trading protocols Promotion of cryptocurrency sales or related products. Advertisements of comparators or with the issuance of cryptocurrencies. Both if we want to advertise our project through Google ADS we have to fill out an application to advertise cryptocurrencies that can be found on the Google website. If all the above mentioned above about certification is not fulfilled, any advertisement related to cryptocurrencies will be removed from Google results. Other social networks: After having banned all cryptocurrency-related ads to prevent its users from falling for scams, since 2019, Facebook has been working on relaxing its restrictions on blockchain and cryptocurrency-related ads. Facebook has encouraged companies operating on such platforms to support their activities on social networks. Currently, you can use Facebook to advertise your crypto products and brand. Conclusion To be able to advertise through ADS we must meet all the requirements in order, here at The Blue Manakin we support you with everything you need to create a complete and effective marketing strategy with which you can meet all your goals to publicize your cryptocurrency project.

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criptocapitalism

Crypto Capitalism

Capitalism is the economic system that is based on private ownership of the means of production, in which the market serves as a mechanism to allocate scarce resources efficiently to generate wealth that goes to private individuals and not to an organization such as, for example, the state. Understanding this concept of capitalism, how do cryptocurrencies affect this system? Thanks to the blockchain system we could say that we have been entering a new stage of capitalism that is marking a before and after in the way we live and consume things as the internet and smartphones did. As we mentioned before, what capitalism seeks is that the goods belong to the person who is working it without the intervention of politics or the state, which is exactly what the crypto world has been introducing to us with its blockchain, which in the transactions there is no institution of any kind that sticks its spoon, but everything is between those involved in the transaction and the block that remains in the public record. To talk about crypto capitalism let’s take into account the ICOs. These tokens are used by companies to sell through individuals, the work as a financing activity of the company, and that you can use for products or services of this same. This allows starting funding new businesses this way since they not only do not need to meet with investors to get their funding since they do not have any kind of border and anyone anywhere in the world can contribute the amount of money they want to support the business. While this is a reality that has begun to be adopted, there are still things to consider such as political leaders calling for some form of regulation of the cryptocurrency market so that they are taxed, although this of course does not seek to regulate generalized money. Experts comment that although ICOs are born as a form of financing, some do not have well-marked limits and end up attracting more capital than they said they needed. We are just beginning to understand everything about this type of capitalism that is going to revolutionize everything we know today.

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Telegram as a social network for Crypto Marketing

Telegram is an instant messaging system that, due to its power and ability to create channels to share with many people at once, has also become one of the best social networks we can use to create our crypto community. Since this network is more focused on more professional aspects, the app is perfect for hosting a space where you can share constant updates of different types about your project. The app is focused on instant messaging, sending various files, and mass communication. Some of its capabilities are: – Content hosting and sending up to 1.5 GB. – User search. – Contact synchronization. – Calling. – Broadcast channels. – Groups with many people. Telegram has some very useful features. Among them are: – Allows two-step verification to access the application. – Delete messages after a certain time. – You can add a username and be added that way for people who do not know the phone number. – You can remain hidden if you wish. – It allows the ability to send and receive messages from multiple devices. Telegram also offers you the option of being able to add subscribers, after 200, for which you can help from your contacts, which will be a good base to start generating activity in your project. Content marketing can also be applied in Telegram; for example, you can upload phrases or posts as if it were a common social network like Facebook; or share the content you upload to your blog or other digital platforms, thus seeking to publicize your brand or company. In The Blue Manakin, we support you in the correct management of this application for the creation of your group which will be the main communication channel for your project. We also have a complete moderation and chat engagers service.

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ICO-launch

How to launch an ICO?

In the world of cryptocurrencies, an ICO is the initial offering to the public of an asset and, in this case, a crypto asset. The characteristic of this stage is that we can find the price of the token very low which is usually a good investment opportunity for many people. Now we will share some steps with which we can launch our own ICO:  Step 1: Have an idea  Many currencies focus on small industries, creating blockchain solutions in preparation for Web 3.0, in others are simply looking to be a currency for others to invest in and trade. So the first thing is to find out what it is we want to work on or the problem we want to solve.  Step 2: Assemble a project team  Assembling a team allows you to consult with people who are likely to be experts in many of the regions where you need information. A strong team is a team that is prepared for all the adversities that may come in the stages ahead. Step 3: Write a whitepaper A whitepaper should state the currency’s problem, if any, and how it will solve the problem. This is the book that will contain all the complete project information, this will be the first thing that serious investors will look for.  Step 4: Capable contracts  We have to generate our smart contract, in the base blockchain or open source that we will use, if you don’t taste how to do this in The Blue Manakin we can support you.  Step 5: Select a sales model for your coin. Which one you choose may depend on several elements, including the location of your headquarters (as different countries have different rules about ICOs). Fixed-rate offering (Uncapped) It will remain at a fixed price for a certain amount of time, from which time customers of the token will buy it at the market rate. Soft cap The token creator institutes the minimum fundraising amount of the ICO and sets the price accordingly. Hard cap The token creator sets the maximum amount of elementary capital. Hidden cap Would keep key details secret until the public needs to taste them. Dutch auction The price of a coin starts with the highest sale price. Reverse Dutch auction There are a limited number of tokens and the number of tokens sold each day is divided equally over the duration of the ICO. Collect and return There is a fixed price, but customers can bid above this fixed price. Dynamic cap This prevents major investors from taking control of a large number of coins and gives smaller investors a chance. Step 6: Market your ICO and coin Before launching an ICO, the project must have significant interest for investors to buy a new coin. Step 7: Finally, launch your ICO  To launch your ICO, apply to exchanges such as Coinbase, and Binance which are the most popular to integrate your ICO, but there are many more, the important thing is that it is a known exchange to raise the confidence of investors. Conclusion ICOs are the first side of our project so it is important to make sure you move forward with a good action plan, providing potential investors with the information they need and performperforming general due diligence. At The Blue Manakin, we support you to create a whole strategy for your ICO to have the most successful launch possible, consult with us.

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onecoinscam

OneCoin: the biggest scam in the history of cryptocurrencies

Cryptocurrencies since their inception have had several problems of trust, this is clearly due to misinformation and little knowledge that people have of this world, however, we must indeed be very careful and investigate well before investing our money in any cryptocurrency project because as in everything there will always be people who seek to take advantage of others especially those who are not very well informed. As we mentioned if there have been scams within this world, but take an example one of the most notorious was the OneCoin scam, an organization that managed to persuade investors from 175 different countries to get up to 4 billion dollars. Investors fell into the trap of Dr. Ruja Ignatova the ringleader behind OneCoin. A bit of context At London’s Wembley Arena in 2016, Ignatova claimed that OneCoin was on track to overtake Bitcoin. But in 2017, Dr. Ruja Ignatova disappeared and has not been heard from since. This and other cryptocurrency-related scandals are easily recognizable to anyone who has covered financial information for any length of time: it’s the same old tricks but disguised with high tech. But Dr. Ruja Ignatova managed to convince people that OneCoin was going to be “secure, easy to use, and borderless.” But nothing was further from the truth as Onecoin did not have a blockchain of its own nor was it the token of any blockchain and there was no wallet either. How did this scam happen? This organization started with headquarters in Bulgaria and then spread ramifications throughout the world. They sold people a package with the promise of million-dollar profits. This package cost a minimum of about 140 euros and if you brought someone else you got a percentage of it. It was all a flower of plenty or a pyramid scheme. The seduction to participate began with the invitation to be part of this venture. These ways of convincing were carried out in meetings, congresses, talks, dinners, and mega events that took place in luxurious hotels. The ultimate goal was to make people believe that the currency did have a life. But the digital currency never arrived, in this way, they managed to capture the attention of thousands of investors, and therefore the scam was a millionaire. Conclusion What we can take from this is that it is important to know things well before getting into them. In The Blue Manakin, we always encourage you to take care when you are navigating in this world, especially always inform yourself well before putting money into a project, and above all never invest money that you can not afford to lose.

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grow

How to grow a crypto project in 2022?

The importance of strategies Cryptocurrency projects, as we have discussed in several posts in this blog, need the best marketing strategies to stand out in this world where new projects with different types of proposals are launched every day. That is why we will discuss some of the strategies that we believe could help us to grow our project this year. The planning and execution of the marketing campaign: Any good plan for a successful launch of our cryptocurrency project must be prepared well in advance to reduce as much as possible the number of errors and problems that may arise with the launch of our token. For this reason, we recommend starting between 4 and 6 months before the date of the public sale of the token. The first thing to do to be successful in cryptocurrency marketing is to establish tools for tracking and measuring the results of the campaign. These include: Google Analytics and ADS. Running google ADS is something that can bring quite a few people to the project, nowadays it is more normal to stumble upon a cryptocurrency exchange or crypto project while surfing the internet or while watching a YT video. Hand in hand with ADS, there is Google Analytics with whom we can measure the data and results of the campaigns we do as well as the traffic generated. Management and content of social networks There are different social networks so the strategy to follow varies depending on the ones we are going to use, the same as the content that we will upload to this has to be different, normally if we talk about a cryptocurrency this is usually more serious, but this can also be different for example talking about one that is part of the metaverse. Below are the networks that we recommend along with the strategy that we think: Twitter: Twitter is usually one of the main means with which people are going to know about your project, so here what we will be looking for is to share the most relevant data as well as updates on the project, twitter should be the first place where we warn. The language we use varies with the project, but usually, if it is a cryptocurrency one we will use a more serious language unlike if it is an NFT one where there is usually more partying. Telegram: This social network is where we will have our community, it is the place where we will talk directly with users interested in our project and keep up to date with everything. Instagram: On Instagram, we will have a more personal approach, in which we can publish more about the mission and objectives we have with the project. Same here we will share a lot about events we attend to promote our project, as well as we can do live Q&A events and meet the founders. Community building They say that the best marketing is word of mouth, so building a community that is interested and loves your project is one of the most important tasks to have. For this, we have to always keep them interested in an environment that feels like family and belonging. It also serves to reward the community, this can be through giveaways, airdrops, and different activities that end up giving something to the people who participate the most in our project. In the end, they give life to the project and the people who arrive and see an active community, it is quite certain that they will stay. influencers Influencers are the people who can move our community in quite significant ways, of course as long as they are good, so it is important to look for them not only by the number of followers they have but also by the interactions they manage to have. The advantage of these influencers is that with a single story, a video, or in general any good collaboration achieved with them, many people will reach our project.  Collaborations with other projects. Another of the best ways to make our project grow is through collaborations with other projects, since this generates trust, especially if the project with which we collaborate is already at an advanced stage and has a strong and reliable community. Newsletter It is important to have a newsletter because this way we give priority to a more intimate and private channel with our clients and community, with which we can share accurate information about the status of the project or the things that have been achieved. This helps to build trust and connection, especially since in this space what we are looking for is to get large investors for the project and its future. Conclusion Depending on the focus of our project, some strategies might work more than others as each cryptocurrency community is different. The important thing is to always keep clear about what our goal is and use it most naturally and organically in our content. In The Blue Manakin, we support you to make the marketing strategy that best suits your project because we have experts who are both aware of the market trend. contact us

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cardano

The Cardano network

Blockchain technology is constantly growing all the time, there is always a new technology appearing that in one way or another optimizes the way we create a blockchain. Cardano is a combination of these technologies as it is a public platform developed in 2015 as an open source and uses a proof of stake as a consensus protocol as well as facilitating transactions between individuals. The currency that comes with this new blockchain platform is what we know as ADA. Differences with a classic blockchain: Because of its proof-of-consensus (PoS) system known as Ouroboros, it manages to perform complex calculations to maintain the chain and leave great energy savings. This same system is designed to achieve the maximum level of decentralization in the blockchain. Blocks are created using epochs and slots. At the beginning of each epoch, a set of leaders is elected and each is given the right to allocate a block in a specific slot. The leaders are chosen by several processes being the first one the amount of ADA that the interested parties have in their wallets, so the ones with more will have more chances to be chosen, then from all the interested parties, one is chosen randomly to validate them and incorporate the next blockchain, and finally, the leaders that have been previously selected vote for the election of the next leaders, which guarantees that it is a win-win situation for all avoiding bad intentions of those who validate the block. This consensus method allows the blockchain to record between 50 to 250 transactions per second. It is expected that in future updates up to 5000 transactions per second can be generated. Unlike bitcoin, new ADAS are not created or granted to miners, but to stakeholders interested in becoming leaders. It has a transaction layer known as the “Cardano Settlement Layer” for transactions using its ADA cryptocurrency, but in the same way, it has a computation layer still under development known as the “Control layer” in which its smart contracts are executed in a similar way to Ethereum. It is written with the Haskell programming language which is often used by banking and military defense sectors alike. This type of blockchain network has been gaining a lot of importance in the current market, in addition to the fact that it is a network compatible with multiple cryptocurrencies which gives the possibility that in the future a transfer of cryptocurrencies between wallets could be achieved.

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blockchian-tech

Blockchain in digital marketing.

Blockchain is a technology that allows the transfer of data in a completely secure way thanks to very sophisticated encryption. It is often compared to a company’s ledger where all the inflows and outflows of money are recorded. Of course, in this case, we are talking about a digital ledger of events. The Blockchain contributes to a great novelty. And is that this transfer does not need an intermediary to check and approve the information, but it is distributed in several independent nodes that record and validate it. Thus, once the information is entered, it cannot be deleted, only new records can be added. Furthermore, it will not be legitimized unless the majority of them agree to do so. The latter is considered mission impossible. The Blockchain brings full confidence when making transactions. Goodbye to counterfeits. Products within the blockchain could be tracked from their manufacturer to their recipient. In this way, we could verify that what we buy is not a copy. This makes the brand stronger and would eliminate the consumer’s possible fear of buying something counterfeit. Until now, if a company proposed to do something, we could only trust their word or resort to a professional (either a lawyer, a notary, etc.) to ensure it was fulfilled. This changes with the Blockchain and its smart contracts, i.e., they are automatically honored once the parties have agreed to the terms. These cannot be destroyed. A piece of paper can be stolen, disappear, burned, etc. With Blockchain the “company promise” is accountable and public. I thought for a moment that we would have to rely on a single, universal card or key to use the Internet. A key that will replace all the previous ones we used for browsing, banking, social networks, and other personal data. If all this information were in a Blockchain network, it would put an end to the anonymity in social networks (the so-called trolls) and to all those who impersonate others to attack their competitors. This would increase user security. When purchasing a product online, we must trust that we will receive it without problems. However, we can end up being victims of scams without the possibility of taking action. Blockchain technology brings greater security to the online purchasing process through e-commerce. The reason is that it allows products to be tracked from manufacture to delivery. In other words, the user knows the entire production process, thus avoiding counterfeits. Blockchain is a technology that can revolutionize the Digital Marketing universe. Although it is not yet a rising trend, it helps to solve many problems in assignments in this area. So who’s to say it won’t be implemented shortly?

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cripto-world

Acceptance of cryptocurrencies

Cryptocurrencies are increasingly increasing their popularity and value, which makes them considered the next step in the world economy, for which some nations consider them a threat to their economy since they could devalue their currency and as a means to this, they seek to prohibit the use of these currencies. On the other hand, other countries agree and seek to adopt these cryptocurrencies to encourage their economy and not to be left behind in this new era. One of the factors that encouraged this to happen more quickly was the coronavirus pandemic, which even though it seriously affected the world economy, in the cryptocurrency space there were many opportunities and a resurgence in decentralized finance since it has become an important trend, increasing and surpassing its values historically. This has caused companies such as Paypal and countries such as El Salvador to adopt cryptocurrencies as part of a key strategy for the reactivation of their economies. Acceptance of cryptocurrencies These are the main countries that have already adopted cryptocurrencies in their economy, according to the Global Consumer Survey conducted by Statista: 32% Nigeria 20% Filipinas 16% Turquía 16% Perú 14% Argentina 11% Suecia 7% China 6% Estados Unidos 5% Alemania 4% Japón However, in Latin America countries such as Colombia, Chile and Mexico are already adopting virtual currencies but remain at low levels compared to the main countries.

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How mining has affected component prices

Cryptocurrency mining is the process in which miners use computing power (hashing) to process transactions and obtain rewards, in this case, cryptocurrencies. In other words, it is the process of recording blockchain transactions to obtain a cryptocurrency. However, to achieve this, a powerful computer is needed to be able to process large amounts of data, miners acquire high-end GPUs (graphic cards) and CPUs (Central Processor) to start mining. Due to the constant increase in the value of cryptocurrencies many companies and organizations have opted to start mining which has caused the prices of graphics cards to double and many of them even run out of stock. An example of this was the new RTX 3000 series GPU that was introduced in November 2020 which in just one month was no longer available. However, the price of the components has dropped in recent months due to the Chinese government banning bitcoin mining which caused mining groups such as HashCow or BTC.TOP suspended its operations in China which caused the fall of bitcoin which in turn lowered the demand for components for this activity. Let’s remember that China is responsible for 65% of bitcoin production worldwide. Experts in the field believe that this is temporary since companies are considering moving to other countries to continue their mining activity and in turn, the value of bitcoin has started to rise again as well as other cryptocurrencies, which could cause the prices of components to increase again and its stock to decrease making it more difficult to obtain. Thus affecting other sectors that need this technology.

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