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Cryptocurrencies have been in the world of digital marketing for a few years now, but despite the existence of experienced marketers in this world, companies still do not see the importance of having a department specialized in this area as part of their work team or do not designate enough budget and believe that anyone can do it, so those who end up making these decisions despite not being the right ones are the executive directors or the owners of the company themselves who have no experience in cryptocurrency marketing. Let us now mention some of the problems that exist with cryptocurrency marketing: Lack of objectives. Companies usually do not have a well-placed objective when creating a campaign and have as their only goal to get likes or have some kind of appearance in the networks, which generates a result that is usually not useful or that the results are not as expected.  Lack of understanding of consumers It is important to dedicate time and effort to knowing in depth our target audience, but this is usually forgotten because we try to reach many people rather than reaching the right audience or the one that is most likely to be interested in our project and buy it. Ignorance on the part of company decision-makers Company managers are often guided only by the desire to sell more and there is a lack of information on how marketing and sales are assigned and how good marketing generates a better business. This is something that happens especially with companies that have been in the market for a long time or family businesses that are used to what they have and make them not look for a panorama beyond what they see.  Inadaptation to the crypto world Despite having good companies with excellent services and products, we still need to leap decentralization, sometimes by having those good services they think it can be applied to crypto as well but sometimes things that work with one thing with another do not so much. We are still marketing traditionally and flatly. Conclusion: Cryptocurrency marketing goes beyond making advertising campaigns, but it helps to see the whole picture of the market that a company wants to enter, with clear objectives and seek a focus to not only sell one more project but to be that reliable option in the market. In The Blue Manakin, we help you to create a real campaign for crypto projects, contact us.

In the NFT world there are countless content creators, but which are the real influencers, that’s why we bring the best influencers of the main social networks that are used for this world, which are Twitter, Instagram, and Youtube. Top 10 on Twitter. On Twitter we can find from collectors to market analyzers and collections, so here are the top 10 that you should follow. 1. RealMissNFT. 159.7K followers One of the most influential women in the NFT space. This artist is known for her edgy and innovative works as an NFT, so she generates quite a buzz within her community. Currently, she always uploads updates about her work in progress Mathematics, follow her to learn more about this metaverse. 2. Cryptobaristas. 8.5k followers He has caught the attention of thousands of Twitter users for being one of the first and most popular NFT coffee shops. Following him equally brings awareness as he talks about the coffee industry, and supports reforestation efforts in Honduras. 3. Farokh. 236.1K followers. This is an influencer who loves to collect NFTs, among his possessions he has important pieces like “Make Love Not War” by AlienqueenNFT and some of Cory Van Lew’s watches. He has rug radio, which is a channel he uses to talk about investments and NFTs. 4. Deezer. 190k followers. Director of the @fractional_art account on Twitter where he collects NFTs from the metaverse. Has his project, NEONDAO which makes it possible for users to create in-depth avatars with new features in the metaverse. Here users can create mages, warriors, and much more. 5. Ohhshiny. 129k followers One of the developers of DIGITAL which is a company dedicated to investing and growing the metaverse. In his social networks, he talks about his passion for NFTs through the promotion of NFT creators, and the latest trends in cryptocurrencies, and also shares opinions on the evolution of NFTs. 6. Dikasso. 23k followers NFT creator and collector in his repertoire include artwork from Rarible, Based Fish Mafia, and Tide Estates. He doesn’t consider himself an influencer but his large community of followers would disagree. 7. J1mmy.eth.  118k followers. Founder and CEO of NFT42. A company that offers a range of NFT solutions, including lifelike avatars built on Ethereum and tools for brands to launch and manage their own NFTs. NFT42 equally oversees the most active NFT community and offers mini competitions built on Ethereum in the metaverse. 8. Nounsdao.  43k followers. To achieve more reach and notoriety, this brand has launched several campaigns that reward users in the NFT space to make creations that pair their signature glasses. It’s an NFT gone meme, so by following it you not only get to find out about the latest things concerning NFT but you can also have a good laugh with their marketing campaigns. 9. Richerd. eth. 45K followers CEO of Manifold, software that provides NFT creators with the tools they need to develop NFT collections with ease of navigation. In their networks, They bring a great awareness of NFT security and the influence of cryptocurrencies and NFTs on physical issues. 10. Gorro. 182k followers This influencer focuses on giving the latest news about NFTs, cryptocurrencies, and trading. Twitter users follow this account for tips on how to sell NFTs, invest in NFTs, and how trends in the physical world affect the metaverse. 11. Gremplin. 57K followers Creator of funky NFT artwork, on his networks he promotes other creators he likes. He also likes to share information about NFTs and cryptocurrency trends. Top 10 Instagram NFT influencers. On Instagram, we can find influencers of all kinds and not only of NFT who share interesting information about this environment through images that often attract attention or themselves. 1. Mark Cuban. 17.M followers He is a big shark in the world of cryptocurrencies, NFTs, and investors. His content used to focus solely on cryptocurrencies, but with the rapid rise of the NFT market, he started to dabble in them as well. Mark Cuban is appreciated for his appearance on Shark Tank, his financial and personal advice, and his strategic investments. 2. GmoneyNFT. 41K followers. He gives his followers up-to-date information about NFTs and the metaverse. In addition to the fact that he also organizes events in the metaverse and donates the proceeds to various foundations, both of which he has influenced that he has already become a verified metaverse account. 3. PranksyNFT. 21K followers One of the most influential women in NFT is the founder of NFTBoxes, a company that provides custom boxes to users filled with NFT collectibles. In her networks, you can learn more about her project and in general if you are interested in the NFT project talk. 4. Artchick. 3.9k seguidores NFT creator, motivational speaker, UX designer, and painter. She is known for promoting and celebrating other NFT artists as well as designers and painters in the physical world. In her, you can find many interesting and beautiful arts that you will surely like to be part of your NFT collection. 5. Mattmedved. 83K seguidores A proponent of NFT development, he mainly offers advice on NFT investments. By following him you can understand how cryptocurrencies and NFTs work, along with tips on how to be in this digital space. 6. Garyvee.  9.8M seguidores Developer of the veefriends project to create a community and knowledge base for everyone interested in the NFT world. Users can also view their NFT collections and will also be able to attend educational sessions to expand their knowledge of the metaverse. 7. Snoop Dogg.  70M seguidores Snoop Dogg’s main ambition in the NFT world is to make Death Row Records the first NFT music label. Snoop Dogg at the VMAS performed with Eminem Feat BASIC. If you want to be entertained for a while but still connected to the NFT world you should follow him. 8. Beeple. 2,5M seguidores Snoop Dogg at the VMAS performed with Eminem Feat BASIC. If you want to be entertained for a

The main purpose of cryptocurrency is to secure online transactions. In the world of digital marketing, monetary transactions are something important so this is where virtual currency plays its role, as it allows users to make their online transactions have a high level of security. Incorporating cryptocurrencies or Blockchain in social networks not only changes strategies but also creates or improves user trust in terms of using these platforms. As we taste, social networks are a dominant space in digital marketing where users connect with their circles of contacts. It becomes the main objective of a brand to reach out to its target audience. Arguably, this is the biggest contribution of cryptocurrencies in digital marketing. is to facilitate the task of marketers by eliminating middlemen and thus save and secure money. The impact of cryptocurrency in digital marketing will make it more difficult for a social media manager, or a digital marketer, to collect customer information. In other words, it will be difficult for companies to collect and sell consumer information to advertising companies. It will be very difficult for marketers to access consumer data and information. On the other hand, customers of these funds to purchase virtual currencies will have to transfer funds from a bank account. The same happens in case the customer sells his cryptocurrencies, the value in pesos obtained from that transaction will be deposited by the Electronic Payment Fund in the seller’s bank account. These measures serve to control the origin and destination of the economic resources invested in virtual currencies, in addition to the fact that they are also a tax verification mechanism. In closing, it only remains to say that cryptocurrency is advancing by leaps and bounds and is rapidly transforming the world of digital marketing. It is benefiting both sellers and consumers by creating a more secure platform, which will eventually help them in their online transactions. There is no doubt that the crypto market is bringing a positive change in the digital world and the online marketer will surely take advantage of it.

Last year Microsoft unveiled a blockchain-based anti-piracy technology to bolster anti-piracy campaigns. What is it? Argus is the name given to the platform designed by scientists at Microsoft, Alibaba, and Carnegie Mellon University. This platform is based on the transparency aspect of the Ethereum blockchain technology to pay rewards to those who incriminate people or entities that sell or distribute pirated products: tapes, songs, software, video games, etcetera. How does it work? The platform works with a trustless incentive mechanism while safeguarding the data collected anonymously, thus generating more transparency, stability, and economic incentives to informants of content or products that remain pirated on the network. Most cryptocurrencies use blockchain, and several use the blockchain network of other currencies. The blockchain is practically impossible to hack since to do so would require parallel hacking of all the devices connected to the network. For this reason, it is not only used in cryptocurrencies, but also in banking stability, business, or NFT. Advantages Argus makes it possible to trace hacked content back to the source with a watermarking algorithm, furthermore, each filtered content report involves an information hiding method. The system has safeguards that decrease the incentive for a whistleblower to report the same filtered content under different accounts. Another advantage of using Ethereum’s blockchain network is that the maintenance of the entire infrastructure is quite low, and the anonymity would encourage more people to report. Conclusion Microsoft claims that Argus could be a big game changer; not only in the battle against piracy but also as a solution to the challenges that centralized systems have been trying to solve until now.

Cryptocurrencies have brought several changes in different areas, the way business is done, the way exchanges are generated, a new way of investing money, and even how salaries are paid. But we can say that one of the most notorious changes that cryptocurrency has brought is in the way we do business marketing strategies thanks to these new crypto technologies that we have at our disposal. Cryptocurrency SEO is what we are going to know as the combination of digital business with cryptocurrencies along with Search Engine Optimization digital marketing. The combination of both can bring more sustainable results for businesses in the medium and long term, as they are going to focus on organic traffic which is a higher quality one. Why is this important? Since 2018 the digital industry has banned advertising cryptocurrencies and ICOs since being something that is still unknown to many, it brings a lot of distrust and many of the ads were considered deceptive practices, this caused the biggest digital content platforms like Google, Facebook which makes it difficult for businesses to have a way to have ads regularly. But with SEO techniques you can take advantage of certain strategies to improve search engine results so that your website can appear higher and thus get better visibility online with what can be balanced with the negative effects of the ban on advertising on digital platforms and get a good growth momentum. Some of these strategies are: Research as much as you can about the cryptocurrency community and update with that the keywords in the database to accommodate offers with ICOs and cryptocurrencies. Take a look at what the competition is doing such as the organic traffic they are getting from Google and use that to pick different keywords to help lower the competition. Optimize the type of content you have related to cryptocurrencies with long-tail keywords for the most conversions. Conclusion: It is important to start taking into account these strategies to start positioning ourselves better in search engines, as it is an economical option that apart gives us the possibility to reach a wider audience and increase profits.

In August 2021 its financial products and services policy was updated by Google. This update clarified the scope and requirements for cryptocurrency advertising in Google Ads. To qualify for Google’s certification, the following characteristics had to be met: Be legally registered as a money services company. Comply with the legal requirements of the country or region. Ensure that both ads and landing pages comply with Google Ads policies Things you can’t do even if you are certified: Initial currency bidding ads. Trading protocols Promotion of cryptocurrency sales or related products. Advertisements of comparators or with the issuance of cryptocurrencies. Both if we want to advertise our project through Google ADS we have to fill out an application to advertise cryptocurrencies that can be found on the Google website. If all the above mentioned above about certification is not fulfilled, any advertisement related to cryptocurrencies will be removed from Google results. Other social networks: After having banned all cryptocurrency-related ads to prevent its users from falling for scams, since 2019, Facebook has been working on relaxing its restrictions on blockchain and cryptocurrency-related ads. Facebook has encouraged companies operating on such platforms to support their activities on social networks. Currently, you can use Facebook to advertise your crypto products and brand. Conclusion To be able to advertise through ADS we must meet all the requirements in order, here at The Blue Manakin we support you with everything you need to create a complete and effective marketing strategy with which you can meet all your goals to publicize your cryptocurrency project.