What is Storydoing?
Storydoing is the advertising technique that tells a brand’s values, mission, vision, and spirit and that, unlike storytelling, seeks something beyond telling a story. What we want to achieve with story doing is that users get involved and have an experience with the brand or project. Therefore, the customer and user become the main character of the story. For this to be effective, there must be a good assignment between what we want to tell, with the reactions that this will generate and that at the end of this we can achieve something, which in this case is to publicize our product or brand. So with this, we have to think about What we are going to tell The reactions that we want to generate with what we are going to transmit to our users look for them to want to go deeper into the story and finally What do we want people to transmit directly and clearly, also thinking about how this action will be measured? By achieving all this we can get consumers to live their experience with the brand, thus showing a real interest in the customer experience with your product, thus achieving a better identification and satisfaction with them. Starting to implement this practice is something that companies have to start taking into account because people today are not just looking for just watching things, but they want to participate, live a different experience, feel part of the idea, and by feeling part of all this, consumers themselves will promote and defend the brand or product, they become the best allies. Why is it important to taste this with crypto? There are currently thousands of projects out there, both cryptocurrencies and NFTs. That is why we have to find ways to stand out, throughout our posts we have mentioned that it is important that our project or collection has an extra, like a mission or something you want to achieve. To do this we can apply story doing, as it will be the tactic that will help us to share that mission but to turn it into the mission of all the people who come to our collection or project, making them a fundamental part of it. In The Blue Manakin, we have the tools to support you to create and share your project or collection and help you find the mission we want to convey and do it more completely with story doing.
