Archive for Luca Zollino

Protect yourself while buying your cryptocurrencies and NFTs

In the last year, it has become more and more normal to see crypto assets, such as cryptocurrencies (BTC) and NFTs, being increasingly adopted by society, and being accepted as a method of financing and payment. It is therefore important that if you are going to start getting into this world, do it carefully as scams are still the order of the day. In fact the Federal Trade Commission reported that the largest loss of all time had a value of $ 82 million. Here are some of the most common ways you can fall for scams : Fake websites Many times we may enter websites that may look secure, and give the appearance of being user-friendly or very similar to original websites, but in most cases, the fake domains will be fake. The domain names look very similar to those of the original websites. It is important to take a moment to analyze the website, one way to find out if it is a fake domain is to look at the characters in the domain as they use letters similar to numbers in real domains and vice versa. Fake e-mail Being one of the methods of communication it is very common to find emails very similar to those you would receive from an original brand, but there are details that we could look for. For this case we recommend you to take a good look at who is the person who wrote to you. For example: suppose you receive an email from Amazon, you will see that it is the same, but the email that is sent to you is a strange contact. Another extra measure is to never click on the links we receive until we are 100% sure that it is an original email because this way we can fall into cybersecurity attacks. Social network scams When we start to get into the crypto world through social networks, following verified influencers, or news accounts on this medium, it is common that we start to receive countless messages from people promoting a cryptocurrency or NFT. It is important to taste and know that no project founder or its moderators will contact you by DM to offer you a WL post, or an airdrop just like that, preferably close your DMs to reduce your probability of falling into a scam. Gift scams Often, you will find some giveaways on most social media platforms of celebrities or well-followed social media accounts. Scammers have noticed this trend and have started to establish it. Scammers will use these giveaways as bait and ultimately for their trap. As soon as you respond to these giveaways, they will need you to send some cryptocurrencies to verify your address. And they promise to give you even more after verification. But after you send your cryptocurrency, you slowly start to realize that you have been a victim of a giveaway scam. Investment scams Many times scammers create unbelievable projects, which promise many good things and practically nothing bad thus selling a “lucrative opportunity”. These are the two main types of investment scams you should be aware of: One ICO: They start by raising money through an ICO, but once they get the necessary funds they get out and take all the investment. Carpet mining scam: In this scam, a new coin is created and put into an exchange. After people have exchanged their cryptocurrency for the new one the developers terminate the project. It is important that this kind of scam happen with projects that are just starting, our recommendation is always to invest money that you can afford to lose and also always investigate who are the creators of the project, if they have a marketing company behind it, what companies are behind it, verified celebrities that share it. That way you can be less sure that it is going to be a scam. Use strong passwords and two-step verification One recommendation is always that you should never use one password for all your accounts, especially if they are passwords that can give people access to your money. Nowadays there are many password managers that can help you avoid forgetting a password. Another important step here is that if your account has a two-step verification option, always have it so that if someone manages to access your first barrier of defense, which is your password, you have a way to act quickly by a second verification method. Finally, the cryptocurrency industry continues to evolve with new and increasingly advanced security measures, so an extra recommendation to always take into account, is to keep abreast of new policies and security measures that have all the platforms we use and as mentioned above, in these places is our money, it is up to us to take this extra step of security to take care of it better.

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Instagram starts testing NFT marketplace

Adam Mosseri CEO of instagram, has shared from his Twitter profile that initially this feature will be available only to a small group of content creators in the United States and will not have any additional cost. For the time being this feature will be available only to a select group of content creators, who are going to be able to share their NFT through messages, stories, and any type of posts on the platform. The ownership details of these NFT will be displayed by clicking on the tag, which will show the data corresponding to the author and/or creator of the NFT. This initial test is an opportunity for Instagram to learn from the community before the social network decides to take a step toward the widespread use of NFT. This is not the first time we have seen this on other social networks, with Twitter being among the first to introduce NFT NFTs by representing them with a hexagon-shaped icon added to users’ profile images which allows them to certify both the authorship and ownership of digital content. This method will be the same one that is going to use instagram According to a report from CoinDesk NFTs will be supported on the Ethereum network, Polygon, Solana, and Flow NFT. Here at The Blue Manakin , we see this as a new opportunity to include NFTs as the assets they are and share them with the community, hopefully calling more and more people into this new world.

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Ukraine sells a cryptopunk NFT #5364 donated for 90 ETH

In the wake of recent war events around the world, we have been able to realize how important cryptocurrencies can be, as we have witnessed uninterrupted monetary support in the form of cryptocurrencies such as BTC and ETH and tokens such as NFT. Ukraine’s Deputy Minister of Digital Transformation, Alex Bornyakov in a way to be able to support his nation in this complicated time, has announced the sale of cryptopunk #5364 for 90 Ethereums (ETH)which had been received as a donation on April 20, 2022. The NFT CryptoPunk #5364 was donated by user 0x165cd3 in the campaign that was run known as Aid For Ukraine. Initially, the NFT was worth 16.19 ETH, which at the time was worth USD 31,722, but shortly after the NFT was donated to Ukraine it received an offer to buy it for 100 ETH being the highest offer it has ever received. But it wasn’t until recently that Ukraine decided to sell CryptoPunk #5364 for 90 ETH, valued at USD 102,640 in the bear market we currently have. While NFT may have decided to sell due to these same declines, then better to take advantage of it now. Ukraine is the third non-EU country, after Norway and Liechtenstein, to join the European Blockchain Partnership (EBP) as an observer. Following this step, the country plans to expand its interstate blockchain network partnership with other countries looking at ways to implement cross-border public services based on blockchain technology, something we expect to see in the future with more countries as blockchain technology grows in popularity. More however this NFT has not been the first to support Ukraine, as crypto donations during the Russia-Ukraine war proved to be important support raising over $600,000 through NFT, which will be used as war bonds to rebuild the country’s museums, theaters, and other cultural institutions that have been destroyed in the Russian invasion. Mykhailo Fedorov, the country’s deputy prime minister, tweeted that “while Russia uses tanks to destroy Ukraine, they rely on revolutionary blockchaintechnology.” Another example is that Ukraine’s MetaHistory NFT-Museum in less than a day sold 1,282 works of art for 190 ETH These NFT illustrate the history of the Russian invasion of the country, these being the remains of buildings, fallen soldiers, and burning flags, all displayed as NFTs In these difficult times, we can see the true potential and power that cryptocurrencies and blockchain technology can have beyond just generating money for us, but can serve as a boon across borders. So the president of Ukraine, Volodymyr Zelenskyy, signed The Law on Virtual Assets which allows foreign and Ukrainian cryptocurrency exchanges to operate legally in the country.

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Soulbound tokens: the future of NFT and Ethereum

Ethereum co-founder Vitalik Buterin released a 37-page paper in which he explains that the future of Ethereum will be centered on a new ecosystem called Decentralized Society. This new future is going to be known as “soulbound tokens (SBT)” whose name possibly has an assignment to the soulbound items from the “World of Warcraft” video game, which is expected to be available for use later this year. The SBTs are NFT that a person can obtain based on their work and educational history, the main difference with the classic  NFT is that they are not transferable but revocable and they will be stored in a “Soul” wallet forever. The goal of SBTs is that they represent a person’s history and achievements functioning as an extended resume. In addition, the Ethereum document explains that if a Soulbound token is lost, it can be recovered through community recovery, meaning that Soul is the “intersectional vote” of its social network. The idea is to use these tokens as a kind of unique badge which represents people’s social identities being personalized and not interchangeable. These tokens could help with problems such as scams and theft. The STB tokens could encourage Web3 by decreasing reliance on centralized companies and people gaining greater ownership of their digital identities. What new uses would Soulbound tokens have as compared to regular NFTs? An example could be with university degrees since the university could grant them as SBTs which as it is non-transferable, the graduate would not be able to sell, unlike if this degree was given as an NFT. The SBTs could equally serve as tickets for an event or festival since this way the organizers could ensure that a specific person would attend a conference or event since they would have an SBTs to back it up Another technology proposed by these new tokens are Soul drops. These come as typical crypto Airdrops but are based on calculations on SBTs and other tokens within a Soul. It is expected that Soulbound (SBT) to be available for use later this year.

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The best Discord Bots for your NFT server

Currently, when talking about NFT we know that one of the best tactics to create a community is through Discordbecause in this space we can create a server with different channels to keep people interested in our project informed with the latest updates and at the same time generate a space where we create the most important thing, community. That is why today we bring Discord Bots that we consider essential to have a Discord server as enjoyable and organized as possible, we list them below: MEE6 It is one of the most popular bots on Discord since it is present on more than 12 million servers according to its creators. It is a moderation bot that automatically analyzes the chats on your server to detect violations of its rules, such as inappropriate language, spam, spoilers, external links, or whatever you want. In addition, it has a series of commands to mute or expels the users you determine. One of its most used features is levelling up. When users level up, they will be able to access different roles within the server. Invite Tracker This is a simple bot, used to keep a leaderboard and to know the people who have more invitations on your server and even somehow reward them, it is often used for competitions and the person with more invitations in a certain period receives a prize such as an NFT or a WL spot. Collab land It helps us to verify that users have a specific token that is required to enter a channel, usually, these are people who come from another NFT collection with which you are making a collaboration. Apollo This bot allows us to schedule events and messages on the server. The plus of this bot is that users can press a button to say that they are coming to the event or to say that they are not sure. Arcane It is designed to help moderate channels and can warn users, expel them or directly ban them so that they can not re-enter for a certain time if their behavior is not correct. Dank Memer It is one of the most popular and veteran Discord bots, which has a wide variety of commands to find perfect memes for any conversation. In addition, it also allows you to generate your own memes. Friend Time This bot is only for time conversions. Usually, in an NFT server, you have users from several countries or different time zones, when someone mentions a time in the chat, the bot will automatically convert it to the time you have in your country. This works well when announcing events as people will taste exactly what time it is in their country. Hangman It’s good to have a space for games on your server, sometimes you can even create tournaments of those games to give away spaces on your WL or an NFT. This is a bot to play Hangman, it can be used for single-player games or multiplayer games. ServerStats The perfect bot to show you at all times the statistics of your server in a very visual and aesthetic way. You can taste how many people are registered, how many are connected, or how many bots you have, among other data. Xenon This discord can generate a backup of your server, it works when you want to try to put other bots, generate a channel or make changes in your server. If something goes wrong, you can go back to the way your server was before you made the changes. These backups are saved forever if you pay for their premium model. In The Blue Manakin we can create your discord server for NFT with the best bots that exist since we have in our ranks expert people in them and we can configure them the way you like.

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Opensea marketplace

OpenSea introduces new security features in its NFT marketplace

Lately, the NFT market has been affected by the crashes we have suffered this month, the ones that are most affected in this case, are Ethereum and Solana, which are the main blockchains in which we can find NFT. For the same reason, scammers are the order of the day and to combat it OpenSea has updated its security measures. With NFT scams becoming more common, OpenSea has created a new feature that will automatically hide suspicious NFT transfers in its Marketplace to address key trust and security issues in OpenSea. How will this improve security? It has been detected that the modus operandi of fraudsters is to send NFT transactions via OpenSea which contain links to malicious third-party sites. So by hiding them, it is less likely that more people will continue to fall into this trap. On last week Thursday, OpenSea’s CEO tweeted that it is possible to receive NFT transfers from people you don’t know, as well as receive spam so people will start to watch out: In 2021, with the rise of NFTs, the activity of OpenSea, the most famous marketplace at the time, increased significantly. However many investors are always dissatisfied with the platform’s efforts to compensate victims and combat theft. OpenSea has recently focused on improving trust and security on the platform. With the growing drop in trust for “trusted” cryptocurrency projects such as Luna and the Celsius platform, today it is up to the NFT market to make substantial investments in a variety of important areas such as trust and security, including theft prevention, intellectual property infringement, scale review and moderation, and time reduction in critical responses. We hope these measures will build confidence in future NFT projects, at The Blue Manakin we are always committed to the security of the NFT space, so we only accept projects with real foundations and that we truly believe in.

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Celsius network

Celsius Network’s collapse as a trigger for the Bitcoin crash

In May, the Terra USD cryptocurrency caused the market to collapse, leaving concerns, extreme fear, and distrust in cryptocurrency projects. Many people opted to start withdrawing their investments causing lows in coins like bitcoin that had not been seen in a while. Now, this past week we have seen a new drop-in cryptocurrency project which has left bitcoin at an all-time low that it has not been at since 2019. This has happened because cryptocurrency lending platform Celsius Network left 1.7 million users unable to redeem and withdraw their assets as they made the decision to freeze withdrawals in bitcoin, excusing themselves on “extreme” market conditions, thus highlighting one of the biggest mistrusts in the cryptocurrency industry: Weak collateral for investors. Now looking at the legality framework part, cryptocurrency platforms like Celsius Network are always seeking to be regulated by the US market, but they always run into roadblocks and have been too slow to provide the clarity needed to protect users, but expect that to change soon. As extra context, crypto lender platforms like celsius network collect crypto deposits of bitcoin or any cryptocurrency from retail customers and reinvest them. Sometimes with very good returns to be true double digits, these products have attracted tens of billions of dollars in assets. However, with its investments worsening amid the cryptocurrency market downturn, especially bitcoin, Celsius was unable to pay out refunds. As a result, its clients had little visibility into how their assets were invested and it is unclear whether they will get them back. Celsius CEO Alex Mashinsky tweeted Wednesday that the company is focusing on customer concerns “Investors want to know their assets are safe,” said Mike Belshe, chief executive of BitGo, a digital asset trust company. “We’re going to see a shakeout of healthy companies that manage risk well.” Here at The Blue Manakin, we are always out to educate and stay on top of what’s happening in the crypto world. We always remember the importance of researching where we put our money, and everything that backs a project on the blockchain, be this the people behind it, especially in your marketing company, we have years of experience to back us up

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How have the rules of the NFT market evolved and where are they headed?

One of the great objections that blockchain detractors have had mainly about NFTs is that it is a market based on speculation that, by its nature, tends to collapse. And the gradual decline that sales in the NFT market have shown over the last few months would seem to confirm this denialist theory of the importance of these assets, however, there is many other data that confirm that the NFT market have shown over the last few months would seem to confirm this denialist theory of the importance of these assets, however, there is many other data that confirm that the NFT market is evolving in another direction. It is rather a poorly supported interpretation.

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What can we learn from Luna’s Token collapse for our cryptocurrency launch?

As is well known, the cryptocurrency market is a fluctuating and in many ways unpredictable environment. Following the collapse of, Luna Tokenthere is much speculation that this could be the beginning of the end for the cryptocurrency market.However, taking for granted that risk is a constant element in cryptocurrency investment, and that despite skepticism, its evolution has always been constant, it is obvious to ensure that this is just a phase, and that for the decentralized finance, market, events such as the Luna collapse are ideal to push the evolution of this financial resource.

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How to strengthen the long-term growth of our NFT launch?

As NFTs evolved from being a good way to make a quick buck based on simple speculation with image files, to a complex market with thousands of possibilities and long-term applications. The relevance of NFTs has become clear; and the evolution of these cryptographic assets left behind the euphoria for NFT projects based on collections without major projection, and established in this sector, the need for transcendence. Currently, the launch of a new NFT project must be defined by its ability to be relevant in the long term, the big question is how do we achieve this? As the NFT sector has advanced over the last two years, the offerings of those projects that have not gone down in history as simple collections with nothing more to offer, have nourished their projects with ingenious and effective tools that provide essential fuel to ensure their constant traction. Gradually those NFT projects have added metaverse utilities, P2E qualities, or real-world applications to their offerings. In addition to the collapse of Luna/Terra,which impacted trading volume and investor credibility in blockchain developments; not just cryptocurrencies but even NFT, and devolved into the current state of a slowdown in NFT marketing.One of the big hurdles that the NFT market currently faces is its scalability, and the drop in interest from communities once an NFT collection reached a maximum threshold. Many NFT collections that in 2021 were highly successful during their mintage, saw little time before moving into obsolescence and having no projection of permanence in secondary markets. These two elements make rather more evident a need that gradually the NFT expert communities have expressed. What reasons do we have to follow an NFT collection after its launch? However, some NFT projects have shown their durability over time and despite events such as the recent downturn in the cryptocurrency market. All of them have demonstrated in addition to their permanence, significant growth and higher share price even despite the dramatic fluctuations so common in the market. All these projects have some qualities in common, such as a solid and complex vision of the project, hooked to a visionary and ambitious Roadmap, and in many cases, a real utility, applicable in different areas of daily activities. A notable example of how to generate long-term relevance in the launch of an NFT collection is “Silks”, an NFT project associated with horse racing in the metaverse, with a game model that takes as its foundation the thoroughbred horse industry, starting from the breeding and trade of these animals, to their preparation for million-dollar races. It is a NFT project that combines video games with the thoroughbred horse industry, applied through the blockchain. Thanks to this, Silks is one of the most coveted NFT collections of recent times. Another of the qualities that make Silks a highly successful multifaceted project is that regardless of the cost of each NFT piece, there is the possibility of fractional ownership and syndication of horses. This gives the platform the ability to offer access to all kinds of users. It is clear that nowadays the launch of a new NFT collection must be a dynamic project and endowed with a structural proposal rich in levels and directions, which can facilitate the ability of a user to become loyal and preserve its relevance over time.

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NFT marketing, key to building brand loyalty.

NFTs have an elemental quality: their usefulness. They are not just static collectible tokens, and without any other possibility of offering value. The easiest way to conceive the qualities of a Non Fungible Token, es hacer un símil de ellos a partir de equiparar objetos de ocio como las tarjetas objetos coleccionables. sin embargo la potencia de estos desarrollos está muy o por encima del simple entretenimiento. Ya no es una suposición, actualmente sabemos qué los NFT serán el asset que las marcas utilicen para garantizar la fidelidad de sus consumidores en el futuro.

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Online gambling is one of the most promising blockchain trends

The popularity of gambling dates back dozens of years, betting and sports games have always been one of the entertainment activities with the largest number of fans and even serious bettors. Currently, blockchain technology brings to crypto casinosqualities that make it one of the most promising activities.

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Why is it important to consider NFTs as part of a brand’s digital marketing budget

Surprisingly, NFTs are currently the most dynamic blockchain development in recent years. It is now known that NFTs are an excellent opportunity to develop digital marketing strategies that are much more effective than traditional ones. Examples abound of brands that have integrated NFTs into their marketing campaigns linked to the physical world with great success. With the development of new digital resources aimed at web 3.0, all the traditional methods and tools of digital marketing 2.0 have rapidly begun to be insufficient for the trends and needs of increasingly demanding and specialized consumers. Like almost the entire blockchain ecosystem, NFTs within brand marketing strategies began as an experiment that exceeded expectations and has gradually become an essential resource. Regardless of the value that NFTs have by themselves within the collections market, and on what their growth depends particularly on speculation. The versatility of NFTs also makes them powerful tools that allow the way in which brands and their customers interact to evolve.  Why should a brand consider NFTs in their digital marketing budget? Transparency is one of the most important values ​​that the blockchain has given to the world since its appearance. The evolution of our digital communication tends to place great value on transparent exchange between brands and consumers. In this way, the identity of a brand is aimed at evolving towards transparency and close communication between it and its community. NFTs have the quality of offering multiple applications and serving various purposes. For a brand linked to new digital trends, the integration of NFT within its marketing campaigns offers an indelible link with its community. An undeniable precept of marketing and especially of digital marketing, postulates the ability to mobilize communities based on empathy. Once a brand has managed to connect with its consumers through the development of communication channels and content that foster empathy, the brand has a highly valuable power of influence and loyalty. In this context, NFTs are a resource like never before, which allows taking advantage of the natural traction of a brand, in the NFT marketing campaigns extremely effective and attractive to people.

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The importance of crypto influencers in the launch of a new cryptocurrency

For several years now, the role that influencers have played in everyday life is becoming more and more relevant. Starting with the conventional social platforms, but especially video platforms like YouTube, the participation of influencers often has a definitive role in the launch of a new product, but particularly the action of influencers is fundamental in linking a new cryptocurrency.

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How will NFTs evolve into sustainable marketing?

Previously sustainable marketing campaigns, or cause-based marketing, have been a very recurring tool for campaigns in all kinds of brands. From campaigns where a brand promises to allocate a percentage of its profits to the purchase of one of its products, to some social action, or fundraising campaigns for some ecological cause, the objective of companies is to generate loyalty and increase their sales. based on dynamics that seek to foster empathy. In most cases, the ability to monitor and provide transparency to consumers with this type of campaign is usually too limited, and eventually, social engagement campaigns tend to become irrelevant in a very short time. For new consumers, their loyalty to a brand depends on the level of commitment and consistency that it offers abroad. Especially when it comes to social action campaigns, the public’s expectations are always focused on knowing the evidence about the actions that were carried out with their support. In this context, the NFTs represent the link that a marketing campaign with social content needs to guarantee its reputational relevance in favor of a brand. There are already examples of how NFTs complement the social marketing campaigns of brands around the world. Examples like coca-cola, pipers, or even crypto projects like Nat 5, attest to how a marketing campaign with a social cause linked to NFT, has significant positive repercussions on its reputation. A brand that decides to launch a campaign of NFT marketing with social work, you can carry out the sale of Tokens through which the community itself will be responsible for its activation and conclusion. Once a minimum amount of financing has been obtained, the smart contract can activate various actions automatically, such as fund transfers, reforestation campaigns, purchase of goods, etc; that will allow the community to know about its final destination. Another example is the use of NFTs as commitment or action certificates, which will allow consumers to faithfully and rigorously monitor these campaigns, and obtain NFT certifications based on certain actions carried out. Beyond involving the NFT in marketing campaigns with a cause with the simple purpose of achieving reputation and commercial results, a brand must consider within its marketing strategies marketing the integration of NFTs as an indelible resource that will allow them to move towards the new digital marketing trends within web 3.0.

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Trust: The most valuable asset for the promotion of a new NFT

As the NFT market has grown exponentially, over the last two years, the market has diversified into different branches and specialties, and collaterally, scams have become an extremely common activity, which hinders the ability to new investors to join the growing NFT communities and invest in new projects

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NFT tickets as a new trend in NFT Marketing

The NFT market is a sector of constant growth and diversification. As previously we have commented about the main NFT formats, NFT tickets are shaping up to be one of the main applications of this blockchain-based technological utility.

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Education is very important in launching a new cryptocurrency.

Currently about 100 million people around the world use cryptocurrencies in their daily lives, the main reason that has led to its growth to be constant and solid, is the knowledge by its users that cryptocurrencies are an effective and safe way to save and spend.

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NFT marketing with real merchandise

Despite the fact that the technological revolution that we are experiencing could make us think that in a short time all merchandise will be completely virtual, we are still in a transition stage where it will be difficult for us to exclusively consume digital products. NFT marketing with real merchandise is still a valuable tactic for the growth of a new release.

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Intellectual property as a great quality in NFT Marketing

Regardless of whether it’s collectible art, Play to earn games, or the industry where you want to associate, NFTs have qualities so diverse and little explored, that the strategies of NFT marketing tend to be very diverse. Intellectual property is one of the applications in NFTs with the greatest potential in terms of marketing.

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