Archive for Luca Zollino

The concept of the metaverse has become so widespread that there is a gigantic proportion of people who believe that there is a virtual “place” that serves as an access point. What does exist are a multitude of proposals that fall under the Metaverse initiative, such as virtual games, digital universes to connect to for socializing, or other types of initiatives. Celebrities in the metaverse: Snoop Dogg He has landed in The Sandbox which is one of the metaverses on the Ethereum blockchain. This space is going to create a virtual representation of his real mansion that he has in California. He has already announced that, once his virtual home is open, he will use it to arrange various events, such as car shows, virtual concerts where he will perform himself, or pool parties. Quite a few people are still waiting to go to Snoop Dogg’s virtual mansion, and best of all: there is someone who has applied for the chance to be Snoop Dogg’s virtual neighbor, so he has bought the house next door. Paris Hilton Paris has also brought her real mansion to the virtual realm, so her fans will be able to see it up close. Not only that, but she mentions that one of the attractions of being able to go to her mansion virtually is that users will be able to go into her closet and digitally merchandise several of her clothes. Other celebrities in the Metaverse Celebrity Lim Junjie, one of Singapore’s most celebrated artists, has invested a huge proportion of money in buying land in Decentraland. Model Sara Sampaio has bought a private island in Sandbox while Vashu Bhagnani has invested in buying a virtual place known as Poojaverse to be used by his organization. Also, tennis player Stanislas Wawrinka has bought a private island in Sandbox. Metaverse costs Land values in the metaverse have grown enormously in 2021: if we take the data from the analysis, in the first month of the year of 2021 they had an average cost of $100, however, already in the last month of the year of that same year, the figure climbed to $15,000 on average. Along the same lines, according to Forbes, around 8,000 virtual lands were sold per month in the two worlds (The Sandbox and Decentreland), at an average transaction cost of 3.5 Ethereum between November 2021 and January 2022.

In an increasingly digital world, the line between the real and the virtual is becoming blurred. The purpose of Mark Zuckerberg, founder of Facebook, and other monumental technological leaders is to produce a virtual network through which individuals can interact and do business online. This is how technological entrepreneurs, with their revolutionary ideas, have become the enormous visionaries of the 21st century. We are talking about personalities such as Mark Zuckerberg, Jeff Bezos, and Elon Musk. The virtual universe One of the consequences of the aforementioned technological evolution is that the line between the real planet and the virtual one is increasingly blurred. We have even been able to immerse ourselves in video games thanks to virtual reality or insert virtual resources into the real world through aumented reality. In other words, we are doing more and more of our daily work from the Internet and, in this way, we depend more on the whole virtual world than on the whole real world in various areas of our lives. What is the Metaverse? The metaverse will be a realm in which humans could interact both socially and economically through avatars in cyberspace, which functions as a reflection of the entire real world, but without the physical restrictions of the real world. Interactivity: It has to have the function of influencing objects and users. Incorporeality: The metaverse removes physical barriers and the closest thing to corporeality would be found in resources such as our avatar, which would represent our identity. Persistence: The metaverse will become more concrete and will converge in the alliance of diverse technologies in assignment with virtual immersion so that our life there will enjoy continuity. Who are behind the metaverse? For the metaverse to see the light of day, the promotion of the leading organizations in technology and novelty to a universal degree is needed, and this is how it is being: the advances are notorious and the investment will expand in the following years. Next, we learn what both organizations that are currently leading this plan remain accomplishing. Epic Games The company author of Fortnite or Roblox made a taste on April 13, 2021, an investment of about one billion dollars for the work of a “long-term perspective of the metaverse”. Even Sony Group Corporation has contributed to the cause with an additional investment of two hundred million to enter fully into the plan and give both its technology and its entertainment avenues. Facebook The company led by Mark Zuckerberg was achieved with the company Oculus, specializing in virtual reality glasses. In 2021, Facebook made taste the construction of 10,000 jobs on the European continent over the next 5 years to develop the metaverse.

The Metaverse is the evolution of the Internet with virtual spaces linked to each other, where connected individuals will be able to interact in an experiential experience. In the words of Zuckerberg himself, the Metaverse “is a group of virtual spaces where you can generate and explore with other people who are not in the same physical space as you”. The Metaverse will rely heavily on the latest virtual reality (VR) technologies since it will be how users will be able to inhabit these virtual spaces through devices with this technology. Origin of the Metaverse The progress of technology has led to techniques that surprise us today, such as AI (artificial intelligence) or virtual reality, which will continue to evolve, especially towards a transformation associated with the world of the Internet. The concept of Metaverse was used in 1992 in a novel by Neal Stephenson: Snow Crash, which explains a virtual place that converges with the physical. It was not until the emergence of the web and the progress of the internet that the Metaverse became a reality. Facebook was not the first to place the issue of Metaverse in public criticism, many organizations are already investing and generating efforts for the work and promotion of the spheres in these virtual spaces. What is the Metaverse for? The construction of scenarios and virtual universes where each individual creates his or her avatar and interacts with other users is nothing new. Meta is intended to bring together this kind of universe with Internet browsing and virtual reality. This choice takes on particular significance if we analyze that, after a year of pandemic disease and remote work, the company launched Horizon Workrooms in August 2021, which, using virtual reality glasses, enables users to enter virtual meeting rooms to interact with other colleagues. The Metaverse serves to enlarge occupations and remove geographic boundaries, seeking to bring individuals together by simply connecting to the network, where they will be able to interact at a different levels. How the Metaverse works  The Metaverse is already operating today, although they are temporary or exclusive virtual spaces for a specific environment. Organizations, organisms, and individuals develop virtual spaces or dynamics over virtual societies that are already operating. Individuals connect to the Internet and can participate in such spaces and societies in the enormous cosmos of the network. To understand how this works, let’s look at some key insights: