nft marketing latam archivos

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Salvatore Ferragamo opens NFT booth in NYC

Luxury fashion brand Salvatore Ferragamo, built in a store that will debut in New York City’s Soho district, an NFT booth where visitors to its store will be able to generate their own NFTs on the Ethereum blockchain from a menu of attributes. Users will be able to take away NFTs made at the Ferragamo booth for free but on a limited basis as only 256 will be available. The features and aspects of the NFTs that users can select were created in collaboration with artist Shxpir who has a psychedelic 3D digital art style with glitches and surreal themes. He also has a limited-edition capsule collection of stuff with Ferragamo that includes 200 t-shirts and 150 hoodies. Shxpir is no stranger to the world of NFTs as he previously collaborated with Coach to create holographic glowing NFTs depicting Coach handbags. Ferragamo North America CEO Daniella Vitale commented about the collaboration; “Shxpir symbolizes the spirit of New York City and Soho.” Ferragamo describes its booth as an experience that brings Web3 and retail together in person. Dubbed a “multi-sensory piece of furniture”. The booth operates like this: Guests can enter a room with mirrors. select from Shxpir’s designs and other features for their NFT, while a video camera records the action. The whole thing is finished as an independent NFT, as well as a video of themselves with the artwork they chose behind them. As we like to comment, we like to see how brands generate new ideas for using NFTs to get people’s attention. So for some, Ferragamo’s custom NFTs is a nifty idea, but even if you’re not an NFT enthusiast this experience can feel like a next-generation photo booth, where face-to-face moments are documented and shared on the blockchain.

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BAYC and Rolling Stone team up for a NFT Drop

Bored Ape Yacht Club one of the most popular NFT blockchain collections, announced that they had teamed up again with Rolling Stone for a 1/1 NFT drop (one BAYC and one MAYC). The auction lasted four hours and they were only accepting payments of their currency the ApeCoin with a starting price equivalent to $100. Bored Ape Yacht Club (BAYC) is a collection of 10,000 unique digital collectible Bored Ape NFTs that live on the Ethereum blockchain. The past collaboration with Rolling Stone was a digital NFT magazine cover alongside BAYC in November 2021. The magazine featured 20 pages of never-before-seen BAYC illustrations and unique designs from a range of contributors including Claire Salvo and TimpersHD. The new digital collectibles went up for auction on OpenSea on June 22, at 9:00 a.m. ET. In addition to the NFTs, there were collectible art prints of each design for a four-hour U.S. sale period. What was equally cool was that the winners of the two NFTs will likewise receive related physical prints, each signed by Yuga Labs founders, the artist, and Rolling Stone’s CEO. “We are thrilled to continue partnering with Bored Ape’s Yacht Club,” said Gus Wenner, CEO of Rolling Stone, adding that “our collaboration was born out of a shared passion for music and counterculture, and we are excited to release a new set of artwork that captures the spirit of Bored Ape’s and Rolling Stone.” MAYC Rolling Stone’s artwork depicts a daredevil ape escaping a mutant slime volcano on his motorcycle. “We love Rolling Stone and with our second collaboration we wanted to create an awesome NFT moment and prints that were more widely accessible,” said Nicole Muniz, CEO of Yuga Labs. It’s good to see the different collaborations that can come to exist in the NFT world, we hope to see more and more famous personalities come to this world and bring all those people who still don’t take this step.

June 30, 2022

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Shopify is going to allow adding utility to NFTs

Shopify is leaning toward NFTs as the future of e-commerce so it announced last Wednesday that it is going to allow brands to make their stores more unique with these non-fungible tokens. Shopify is a company that allows you to create smaller business’s custom e-commerce stores and is now allowing you to launch these digital marketplaces with NFTs as a new feature. In a video made by the brand for this new functionality they comment as follows: “Invite your community into a world that recognizes and rewards loyalty, token owners connect a cryptocurrency wallet to unlock exclusive shopping experiences, from early access to drops and limited collections to unique experiences and other surprises.” This Shopify store is currently in beta and will be known as “gm”. As such only those with existing NFT collections can apply for early access. For the time being Shopify has partnered with NFT collections to create tokenized stores: Adam Bomb Squad Doodles World of Women Invisible Friends Superplastic Stapleverse Cool Cats In addition, Shopify will add a similar system for its physical stores, this system will be known as “IRL” with which only NFT owners can purchase certain products at that physical location. Why is this important? The implementation of Web3 in the future of stores goes through exclusivity. And it gives more value to NFTs, giving a new perspective to people who see NFTs as digital art or “jpg” when they are the owner of an asset which gives rise to being used as membership passes, event tickets, and “keys” that unlock perks. Shopify was already into the world of NFTs as last year it announced the launch of selling NFTs through its platform. However, it’s good to see companies continuing to step up and look for new ways to implement NFTs and Web3 into their services.

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Solana to launch its WEB3 Mobile Phone

Saga will be an Android operating system phone presented by solana CEO Anatoly Yakovenko, which is intended to allow users to trade cryptocurrencies and NFT natively from its UI, making Web3 This cell phone is Solana’s bet to enter the smartphone and blockchain market as this mobile will have support for assets such as cryptocurrencies, NFT, and wallets. The mobile will have a value of USD $1,000. The phone was unveiled at an event held in New York City, presented with the following specifications: A 6.6-inch OLED display One Snapdragon 8 Plus Gen 1 chip 12GB of RAM 512 GB of storage Security of the private keys integrated into the device This mobile is a big bet as nearly 7 billion people use smartphones worldwide and more than 100 million people have digital assets so Saga sets a new standard for the Web3 experience The device is being developed by a sub-department of Solana Labs, known as Solana Mobile, which will provide developers with the necessary tools to create crypto applications intended for their equipment, with the intention that cell phones can interact in various ways with Solana’s Blockchain network We have already seen other devices adopt some features referring to the crypto world like Samsung, which incorporated in its Galaxy S20 phone crypto features and protection systems for private keys. But this is definitely a big step to a purely crypto and blockchain focused device, as a novel feature is that it will include a technology called Solana Mobile Stacks (SMS) to provide encryption of the data on the device practically turning it into a crypto wallet. Saga is available for pre-orders for a USD $100 deposit and Solana Mobile is expected to begin distributing the devices in early 2023.

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Popular online retailer eBay takes its step into blockchain by acquiring knownOrigin a marketplace from NFT

In a recent press release, eBay has announced the acquisition of one of the leading NFT platforms, KnownOrigin as part of the “technology-led reimagination” KnownOrigin was founded in 2018, this is a marketplace that allows you to create, buy and resell NFT. For the online marketplace giant, this is the way to expand into the NFT space following its first step in May 2021 to enable NFT to buy and sell services from its website. eBay CEO Jamie Iannone expects the company to become a leading site for access to digital collectibles and efforts to expand this vision by welcoming innovative NFT artists as they join the eBay community. David Moore, the co-founder of KnownOrigin, commented that this partnership would help the NFT marketplace attract and encourage all the artists out there who haven’t made the leap into this new type of art. eBay last month unveiled its first NFT collection in partnership with OneOf, which will be released throughout 2022, its art is comprised of animations of high-profile athletes who have appeared on the covers of Sports Illustrated. The e-commerce will likewise work on incorporating more cryptocurrency features, and its own digital wallet. The deal was signed yesterday but details of the purchase have not been disclosed. So these days, we expect to have more information about this new step for a recognized company in the blockchain world. We hope that this will motivate more and more companies to do the same and that cryptocurrency transactions will become more and more common, bringing closer to all those who are still afraid of this world.

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Instagram starts testing NFT marketplace

Adam Mosseri CEO of instagram, has shared from his Twitter profile that initially this feature will be available only to a small group of content creators in the United States and will not have any additional cost. For the time being this feature will be available only to a select group of content creators, who are going to be able to share their NFT through messages, stories, and any type of posts on the platform. The ownership details of these NFT will be displayed by clicking on the tag, which will show the data corresponding to the author and/or creator of the NFT. This initial test is an opportunity for Instagram to learn from the community before the social network decides to take a step toward the widespread use of NFT. This is not the first time we have seen this on other social networks, with Twitter being among the first to introduce NFT NFTs by representing them with a hexagon-shaped icon added to users’ profile images which allows them to certify both the authorship and ownership of digital content. This method will be the same one that is going to use instagram According to a report from CoinDesk NFTs will be supported on the Ethereum network, Polygon, Solana, and Flow NFT. Here at The Blue Manakin , we see this as a new opportunity to include NFTs as the assets they are and share them with the community, hopefully calling more and more people into this new world.

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Soulbound tokens: the future of NFT and Ethereum

Ethereum co-founder Vitalik Buterin released a 37-page paper in which he explains that the future of Ethereum will be centered on a new ecosystem called Decentralized Society. This new future is going to be known as “soulbound tokens (SBT)” whose name possibly has an assignment to the soulbound items from the “World of Warcraft” video game, which is expected to be available for use later this year. The SBTs are NFT that a person can obtain based on their work and educational history, the main difference with the classic NFT is that they are not transferable but revocable and they will be stored in a “Soul” wallet forever. The goal of SBTs is that they represent a person’s history and achievements functioning as an extended resume. In addition, the Ethereum document explains that if a Soulbound token is lost, it can be recovered through community recovery, meaning that Soul is the “intersectional vote” of its social network. The idea is to use these tokens as a kind of unique badge which represents people’s social identities being personalized and not interchangeable. These tokens could help with problems such as scams and theft. The STB tokens could encourage Web3 by decreasing reliance on centralized companies and people gaining greater ownership of their digital identities. What new uses would Soulbound tokens have as compared to regular NFTs? An example could be with university degrees since the university could grant them as SBTs which as it is non-transferable, the graduate would not be able to sell, unlike if this degree was given as an NFT. The SBTs could equally serve as tickets for an event or festival since this way the organizers could ensure that a specific person would attend a conference or event since they would have an SBTs to back it up Another technology proposed by these new tokens are Soul drops. These come as typical crypto Airdrops but are based on calculations on SBTs and other tokens within a Soul. It is expected that Soulbound (SBT) to be available for use later this year.

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The best Discord Bots for your NFT server

Currently, when talking about NFT we know that one of the best tactics to create a community is through Discordbecause in this space we can create a server with different channels to keep people interested in our project informed with the latest updates and at the same time generate a space where we create the most important thing, community. That is why today we bring Discord Bots that we consider essential to have a Discord server as enjoyable and organized as possible, we list them below: MEE6 It is one of the most popular bots on Discord since it is present on more than 12 million servers according to its creators. It is a moderation bot that automatically analyzes the chats on your server to detect violations of its rules, such as inappropriate language, spam, spoilers, external links, or whatever you want. In addition, it has a series of commands to mute or expels the users you determine. One of its most used features is levelling up. When users level up, they will be able to access different roles within the server. Invite Tracker This is a simple bot, used to keep a leaderboard and to know the people who have more invitations on your server and even somehow reward them, it is often used for competitions and the person with more invitations in a certain period receives a prize such as an NFT or a WL spot. Collab land It helps us to verify that users have a specific token that is required to enter a channel, usually, these are people who come from another NFT collection with which you are making a collaboration. Apollo This bot allows us to schedule events and messages on the server. The plus of this bot is that users can press a button to say that they are coming to the event or to say that they are not sure. Arcane It is designed to help moderate channels and can warn users, expel them or directly ban them so that they can not re-enter for a certain time if their behavior is not correct. Dank Memer It is one of the most popular and veteran Discord bots, which has a wide variety of commands to find perfect memes for any conversation. In addition, it also allows you to generate your own memes. Friend Time This bot is only for time conversions. Usually, in an NFT server, you have users from several countries or different time zones, when someone mentions a time in the chat, the bot will automatically convert it to the time you have in your country. This works well when announcing events as people will taste exactly what time it is in their country. Hangman It’s good to have a space for games on your server, sometimes you can even create tournaments of those games to give away spaces on your WL or an NFT. This is a bot to play Hangman, it can be used for single-player games or multiplayer games. ServerStats The perfect bot to show you at all times the statistics of your server in a very visual and aesthetic way. You can taste how many people are registered, how many are connected, or how many bots you have, among other data. Xenon This discord can generate a backup of your server, it works when you want to try to put other bots, generate a channel or make changes in your server. If something goes wrong, you can go back to the way your server was before you made the changes. These backups are saved forever if you pay for their premium model. In The Blue Manakin we can create your discord server for NFT with the best bots that exist since we have in our ranks expert people in them and we can configure them the way you like.

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OpenSea introduces new security features in its NFT marketplace

Lately, the NFT market has been affected by the crashes we have suffered this month, the ones that are most affected in this case, are Ethereum and Solana, which are the main blockchains in which we can find NFT. For the same reason, scammers are the order of the day and to combat it OpenSea has updated its security measures. With NFT scams becoming more common, OpenSea has created a new feature that will automatically hide suspicious NFT transfers in its Marketplace to address key trust and security issues in OpenSea. How will this improve security? It has been detected that the modus operandi of fraudsters is to send NFT transactions via OpenSea which contain links to malicious third-party sites. So by hiding them, it is less likely that more people will continue to fall into this trap. On last week Thursday, OpenSea’s CEO tweeted that it is possible to receive NFT transfers from people you don’t know, as well as receive spam so people will start to watch out: In 2021, with the rise of NFTs, the activity of OpenSea, the most famous marketplace at the time, increased significantly. However many investors are always dissatisfied with the platform’s efforts to compensate victims and combat theft. OpenSea has recently focused on improving trust and security on the platform. With the growing drop in trust for “trusted” cryptocurrency projects such as Luna and the Celsius platform, today it is up to the NFT market to make substantial investments in a variety of important areas such as trust and security, including theft prevention, intellectual property infringement, scale review and moderation, and time reduction in critical responses. We hope these measures will build confidence in future NFT projects, at The Blue Manakin we are always committed to the security of the NFT space, so we only accept projects with real foundations and that we truly believe in.

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NFTs are making marketing evolve

The trend of NFT marketing over the last few years is, although recent, a new avenue of development that is showing many benefits for its development in brands or with Influencers. The impact of NFTs in marketing is such that everything indicates that it is the beginning of a permanent pairing.

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Three applications of NFT Marketing for a brand or a company

The NFT marketing. in brand strategies is a field that still remains to be explored, especially due to the little knowledge that prevails about the possibilities that these digital tokens can still offer.

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The best NFT Latam artists

The expansion of NFTs throughout the world is still in its early days. The fever for Non-Fungible Tokens represents for brands and art projects as well as for collectors and users a fertile and constantly expanding market where, as in any other flourishing sector: the first to arrive will always have greater profits. In Latam, the most outstanding NFT collections are already part of the trend.

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An agency specialized in NFT Marketing for the launch of your collection in LATAM

The possibilities that the universe of the blockchain offers are vast, and they are expanding rapidly, however in such a vast medium and in many aspects unknown, Having the support of an agency specialized in NFT Marketing for the launch of a new collection, represents ample support to spend time and budget effectively.

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What is Staking NFT?

In the launch and strategies of NFT marketing A very useful resource is NFT Staking, which in basic terms consists of a method to obtain passive income without the need to sell NFT collections.

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Why is it important to know what an IGO is?

The NFT universe continues to evolve rapidly, and in the same way as the types of NFTs are beginning to diversify into different applications, Gamified NFTs are one of the areas that shows the greatest growth in the medium term. Like the launch of an ICO, the IGO (Initial Game Offering) allows you to buy Tokens or NFTs in the initial phase of a blockchain game.

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Influencer marketing for the launch of an NFT collection

Within an NFT-marketing strategy for the launch of a collection, influencers are one of the most powerful existing tools. And it is not by chance, in almost all sectors a phase of marketing strategies integrates the use of one or several influencers and although this is usually a phase of the entire development scheme of a launch, the influencer marketing is usually something like a “nitro shot” for a campaign.

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What characteristics must the roadmap of an NFT collection meet?

The diversity of formats to prepare the roadmap of a NFT project is very large, and in many ways depends on the objectives and the specific sector to which a collection is directed. However, there are some parameters that every roadmap must meet for the launch of an NFT collection.

representación gráfica de un roadmap para nft

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Why is the roadmap for the launch of an NFT so important?

In the strategy of launching a new NFT collection, there are no steps we can skip. Everything is extremely important and although the disruptiveness of your project is a “plus” that counts a lot, it is also true that a highly structured work will help you not lose direction. That is why we explain to you the importance of the Roadmap in the launch of an NFT collection. The Roadmap is a document that was initially prepared for the technological development sector and that defines the objectives and strategic route of a project, particularly in NFT. In this roadmap, the specific objectives, growth phases and main lines appear in the marketing development. Inside the roadmap for an NFT collection not only the development phases appear in its launch, but also the eventual links that may exist with other projects or platforms. This document represents the backbone in the development of a project and is of special interest to people interested in NFTs who may eventually invest in it, as it provides them with a clear overview of an NFT in its entirety. What should we observe in a RoadMap for NFT? Despite appearing to be an essentially linear document, the reality is that a good Roadmap for NFTusually has a multidimensional approach that encompasses several activities in a single space. In addition to showing the path of particular actions that the project will implement to achieve its goals, Each NFT project can have a particular goal, but it is important that the different paths and activities to achieve it are reflected in the ROADMAP. Especially to promote the follow-up of an NFT project over time, the NFT roadmap must integrate all the necessary resources so that the community that wishes to achieve the project maintains constant follow-up on it. Considering what will be the mechanism to add value to the investors of the project, will always be a resource of great value within a roadmap for NFT. From Giveaways, rewards, to participation in any profits in a sale. Scheduling in the development of a Roadmap for NFT is essential for the credibility of any project. It is important to know to what extent it is functional to add exact dates for certain activities and which are, without a doubt, deadlines in which the project must have full commitment. The fundamental objective of a roadmap is to encourage community confidence in the project and establish elementary guidelines for the objectives of each collection. However, there is no ideal structure for preparing a Roadmap. Although it is an essential document endorsed by each NFT project, a roadmap can be many different things depending on the NFT collection in question. For an independent NFT artist for example, integrating a Roadmap into their collection is not necessarily essential; Since many NFT collectors rely solely on art, a roadmap might not seem necessary. The complexity and characteristics of a roadmap for NFT depends largely on the projection and ambitions of the project, even for independent artists, this roadmap can be a document that adds credibility to the content of each collection and to the artist himself.

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How to create an NFT collection

The promotion of a non-fungible token project is only one part of the whole way forward for a collection to see the light of day. The creating an NFT collection goes through many phases and all are important to know, in all of them the balance between creativity, methodology and strategy are a constant skill.

nft marketing latam

Salvatore Ferragamo opens NFT booth in NYC

BAYC and Rolling Stone team up for a NFT Drop