nft marketing

NFT vending machine

NFT vending machine on the streets of New York City

Neon, the digital art collecting platform, introduced the first NFT vending machine in New York City, with the simple goal: To make digital art as easy to get as it is to walk into a store and buy a soda or a bar of chocolate. Why the innovation? “It’s the cryptocurrency-curious people who tried to buy cryptocurrencies or were interested in buying an NFT, but ran into too many barriers,” commented Kyle Zappitell, CEO of Neon, talking about the goal of the machine. This vending machine is located in a small storefront in Lower Manhattan’s financial district, with a large sign on the outside that reads “NFT ATM”, on the outside it looks like a normal vending machine but on the inside, it offers QR codes contained in small paper boxes and can be found priced between $5.99 and $420.69. To make it more accessible the machine will not only accept cryptocurrencies as a form of payment. In this way, it will manage to get more and more people to enter fully into the NFT universe. The purchase process is quite simple: The facility will be open 24 hours a day, The moment you buy your asset, the vending machine will eject a box with special codes for the selected NFT that can then be redeemed at Neon. Once the QR code is scanned, you can view your artwork on any smartphone, laptop, or tablet. The codes lead to two categories of digital art pieces, a color or a dove, but the interesting thing is that you have no idea which piece of digital art you will receive until you buy it. With $3 million in the capital, more vending machines are expected to be installed in shopping malls and other public spaces. “One of the most powerful messages of this initiative is that it uses this old-world technology to enable the adoption of new-world technology,” Zappitell said. Our recommendation is that if you are planning a trip to magnificent New York City soon you have one more new stop to add to your itinerary.

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NFT booth

Salvatore Ferragamo opens NFT booth in NYC

Luxury fashion brand Salvatore Ferragamo, built in a store that will debut in New York City’s Soho district, an NFT booth where visitors to its store will be able to generate their own NFTs on the Ethereum blockchain from a menu of attributes. Users will be able to take away NFTs made at the Ferragamo booth for free but on a limited basis as only 256 will be available. The features and aspects of the NFTs that users can select were created in collaboration with artist Shxpir who has a psychedelic 3D digital art style with glitches and surreal themes. He also has a limited-edition capsule collection of stuff with Ferragamo that includes 200 t-shirts and 150 hoodies. Shxpir is no stranger to the world of NFTs as he previously collaborated with Coach to create holographic glowing NFTs depicting Coach handbags. Ferragamo North America CEO Daniella Vitale commented about the collaboration; “Shxpir symbolizes the spirit of New York City and Soho.” Ferragamo describes its booth as an experience that brings Web3 and retail together in person. Dubbed a “multi-sensory piece of furniture”. The booth operates like this: Guests can enter a room with mirrors. select from Shxpir’s designs and other features for their NFT, while a video camera records the action. The whole thing is finished as an independent NFT, as well as a video of themselves with the artwork they chose behind them. As we like to comment, we like to see how brands generate new ideas for using NFTs to get people’s attention. So for some, Ferragamo’s custom NFTs is a nifty idea, but even if you’re not an NFT enthusiast this experience can feel like a next-generation photo booth, where face-to-face moments are documented and shared on the blockchain.

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Solana to launch its WEB3 Mobile Phone

Saga will be an Android operating system phone presented by solana CEO Anatoly Yakovenko, which is intended to allow users to trade cryptocurrencies and NFT natively from its UI, making Web3 This cell phone is Solana’s bet to enter the smartphone and blockchain market as this mobile will have support for assets such as cryptocurrencies, NFT, and wallets. The mobile will have a value of USD $1,000. The phone was unveiled at an event held in New York City, presented with the following specifications: A 6.6-inch OLED display One Snapdragon 8 Plus Gen 1 chip 12GB of RAM 512 GB of storage Security of the private keys integrated into the device This mobile is a big bet as nearly 7 billion people use smartphones worldwide and more than 100 million people have digital assets so Saga sets a new standard for the Web3 experience The device is being developed by a sub-department of Solana Labs, known as Solana Mobile, which will provide developers with the necessary tools to create crypto applications intended for their equipment, with the intention that cell phones can interact in various ways with Solana’s Blockchain network We have already seen other devices adopt some features referring to the crypto world like Samsung, which incorporated in its Galaxy S20 phone crypto features and protection systems for private keys. But this is definitely a big step to a purely crypto and blockchain focused device, as a novel feature is that it will include a technology called Solana Mobile Stacks (SMS) to provide encryption of the data on the device practically turning it into a crypto wallet. Saga is available for pre-orders for a USD $100 deposit and Solana Mobile is expected to begin distributing the devices in early 2023.

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Mark Zuckerberg Launches its Meta Pay Payment System

Mark Zuckerberg recently unveiled the metaverse’s new digital wallet, Meta Pay, which arrives to replace Facebook Pay. This payment method was used in meta apps such as Facebook, WhatsApp, Instagram or Messenger without leaving them. In May the company’s head of Commerce and Financial Technologies, Stephane Kasriel announced that its current payment service would be renamed Meta Pay, without giving further details about this new platform. This new enhancement comes to make Facebook Pay payment experiences better, as it intends to improve the quality of the countries where this service could already be used, rather than expanding to others. Zuckerberg, through his personal Facebook account, confirmed that this will continue to offer the same functions of its predecessor but that this will be a wallet that will allow secure management of identity, money and how you pay with it. With this, the executive shows us that Meta is committed to working on several new developments focused on the metaverse. Just as we are seeing now with blockchain and NFTs, in the future there will be all kinds of digital objects that you will want to create or buy: digital clothing, art, videos, music, experiences, virtual events and much more. Meta expects to offer better experiences to users, as well as greater opportunities for creators. The more there are to use all your digital products, the more you will value them, which generates a bigger market for creators, and likewise the easier the transaction, the greater the opportunities for creators. There was also a hint that Meta might introduce non fungible tokens (NFT). We finally know that Meta is working on developing this, although it has not indicated how this process is going.

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One of the biggest signings, The popular Binance exchange and Cristiano Ronaldo are teaming up in a collaboration. NFT

Binance exchange and soccer star Cristiano Ronaldo announced Thursday a multi-year collaboration to offer fans an introduction to Web3 via the world of NFTs with exclusive products. Together they will create a series of NFT collections that will be available on Binance’s platform, with the first collection expected to launch later this year. “Cristiano Ronaldo is one of the best footballers in the world and has transcended sport to become an icon in multiple industries. He has built one of the world’s most dedicated fan bases through his authenticity, talent, and caring work,” commented Binance CEO Changpeng Zhao. “We are delighted to provide his fans with exclusive engagement opportunities to connect with Ronaldo and own a piece of iconic sports history.” It has been rumored that Ronaldo could be earning more than $5 million from this collaboration, which may attract the eye of other major sports stars to look to collaborate with companies in the crypto world However, this is not the first time we have seen cryptocurrency companies resorting to creating sports collaborations in order to reach a wider audience. One example is last year when the popular site Crypto.com signed a $700 million deal to convert the Staples Center in Los Angeles to the Crypto.com Arena. Although cryptocurrencies have been affected by the lack of trust and the high risk seen to rely on projects, they have had an impact on NFTs, whose popularity skyrocketed last year. Hopefully, these types of partnerships will lift this confidence again as NFTs from this collaboration are sure to dry up.

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Popular online retailer eBay takes its step into blockchain by acquiring knownOrigin a marketplace from NFT

In a recent press release, eBay has announced the acquisition of one of the leading NFT platforms, KnownOrigin as part of the “technology-led reimagination” KnownOrigin was founded in 2018, this is a marketplace that allows you to create, buy and resell NFT. For the online marketplace giant, this is the way to expand into the NFT space following its first step in May 2021 to enable NFT to buy and sell services from its website. eBay CEO Jamie Iannone expects the company to become a leading site for access to digital collectibles and efforts to expand this vision by welcoming innovative NFT artists as they join the eBay community. David Moore, the co-founder of KnownOrigin, commented that this partnership would help the NFT marketplace attract and encourage all the artists out there who haven’t made the leap into this new type of art. eBay last month unveiled its first NFT collection in partnership with OneOf, which will be released throughout 2022, its art is comprised of animations of high-profile athletes who have appeared on the covers of Sports Illustrated. The e-commerce will likewise work on incorporating more cryptocurrency features, and its own digital wallet. The deal was signed yesterday but details of the purchase have not been disclosed. So these days, we expect to have more information about this new step for a recognized company in the blockchain world. We hope that this will motivate more and more companies to do the same and that cryptocurrency transactions will become more and more common, bringing closer to all those who are still afraid of this world.

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Instagram starts testing NFT marketplace

Adam Mosseri CEO of instagram, has shared from his Twitter profile that initially this feature will be available only to a small group of content creators in the United States and will not have any additional cost. For the time being this feature will be available only to a select group of content creators, who are going to be able to share their NFT through messages, stories, and any type of posts on the platform. The ownership details of these NFT will be displayed by clicking on the tag, which will show the data corresponding to the author and/or creator of the NFT. This initial test is an opportunity for Instagram to learn from the community before the social network decides to take a step toward the widespread use of NFT. This is not the first time we have seen this on other social networks, with Twitter being among the first to introduce NFT NFTs by representing them with a hexagon-shaped icon added to users’ profile images which allows them to certify both the authorship and ownership of digital content. This method will be the same one that is going to use instagram According to a report from CoinDesk NFTs will be supported on the Ethereum network, Polygon, Solana, and Flow NFT. Here at The Blue Manakin , we see this as a new opportunity to include NFTs as the assets they are and share them with the community, hopefully calling more and more people into this new world.

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Soulbound tokens: the future of NFT and Ethereum

Ethereum co-founder Vitalik Buterin released a 37-page paper in which he explains that the future of Ethereum will be centered on a new ecosystem called Decentralized Society. This new future is going to be known as “soulbound tokens (SBT)” whose name possibly has an assignment to the soulbound items from the “World of Warcraft” video game, which is expected to be available for use later this year. The SBTs are NFT that a person can obtain based on their work and educational history, the main difference with the classic  NFT is that they are not transferable but revocable and they will be stored in a “Soul” wallet forever. The goal of SBTs is that they represent a person’s history and achievements functioning as an extended resume. In addition, the Ethereum document explains that if a Soulbound token is lost, it can be recovered through community recovery, meaning that Soul is the “intersectional vote” of its social network. The idea is to use these tokens as a kind of unique badge which represents people’s social identities being personalized and not interchangeable. These tokens could help with problems such as scams and theft. The STB tokens could encourage Web3 by decreasing reliance on centralized companies and people gaining greater ownership of their digital identities. What new uses would Soulbound tokens have as compared to regular NFTs? An example could be with university degrees since the university could grant them as SBTs which as it is non-transferable, the graduate would not be able to sell, unlike if this degree was given as an NFT. The SBTs could equally serve as tickets for an event or festival since this way the organizers could ensure that a specific person would attend a conference or event since they would have an SBTs to back it up Another technology proposed by these new tokens are Soul drops. These come as typical crypto Airdrops but are based on calculations on SBTs and other tokens within a Soul. It is expected that Soulbound (SBT) to be available for use later this year.

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The best Discord Bots for your NFT server

Currently, when talking about NFT we know that one of the best tactics to create a community is through Discordbecause in this space we can create a server with different channels to keep people interested in our project informed with the latest updates and at the same time generate a space where we create the most important thing, community. That is why today we bring Discord Bots that we consider essential to have a Discord server as enjoyable and organized as possible, we list them below: MEE6 It is one of the most popular bots on Discord since it is present on more than 12 million servers according to its creators. It is a moderation bot that automatically analyzes the chats on your server to detect violations of its rules, such as inappropriate language, spam, spoilers, external links, or whatever you want. In addition, it has a series of commands to mute or expels the users you determine. One of its most used features is levelling up. When users level up, they will be able to access different roles within the server. Invite Tracker This is a simple bot, used to keep a leaderboard and to know the people who have more invitations on your server and even somehow reward them, it is often used for competitions and the person with more invitations in a certain period receives a prize such as an NFT or a WL spot. Collab land It helps us to verify that users have a specific token that is required to enter a channel, usually, these are people who come from another NFT collection with which you are making a collaboration. Apollo This bot allows us to schedule events and messages on the server. The plus of this bot is that users can press a button to say that they are coming to the event or to say that they are not sure. Arcane It is designed to help moderate channels and can warn users, expel them or directly ban them so that they can not re-enter for a certain time if their behavior is not correct. Dank Memer It is one of the most popular and veteran Discord bots, which has a wide variety of commands to find perfect memes for any conversation. In addition, it also allows you to generate your own memes. Friend Time This bot is only for time conversions. Usually, in an NFT server, you have users from several countries or different time zones, when someone mentions a time in the chat, the bot will automatically convert it to the time you have in your country. This works well when announcing events as people will taste exactly what time it is in their country. Hangman It’s good to have a space for games on your server, sometimes you can even create tournaments of those games to give away spaces on your WL or an NFT. This is a bot to play Hangman, it can be used for single-player games or multiplayer games. ServerStats The perfect bot to show you at all times the statistics of your server in a very visual and aesthetic way. You can taste how many people are registered, how many are connected, or how many bots you have, among other data. Xenon This discord can generate a backup of your server, it works when you want to try to put other bots, generate a channel or make changes in your server. If something goes wrong, you can go back to the way your server was before you made the changes. These backups are saved forever if you pay for their premium model. In The Blue Manakin we can create your discord server for NFT with the best bots that exist since we have in our ranks expert people in them and we can configure them the way you like.

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Opensea marketplace

OpenSea introduces new security features in its NFT marketplace

Lately, the NFT market has been affected by the crashes we have suffered this month, the ones that are most affected in this case, are Ethereum and Solana, which are the main blockchains in which we can find NFT. For the same reason, scammers are the order of the day and to combat it OpenSea has updated its security measures. With NFT scams becoming more common, OpenSea has created a new feature that will automatically hide suspicious NFT transfers in its Marketplace to address key trust and security issues in OpenSea. How will this improve security? It has been detected that the modus operandi of fraudsters is to send NFT transactions via OpenSea which contain links to malicious third-party sites. So by hiding them, it is less likely that more people will continue to fall into this trap. On last week Thursday, OpenSea’s CEO tweeted that it is possible to receive NFT transfers from people you don’t know, as well as receive spam so people will start to watch out: In 2021, with the rise of NFTs, the activity of OpenSea, the most famous marketplace at the time, increased significantly. However many investors are always dissatisfied with the platform’s efforts to compensate victims and combat theft. OpenSea has recently focused on improving trust and security on the platform. With the growing drop in trust for “trusted” cryptocurrency projects such as Luna and the Celsius platform, today it is up to the NFT market to make substantial investments in a variety of important areas such as trust and security, including theft prevention, intellectual property infringement, scale review and moderation, and time reduction in critical responses. We hope these measures will build confidence in future NFT projects, at The Blue Manakin we are always committed to the security of the NFT space, so we only accept projects with real foundations and that we truly believe in.

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How to strengthen the long-term growth of our NFT launch?

As NFTs evolved from being a good way to make a quick buck based on simple speculation with image files, to a complex market with thousands of possibilities and long-term applications. The relevance of NFTs has become clear; and the evolution of these cryptographic assets left behind the euphoria for NFT projects based on collections without major projection, and established in this sector, the need for transcendence. Currently, the launch of a new NFT project must be defined by its ability to be relevant in the long term, the big question is how do we achieve this? As the NFT sector has advanced over the last two years, the offerings of those projects that have not gone down in history as simple collections with nothing more to offer, have nourished their projects with ingenious and effective tools that provide essential fuel to ensure their constant traction. Gradually those NFT projects have added metaverse utilities, P2E qualities, or real-world applications to their offerings. In addition to the collapse of Luna/Terra,which impacted trading volume and investor credibility in blockchain developments; not just cryptocurrencies but even NFT, and devolved into the current state of a slowdown in NFT marketing.One of the big hurdles that the NFT market currently faces is its scalability, and the drop in interest from communities once an NFT collection reached a maximum threshold. Many NFT collections that in 2021 were highly successful during their mintage, saw little time before moving into obsolescence and having no projection of permanence in secondary markets. These two elements make rather more evident a need that gradually the NFT expert communities have expressed. What reasons do we have to follow an NFT collection after its launch? However, some NFT projects have shown their durability over time and despite events such as the recent downturn in the cryptocurrency market. All of them have demonstrated in addition to their permanence, significant growth and higher share price even despite the dramatic fluctuations so common in the market. All these projects have some qualities in common, such as a solid and complex vision of the project, hooked to a visionary and ambitious Roadmap, and in many cases, a real utility, applicable in different areas of daily activities. A notable example of how to generate long-term relevance in the launch of an NFT collection is “Silks”, an NFT project associated with horse racing in the metaverse, with a game model that takes as its foundation the thoroughbred horse industry, starting from the breeding and trade of these animals, to their preparation for million-dollar races. It is a NFT project that combines video games with the thoroughbred horse industry, applied through the blockchain. Thanks to this, Silks is one of the most coveted NFT collections of recent times. Another of the qualities that make Silks a highly successful multifaceted project is that regardless of the cost of each NFT piece, there is the possibility of fractional ownership and syndication of horses. This gives the platform the ability to offer access to all kinds of users. It is clear that nowadays the launch of a new NFT collection must be a dynamic project and endowed with a structural proposal rich in levels and directions, which can facilitate the ability of a user to become loyal and preserve its relevance over time.

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Trust: The most valuable asset for the promotion of a new NFT

As the NFT market has grown exponentially, over the last two years, the market has diversified into different branches and specialties, and collaterally, scams have become an extremely common activity, which hinders the ability to new investors to join the growing NFT communities and invest in new projects

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NFT tickets as a new trend in NFT Marketing

The NFT market is a sector of constant growth and diversification. As previously we have commented about the main NFT formats, NFT tickets are shaping up to be one of the main applications of this blockchain-based technological utility.

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NFT marketing with real merchandise

Despite the fact that the technological revolution that we are experiencing could make us think that in a short time all merchandise will be completely virtual, we are still in a transition stage where it will be difficult for us to exclusively consume digital products. NFT marketing with real merchandise is still a valuable tactic for the growth of a new release.

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Intellectual property as a great quality in NFT Marketing

Regardless of whether it’s collectible art, Play to earn games, or the industry where you want to associate, NFTs have qualities so diverse and little explored, that the strategies of NFT marketing tend to be very diverse. Intellectual property is one of the applications in NFTs with the greatest potential in terms of marketing.

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For an NFT launch, content is the heart and social media is the hands

The reason why an NFT marketing agency has such diverse areas as creative, production, content management, advertising, social networks, public relations and more, it is none other than creating a synergy that allows autonomy, but in the follow-up of the same goal.

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How do we use our content strategies in promoting a new NFT collection?

Although for us at Blue Manakin, it is feasible to integrate an effective Content strategy in any phase of launching a new NFT collection, one of the practices that we like the most, consists of designing from the foundation of this project, accompanying it even before the creation of a new collection.

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Instagram embraces NFT Marketing

Since the NFT explosion, Instagram has been one of the go-to platforms for social media NFT; for communities and projects that seek to succeed within the different social networks of web 3.0. Until recently, Twitter was the only platform where it was possible to display your NFTs for a fee as Twitter Blue users. Recently Instagram has announced that it will enable the NFT function in its interface, with which all users will be able to show their collection without having to pay an additional fee.

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What are the most recommended NFT categories for a release?

Beyond the NFT art that was the foundation stone that started this technological revolution about 2 years ago, the alternatives to carry out projects NFT Marketing with important applications and formats, they are getting bigger and stronger. The challenge for a new NFT project lies precisely in going beyond being a classic digital collection, and offering a distinctive element based on its usefulness or Format. There are several categories of NFTs that are important to know:

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Starbucks dabbles in NFT Marketing

Regardless of the opinion we may have regarding an undeniably controversial brand, a reality that is difficult to debate is that it is always at the forefront of marketing trends in everyone. Without a doubt, it is an important and obligatory reference for all types of marketing, but especially thanks to the recent Starbucks foray into the NFT marketing.

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