nft marketing

Examples of the Metaverse

We are years away from seeing the metaverse in action. At least, that is what Meta (Facebook) says, who is already working on a virtual world where users will be able, among other things, to communicate with their friends or relatives in a way very similar to how they do it in reality. In any case, Meta has not invented the term metaverse either.  The term metaverse comes from a virtual world where we can interact with other individuals, this concept has been present for years in the video game industry, although not exactly with that name. Fortnite Metaverse While the game is based on competing against dozens of players on a map until remaining the last one standing and winning the game, the game’s ecosystem became a huge platform where interacting with users through avatars. Fortnite makes it possible for players to customize their characters with ‘skins’ that have the possibility of being purchased in the in-game store. These are presented in the games, and other players can admire or even acquire them if they want to. It is also possible to chat with other players through voice chat or make moves that have the possibility of representing friendship. Users can even make their character dance. Habbo and Second Life are also metaverses. Habbo is another representation of the metaverse. This platform, created by the Finnish company Sulake, is very similar to the metaverse that Mark Zuckerberg, founder of Facebook, wants to build since this virtual world is a space where users can interact with each other through different virtual spaces. Curiously enough, Haboo (also called Habbo Hotel) offers the possibility of chatting with friends through chat rooms in the shape of hotel rooms. Habbo also has its virtual currency, the ‘Habbo Coins’, which can be exchanged for real money. Second Life metaverse Second Life is another huge example of a metaverse before Meta. This virtual platform, in particular, enables the relationship between users through avatars and different spaces known as viewers. The digital possessions of Second Life are a criterion very similar to that of the NFTs since they can only be used virtually. To trade an object on the platform, in addition, a virtual currency called the Linden dollar is required, which is only available in Second Life. NFTs and cryptocurrencies are important in the virtual world, and they come before Meta. Both NFTs and cryptocurrencies could also be considered part of the metaverse, and they also come before Meta. NFTs are digital possessions that the user can only interact with virtually, just like cryptocurrencies. Both assets, moreover, have different uses in virtual worlds. For example, it is possible to acquire an NFT of an object or add-on for a virtual game based on the metaverse, and proof of this is the yacht in the video game The Sandbox that was acquired for 149 Ethereums, about $650,0000 at approximately the exchange rate. They also called non-fungible tokens, in short, are digital possessions with which the customer can only interact virtually, just like cryptocurrencies. Of course, the metaverse that we could see in a few years will be much more advanced than that of Habbo or Second Life.

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sony-metaverse

Sony buys 3D animation studio for a sports metaverse

Sony, one of the largest companies in the entertainment and electronics world, recently completed the purchase of Beyond Sports, an organization that specializes in using data from around the real world to generate 3D animations. Beyond Sports could bring Sony into the sports metaverse The news came a few days ago after it was announced that Sony had filed a patent to integrate NFTs into games in a new and unique way. Beyond Sports is a company specializing in 3D animation that has the technology to change the actual information of a sports game into a metaverse representation. This purchase and technology from Hawk-Eye Innovations, another organization owned by the conglomerate, will allow the organization to create real-time content related to basketball, baseball, tennis, and soccer. Hawk-Eye Innovations, acquired in 2011, creates technology that can locate the ball at any instant and be used by companies such as the National Football League (NFL) and the National Hockey League (NHL). The entertainment-focused Metaverse Sony can also give metaverse matches using its Playstation consoles as a delivery device. The company has already flirted with metaverse and NFT technology, filing a group of patents to use NFTs as a way to track the history and ownership of game assets. Sony CEO Kenichiro Yoshida has also previously proclaimed that Sony’s “priority is to create a metaverse around entertainment,” using every tool the brand has to this end.

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mattel-NFT

Mattel will launch a new Marketplace for its Hot Wheels NFT collection

The Hot Wheels NFT collection is currently on the WAX blockchain and will move to Flow with the launch of the marketplace. Mattel has announced the launch of a dedicated NFT platform, which is going by the name “Mattel Creations” and will debut with the launch of the fourth version of the Hot Wheels-based non-fungible token collection. Hot Wheels NFT collection is one of the best performings. Hot Wheels’ NFT collection, called Pedal to the Metal has been on the market for a period and is considered to be the best-performing non-fungible token collection on WAX, the blockchain on which the compilation was originally thrown. However, when the collection launches on “Mattel Creations,” the collection will migrate to Flow, the blockchain selected by Mattel for its NFT platform. The launch of the new “Mattel Creations” platform will mark the fourth release of the compilation and, based on the performance of previous releases, is expected to serve as a backup to the platform launch. Mattel’s platform seeks to host new brands The prime candidate for a collection is Barbie, which has had an NFT collection in the past, as part of a tie-up between the toy brand and fashion house Balmain. With the launch of the Hot Wheels collection, the toymaker hit the table ahead of its participants in the digital asset lot. Currently, the Hot Wheels collection is still in the top 3 by sales volume on the WAX blockchain, so the move to its own NFT marketplace may be quite beneficial for the brand.

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Ronaldo-and-binance

Cristiano Ronaldo launches first NFT collection with Binance

Cristiano Ronaldo’s first NFT collection is now available as of November 18 as part of a unique multi-year engagement with Binance, the Blockchain ecosystem and chief cryptocurrency infrastructure distributor worldwide. A collection that seeks to integrate The launch is aided by a worldwide marketing campaign played by Ronaldo, which aims to get his admirers into Web3 using the entire NFT world. Binance commented as follows: “It’s an honor to work with Cristiano to help more people understand blockchains and teach how we are creating the Web3 infrastructure for the sports and entertainment arena.” Ronaldo said, “For me, it was fundamental to generate something unforgettable and exclusive for my fans because they are a pretty fundamental section of my triumph. With Binance, I have been able to do something that not only captures the passion of the game but rewards the fans for every year they have supported me.” Cristiano Ronaldo’s inaugural NFT collection launched on November 18 It comes with seven animated statues with four rarity levels: Each NFT statue depicts Ronaldo at an iconic moment in his life, from his spectacular bicycle kicks to his childhood in Portugal. The 45 highest value CR7 NFTs (5 SSRs and 40 SRs) were auctioned on Binance’s NFT marketplace and bid prices started at 10,000 BUSD for the SSRs and 1,700 BUSD for the SRs. The remaining 6,600 NFTs (600 R and 6000 N) are offered on Binance Launchpad starting at 77 BUSD for the normal rarity level. What benefits will come with the NFTs? Each rarity level will have exclusive perks, such as: In addition, new users who register on Binance.com and complete account verification or KYC will receive a Cristiano Ronaldo mystery box which can integrate a scaled-down Ronaldo NFT. Future Cristiano Ronaldo NFT collection sets will be accessible in early 2023.

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blockchain-for-everyone

Binance launches free online Blockchain course with NFT certificates

The cryptocurrency crisis is not an obstacle to continue learning about them and all they have to offer because the more people know how crypto works, the easier it will be to avoid scams, frauds, and collapses. Binance takes action Binance, the world’s largest exchange, has Binance Academy, which has just launched a free online course called “Blockchain for Everyone”. Successful completion of all six modules of the course will award a non-fungible token (NFT) certificate. These are the following modules: Blockchain Fundamentals The opening course is planned to be followed by the launch of intermediate and advanced levels in the future, as well as professional certificates for students aspiring to careers in the Blockchain and crypto space. Binance’s chief marketing officer, He Yi, explained that: “The blockchain industry is still in its nascent stage. Many new concepts are coined, such as NFT and metaverse. We believe that creators and builders shape the future of our industry. Therefore, empowering more creators and builders with knowledge is key.” This is not the first course offered by Binance, but it is the first to award NFT certificates. Conclusion This is an effort to bring back the crypto ecosystem. In addition, Binance announced days ago the Binance Recovery Fund for serious crypto projects facing a liquidity crisis. Hopefully, this will motivate other platforms to opt to teach people more about the crypto world and motivate them to enter this world that has a lot to offer.

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NFTs-on-OpenSea

How to promote NFTs on the Open Sea?

OpenSea is the largest platform for buying and selling NFTs. In OpenSea there is no space to promote your NFT, but here we will share with you some tools that will help you build trust with the community members who will buy it. The marketing of an NFT plan is paramount to the success of the author, so you must first design a comprehensive strategy to promote your work and get the best results. Share your work on social networks Organic traffic could be channeled by complying with a comprehensive social media marketing strategy. Quality social media content should integrate properties of the NFTs and previews of upcoming works to produce interest and expectations. Creators also can share educational content to drive users to purchase their NFTs on OpenSea. Conduct Airdrops Sweepstakes are especially effective in the situation of NFTs, as a cheaper series can be issued en masse and deployed for a larger cost return in terms of promotion. Here are some tips for running effective sweepstakes: Schedule the sweepstakes about a week before the planned launch, thus producing hype and FOMO. Tag the NFT marketplace you are using, in this case, OpenSea allows the NFT marketplace to share your content. Host an AMA/Live Broadcast Communicating directly with the audience through AMAs or live broadcasts is a great way to generate connections and move a sense of live assignment by allowing users to ask questions and get answers. Start with a list of 15 questions with the most interesting answers, to make your followers feel special. Limit the session to between 30 and 45 min, so that it is not too long and your followers lose concentration. Collaborate with Influencers This approach offers users the likelihood of giving constructive criticism and a better rapport with both artists and influencers, in a win-win scenario. Conclusion Connecting with society is key to the famous marketing of any crypto asset, as making the population feel part of a greater whole and as individuals, is the best and unique way to engage in interaction. At The Blue Manakin, we can help you create a complete plan to get people to your OpenSea page.

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instagram-NFT

How can I publish NFTs on Instagram

It has been known for a few months now that Instagram had started testing the sharing of NFTs on its platform, leaving only a few users this service as a test. In August 2022, the social network expanded its testing to 100 countries in Africa, Asia-Pacific, the Middle East, and the Americas, and added support for popular wallets such as Coinbase and Dapper. Are there any benefits of uploading NFTs to Instagram? Integrating NFTs on Instagram allows users to connect to their wallets and choose which NFTs to share with their followers by pinning their possessions to their feeds. Once the NFT is published, a shiny effect is added to the image and displays information such as a description of the collection, the piece, or the tagging of the creator, thus indicating the authenticity and ownership of the asset. How to post your NFT on Instagram The publication of NFT may be an option that at the moment you don’t have active since this is still for a handful of accounts, so what we will explain below would be how these accounts have to do it. Now you can go to check if your account has the option, if not, don’t worry, it will come. Finally, once you have published your NFT, you will be tagged as the owner or creator of that collectible and the rest of the users will be able to see your digital collectibles in the feed, in your profile, and through the Explore page of the platform. We hope this guide will be helpful if you are one of the lucky ones who already have the option to publish your NFTs on Instagram.

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beeple and solana

Beeple to bring immersive 3D NFTs to Solana

We’ve talked about Beeple before, this is one of the most buzzed-about NFT artists in this world and he will soon be part of Solana, as he has shared the future of streaming with immersive 3D NFTs. The CEO of Metaplex Studios, the body behind Solana’s NFT standard, made the announcement on November 6 during Solana’s Breakpoint conference in Lisbon. Beeple: The Picasso of NFTs Mike “Beeple” Winkelmann is an American digital artist whose most popular NFT collections are “Everydays: The First 5000 Days” and “Human One.” The famous British auction house Christie’s where he has sold his works commented about him, “His visionary and often irreverent digital paintings have encouraged him to the top of the digital art world.” In March 2021, Christie’s auctioned “Everydays: The First 5000 Days,” his first purely digital artwork on blockchain, for $69.3 million. It became the second most expensive NFT ever sold. A new way of looking at NFTs Users will be able to create their own NFTs with a Beeple Everyday using a random set of objects. Beeple has moved to Solana through Metaplex and the Render Network. The Render Network offers a decentralized, peer-to-peer platform with remote rendering power for creators. Beeple was recently sounded off as it announced the construction of a digital art studio in Charleston, South Carolina. The space will be used to create and share digital artwork, with the goal of exposing NFTs to new audiences. Is the NFT industry in decline? While most NFTs are 2D, 3D NFTs are slowly becoming known. However, from a financial standpoint, NFTs are declining at an alarming rate. According to DappRadar’s October 2022 report, the trading volume and number of NFT sales each declined by 30%. But this does not mean that business can still be found in this, besides the future of crypto projects goes beyond their price. Anyway, we do not make financial recommendations but invite everyone to make their own analysis before investing and never invest an amount of money that we cannot afford to lose.

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IG-NTF

Facebook and Instagram to support Polygon and Solana’s NFTs

Meta, the company of Mark Zuckerberg has announced a set of end-to-end tools that will let its users mine NFTs, on the Polygon blockchain. They announced at Creator Week 2022, in which the social media company said it would allow its creators to make “digital collectibles” and sell them “both on and off Instagram.” According to Meta, it will first a small group of selected creators in the USA are going to be able to test the novel features, make their digital collectibles, and sell them both on and off Instagram. “Meta will not charge fees for producing or selling digital collectibles until 2024 and at launch, we will cover blockchain fees for buyers,” said Stephane Kasriel, director of business and financial technology at Facebook’s parent company. Still, Meta has not announced how high the commission it plans to take from NFT sales beyond 2024 will be or what its royalty system for creators will look like. The company led by Mark Zuckerberg already supports the Ethereum, Polygon, and Flow blockchains.

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NFT-colections

How to create your NFT collection business

Starting from The first entirely digital artwork, an NFT made by the artist Beeple, which has been auctioned at the English auction house Christie’s for around $70 million, non-fungible tokens have made their way to new beginnings and ways. In this way, digital art assets in the NFT market, invent financial opportunities for unknown artists, auctioning or selling their works in a universal and decentralized market. What is an NFT in the art market? They are tokens stored on the blockchain, with a unique value and that cannot be copied. These are shown as a key and important aspect in digital art, where the assets do not remain represented by a physical object, but by the digital object or work. What is an NFT in the art market? If you want to start having your business as an NFT artwork artist or a collection these points can help you: How to produce your NFT collection? Once you have taken into account the previously mentioned points, the process to produce your NFT collection is quite simple, depending on the platform, however, the interface is very similar in the recent Marketplaces: Finally, you will need to choose all the components in the assignment with the blockchain, capable contracts, fees, commissions, choose a marketplace or produce your own}. Here at The Blue Manakin, we can help you find the approach you need for your NFT collection, create it with us.

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reddit-NFTs

Reddit NFTs are exploding

Reddit’s non-fungible tokens took all the attention in the cryptocurrency markets this week after producing $2.5 million in daily trading volume and promoting 3 million individuals to subscribe to the social media platform’s NFT wallet, Coinbase (COIN) said in a report Wednesday. NFTs NFTs are digital assets on a blockchain that represent ownership of virtual or physical items that have the potential to be sold or traded. “Facebook, Instagram, and Twitter possess NFTs integrations, however, those initiatives remain focused on ‘flaunting’ purchased NFTs on marketplaces and being able to increase preferred ones as a profile picture,” the report mentioned. Reddit’s partnership Reddit’s tactic additionally focuses more on its partnership, due to the fact it gives extra functionalities to NFT owners and supports creators, the note commented. It is giving away (or giving away) NFTs to the most active users of the platform. Even as trading volumes of NFTs plummeted this year, dropping 97% from the January peak, Reddit’s triumph shows the potential such tokens hold, the brief stated. So successful have they been that the company is even teasing its next collection of Halloween avatars.

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create-NFT

How can you create NFTs?

Learning how to generate an NFT is important if you want to take advantage of the benefits of virtual assets to make money. How to generate an NFT? To generate an NFT you need to follow certain steps since these tokens use different areas of knowledge such as computer science and programming to marketing. Because of this, as a first step you will have to take your time to decide what is going to be the subject of the token, and then continue with the other steps. The next steps would be to choose the platform you will use to have your NFT or collection and the wallet you will want to use. All this will give you different properties that you will have to contrast with the goals of your plan to determine if it is the best choice. What does it mean to mint NFT? Before you start generating an NFT it is essential that you first mint your document to a blockchain. Once we talk about minting we are referring to a method in which a digital file is converted into a crypto collectible. This process is very similar to the one used to produce cryptocurrencies that will later be released to the market. Afterward, you will decide how many NFTs you will mint, and then you will have to make the transaction to continue the process, this step being necessary to have a popular NFT. Characteristics of a successful NFT Making a famous NFT needs time, money, and effort, so it is not something that happens quickly. According to several specialists, the most relevant thing about an NFT is that it has the personality to differentiate it from the competition because nowadays there are many similar projects. At the same time, this assignment is related to the design of all the collectible works that the plan will have and the effort to be the most eye-catching and viable. What are the best programs to produce NFT? Currently, there are several programs to generate your NFT and each one has properties that you should evaluate before making a final choice. The most popular is undoubtedly OpenSea, which is the most used at the moment, to the point that it allows us to develop projects from scratch or generate a marketplace to sell them. There are other platforms but this is where you need to investigate which one is the best for your project. Steps to produce your NFT Once you have created your account on the site of your choice, the next thing to do is to upload your document to the web. You will have the ability to upload from melody, videos, photographs, and more. Then, you can decide how many units of the file you want to mint, although this will depend on the properties of each platform. Now, if you want to sell your collection, you will have to go to the ‘profile’ section and choose the one you want to market. In addition, you are likely to choose the duration of the marketing or reserve the plan for a specific buyer. As it is, once you create your NFT a huge amount of modalities open up for you to take advantage of. Conclusion: Here we have left you with the steps normally used by a person who is going to generate NFTs of the things they do, this can be an artist or a private person. There is also the option of hiring a marketing agency. Here at The Blue Manakin, we support you to turn the idea of your collection into reality, contact us.

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blur

Blur launches marketplace for NFTs

A new Ethereum NFT marketplace has been launched, its name is Blur and it is VC-backed. Its main feature is that it promises cryptocurrency airdrops for its buyers. This platform is going to have its token named BLUR and it is also the asset they will use for airdrop and rewards. In assignment to the rewards for selling NFT, the marketplace has indicated that its users are going to have 3 levels. For those who choose to pay “partial royalties” and “full royalties”, the best rewards in the marketplace will be available. However, Blur has explained that the beneficiaries are not going to be able to open the airdrop and enter their gift until January 2023. Blur is a new NFT marketplace for professionals. By January next year, this digital asset will become the governance token of the new marketplace. On their official website, they indicated that users will be provided with analytics tools such as a sum functionality, portfolio research, and market rates. “Blur will be used to trigger disclosures faster than anywhere else,” they said in their launch report. In it, they further announced that certain of the merchants selected for the airdrop could receive an NFT of those accessible on the marketplace. It should be noted that this digital marketplace for non-fungible tokens has been in Beta for about a year.

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NFT-investment

Are NFTs a good investment?

The idea of any investment is to ultimately achieve a return. The same applies to the NFT market, the dynamics of NFTs are different. A survey of over 1,300 people by DEXterlab on Twitter has shown that most people who dive into NFT investing want to trade assets to make money. But to make a profit depends a lot on predicting the right time to make purchases and liquidations. The survey results show that more than 64% of the participants invested in NFT for the sole purpose of making money. But that only the remaining 42% achieved a highly profitable result from their investment in non-fungible tokens below 42%. Sense of ownership Another result obtained was that 15% of the respondents only wanted to belong to the NFT community. Examples of this are the largest NFT community Bored Ape Yacht Club which has several celebrities as members. Regarding the prices of NFTs, different people have different preferences. But the survey participants mentioned that they would opt for a modest price range of $50 to $500 per NFT. Conclusion: Currently, the bear market has driven down the prices of NFTs. Although some collections did not suffer so much from the price decline, others have lost quite a bit. So it is important to consider that although you can still make money with NFTs, the profit will no longer be the same as in the bull market. So we recommend that you look for an investment that gives you more than just the price.

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how to invest in NFT

How to invest in NFTs?

One of the differences between NFTs and cryptocurrencies is that the former is regulated by the cost of the assets (you can also bid for them), while the latter is regulated by supply and demand (as they fluctuate in the market). Despite this interaction, cryptos are fungible assets and NFTs are not. How to invest in NFTs Investments in blockchain assignments have the potential to lead to thoughts of trading. However, one of the monumental environments of NFTs, such as art, is a long-term investment as it is customary that the works appreciate over time. It is essential to consider several premises before investing in NFTs: Once the investment platform has been selected, the wallet must be connected to proceed with the payment or auction. Commonly, as it happens in Open Sea, the most popular NFT buying and selling platform, there are 2 possibilities: to make a bid to become part of the auction or to sell the work directly for the cost reflected in the bid. Another way in which we can earn money and invest with the NFT is by being an artist and uploading our works or as a project developer. Here at The Blue Manakin, we support you if you have an idea, contact us.

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interpol-in-the-metaverse

Interpol as the first police of the metaverse

The International Criminal Police Organization, better known by its English acronym Interpol, is reaching out to virtual universes to expand its range of universal surveillance. Interpol presented the idea in a brief for the introduction of the police in the metaverse. This idea will offer a virtual place of immersive training for agents from all over the planet, while seeking to address the new types of crimes that the metaverse can bring and provide stability to the new spaces of human relationship. Without geographical or physical parameters, the metaverse will allow agents to tour a virtual facsimile of the Interpol General Secretariat headquarters in Lyon, France, according to the report. Interpol launches its own metaverse It is anticipated that the metaverse will be the next phase of the development of the internet, in fact the technology firm Gartner predicts that in 4 years, one in 4 people will spend at least one hour a day in the metaverse to work, learn, trade or socialize. Interpol detailed a list of probable crimes that they have the possibility of committing in the new spaces, integrated: He added that this can pose challenges because not all acts that are criminalized on the physical planet are considered crimes on the virtual planet. “We may be entering a new world, but our commitment is still the same,” said Interpol Secretary General Jürgen Stock, adding: ​​“benefit our own member territories to fight crime and make the planet, virtual or not, safer for those who inhabit it.” Police control in virtual universes But beyond combating new virtual crimes, Interpol’s metaverse has a primary educational focus, at least in its early stages. In a live demonstration, the police organization taught several of the benefits and modalities of immersive and remote training in a course on travel document verification and passenger screening in which it virtually transported users to an airport. Interpol is the first universal police outfit to dive into the metaverse craze.

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Metavertu

Vertu launches the first WEB 3.0 Phone

The Metavertu is a Web3 centric device that makes its own node and converts photos and videos to NFT with a single click. This device itself is aimed at the high end of the market as it comes with a carbon fiber shroud, 12GB of RAM and 512GB of internal storage and costs $3,600. Vertu’s new luxury hearing The big problem with this bet on Web3, Vertu CEO Gary Chan mentioned at the phone’s launch event in London, is that its difficulty is a pushback for new users. Web3 with one click Users have the possibility to generate a wallet in a few clicks, with private keys protected by the trusted execution environment (TEE) of the phone, and enter a group of decentralized applications (dapps) through a friendly interface. Among those applications are: VOS: Which makes it possible to use the phone as a “lightweight validator, node and buyer” in the Ethereum blockchain. Vtalk: An end-to-end encrypted fast messaging application that integrates decentralized social networking functionalities. In addition, users have access to 10 terabytes of shared storage on IPFS, as well as Vertu’s 24-hour “red button” concierge service. Which is meant to guide newcomers through the process of collecting non-fungible tokens and advise them on the next collections worth getting.

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NFT-games

How NFTs and video games work together

NFTs have reached another space in society, in this case that of Video Games. Precisely the NFTs, became famous among the fashion industry, works of art or real estate, and have observed a totally new possibility among the video game industry. NFTs to the video game industry In the framework of the entire crypto world, they are unique assets that cannot be exchanged or exchanged for another that has the same cost. They work through blockchain technology, the same technology that is applied in the cryptocurrency environment. His fame was present in numerous industries of the society of which we are a part: The power of NFTs in the video game industry NFTs in video games have the possibility of being used to decide the ownership of characters, objects, weapons and other assets that we have the possibility of discovering in video games. But its primary use in this market was rewards. In this way, video games are provided with a new added cost since now they also have the possibility of obtaining rewards that are translated into monetary assets. The Axie Infinity Project The video game Axie Infinity is considered the most recognized among investors in cryptocurrencies and blockchain technology. In the game, users have their own NFTs as pets, which they feed, raise, and fight with other pets in the game. Although at first glance it looks like a video game, it is also It can be considered as a trading platform for NFTs. To get rewards, users just have to play, which means that players have to raise their little pets, feed them and win battles with other characters. Conclusion NFTs in the video game industry not only bring benefits to the player, but also to the inventor of those games. The term Gaming 3.0 has been developed, which refers to a totally new way of governing video games within blockchain technology and NFTs.

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What are The NFTs are and how do they work?

NFTs (non-fungible tokens) are an asset that cannot be imitated, in the digital world that is compared to selling any other type of asset or property, but in an intangible way (soft technologies). These tokens can be viewed as certificates of ownership of virtual or physical assets. How do they work? With NFTs, art can be tokenized to create a digital certificate of ownership that can be bought and sold. As with cryptocurrencies, a record of who owns what is stored in a shared ledger such as the blockchain. The records cannot be falsified because this “ledger” is securely maintained by thousands of computers around the world NFTs can also contain Smart contracts that could provide the artist with, for example, a share of a future sale of the token. In many cases, artists retain the copyright to sell copies of those works and thus continue to sell. But for a buyer of an NFT who holds the token, it proves that he is the original owner of the work. Some people compare it to buying a copy signed by the author. In theory, anyone can tokenize their work to sell it as an NFT, but interest has grown following reports of multimillion-dollar sales. In this way, each person can give a “value” to the NFT with the simple fact that they believe that it is something valuable, that is the reason for the multimillion-dollar sales. Main characteristics of NFTs The main characteristic of NFTs is that they are not digital assets, but pieces of digital content that will be stored on a server. There are different value ranges for each NFT based on its rarity and exclusivity. therefore its value is greater and may even increase over time. They are based on two standards, the original ERC-721 of Ethereum, where NFTs began to move, and the more current ERC-1155, which allows working with several tokens at the same time through a single smart contract, unlike the original , which requires a smart contract for each token. We have already seen some examples of NFT throughout the entire article,

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The Lord of the Rings will have its own NFTs

Warner Bros Releases Lord of the Rings NFT Compilation Warner Bros. is dropping NFTs from its iconic 2001 film “The Lord of the Rings: The Society of the Ring,” analysis revealed Thursday. Functioning as a complete digital experience, NFTs integrate a 4K replica of the film, hours of behind-the-scenes bonus material, massive behind-the-scenes footage, and exclusive AR collectibles inspired by the film. Properties in the digital age Consumers today are able to have a greater sense of digital ownership by holding NFTs in their MetaMask wallets. In addition, it could be argued that self-custody is merely symbolic in this situation, given the control that Eluvio and Warner exercise over the metadata and the ironclad ownership of the IP of the NFT. Warner’s NFT experiment Jessica Schell, executive vice president of Warner and general manager of Warner Bros. Discovery Home Entertainment, mentioned that this drop of NFTs is an experiment designed to see if mass market audiences have a craving for Web3 resources. “We want to learn, we want to engage, we want to understand what works in this space,” Schell said of Warner’s approach to Web3. For now, the launch of LoTR will only allow fans to trade in their entire NFTs as an exclusive bundle on the Warner NFTs marketplace. Are NFTs going to become a mainstream technology in Hollywood? NFTs safeguard Warner’s intellectual property from piracy, a fundamental and ongoing concern in the film industry. “The tape, for example, when broadcast, is DRM protected, and that DRM is implemented by the Eluvio Content blockchain,” Munson said, referring to digital rights management. “The authorization of the keys that make up the DRM is controlled by means of blockchain contracts, which means that if you do not have this NFT, you cannot transmit that.” Other examples of adoption of NFTs: Conclusion: This is only part of the new technological revolution that we have with the arrival of the blockchain in our world. Soon we will be seeing more adoption of crypto projects in more cases of everyday life.

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